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Apple Drops 'Store' From Apple Store Branding
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Angela Ahrendts from http://fortune.com/2015/09/10/angela-ahrendts-apple/:
She says she told Cook, “ ‘Don’t believe everything you read. I’m not a techie.’ And he looks at me, and he goes, ‘I think we have enough techies here.’ And I said, ‘But you don’t understand. I’m not even really a great retailer. I hired great retailers.’ And he said, ‘Well, last time I looked we were one of the highest-productivity-per-square-foot stores of any company on the planet. So I think we have a lot of those too.’ ”
So she's not good at tech or retailing, but she hired good retailers. Maybe she should have been hired into HR instead of running Apple retail.
Classic Apple. Making the names thinner when they could've easily given them better battery life.
Apple dropping thing by the bucket load.... Wasn't it not so long ago they dropped "store".apple.com?
Apple The Groove.. I still like the term "store" where is used.... i don't mind the domain name dropping, but not this...
We always went to an Apple "store" ... now what are we gonna call it?. Let's go to Apple The Groove" ?
(sounds better somewhat) but ick..
I wonder if this has any relation to Apple closing third party stores....
Apple The Groove.. I still like the term "store" where is used.... i don't mind the domain name dropping, but not this...
We always went to an Apple "store" ... now what are we gonna call it?. Let's go to Apple The Groove" ?
(sounds better somewhat) but ick..
I wonder if this has any relation to Apple closing third party stores....
Apple Granny Smith.... Apple Red Delicious.... Apple Mackintosh....
I miss "Apple Computer" personally.
I miss "Apple Computer" personally.
Wrong.
Let me correct your phrase .....
"Let me guess, this was probably a brilliant decision made by Angela Ahrendts. (Being she is in charge of the Apple)"
Now it's correct.
[doublepost=1471566687][/doublepost]
Agreed. Seems last few product launches it's no longer a "Store" where you can buy things. More of a place you can drop the kids off while you do your shopping in the mall. A great place for them to tell you to go to Apple.com to order anything new since they don't actually sell anything in the.... how do I call it if I can't say "store"???
[doublepost=1471567486][/doublepost]Looks like Angela got her wish to transform Apple into what she knows.... :-(
Makes me think of Oscar the Grouch. But the old Apple trash icon was much more suited to that image.
Those people who are making fun of Apple dropping the word "Store" from their shopping locations, should start using the word "Store" after every store name they go to. They will then realize how foolish they sound if they tell people they are going to the "7-11 Store" or to the "Target Store".
and it took them only 15 years to figure that out.
It's a bad argument. Target doesn't make computers... Target doesn't build operating systems called Target. On the other hand, Apple does. And much like Microsoft, adding Store, or Experience, or something similar is needed to differentiate. If someone lives in Seattle and says "Let's go to Microsoft" people would look at them like they had two heads. However if they said "Lets go to the Microsoft Store" people would look at them like they were stupid (to be going to a Microsoft Store), but would at least understand. LOL
Looks like the change is still being rolled out in other countries since some still show Apple Store, XXX.
Saks Fifth Avenue is trademarked, but you can't trademark the street you're on...
Makes sense to me. It's Apple's store. It's the Apple store (small "s"). The store is called "Apple." Like "Macy's."
They don't go by "Apple Computer" any more either. Did people grouse about "but if they drop the word 'Computer' what do they make/do they sell fruit?" Probably. But the complaining was dumb then too.
They don't go by "Apple Computer" any more either. Did people grouse about "but if they drop the word 'Computer' what do they make/do they sell fruit?" Probably. But the complaining was dumb then too.
Meh. I wish they'd put as much attention to the actual products these stores are supposed to sell.
Clearly a big bucks decision.
I can imagine the resulting stock bump.
[doublepost=1471587933][/doublepost]
I went not too long ago, and it's just rows of phones on tables without signage.
Looks like a telemarketer's dream.
When someone asked if they could help me, I told them "I just came to bask in the disappointment".
Like there's ever going to be another line of laptops.
Just iPad Pros from now on.
Apple's new ads don't feature a rhetorical question, they just don't remember what a computer is.
There is more than 1 store in NY.
You can look like idiots together.
Yeah, obviously the people who look after the running of the stores are the same people who decide what computers are designed and released.
It doesn't have the word store on the building. You don't go to the K-Mart store, the Wallmart store or the Target store.
If there is 1, it'll probably be Apple Vienna or the name of the town/district it's in.
Wrong.
Let me correct your phrase .....
"Let me guess, this was probably a brilliant decision made by Angela Ahrendts. (Being she is in charge of the Apple)"
Now it's correct.
Incorrect. Apple Stores when used as a plural is fine, just not when describing a single store.
