How many of us Macrumor visitors actually subscribe to these magazines or shop at these luxury stores? I figure that "most" of us are geeks first and foremost and care mainly about gadgets.
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Apple Expands Apple Watch Marketing Efforts With New Multi-Page Spread in Vogue Magazine
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How many of us Macrumor visitors actually subscribe to these magazines or shop at these luxury stores? I figure that "most" of us are geeks first and foremost and care mainly about gadgets.
Beautiful adverts. When I design ads like that my clients asked me why I haven't used up all that free space that they're paying for.
Come on man, quit trying to rip people off. Everyone knows how expensive white ink is
Everyday people on tech forums?
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And isn't Vogue targeted primarily at women?
You mean they won't be advertising in other publications than women's fashion magazines?
I don't really understand why people like you try to make it sound that Apple won't advertise in other publications than women's fashion magazines or that they'll only display the watch in luxury stores. What leads you to such conclusion?
The same way you apparently came up with "they are going for a different type of consumer"...
See something contoured, oblong and thin as this ....
... that'd be an Apple Watch I, and the rest of the world, would want.
... that'd be an Apple Watch I, and the rest of the world, would want.
Hallelujah! We finally found someone who speaks for the world! The rest of it anyway.
So you got that I think Apple is only going to advertise in women's magazines from that? Women are a different kind of consumer? They are going after the fashion market, not the tech market by advertising in a publication like this. Ditto for the high end retail store displays. Ditto for the Paris fashion show.
This is the problem...
Apple has stated the same thing, and that's why Moto360 is not working for fashion. It's not easy to produce watches with different size, bands, types, materials, etc. On one side, people mock why Apple so foolishly and painstakingly create so many variants (unlike iPhone 1 size or 2 to fit them all). On the other side, people blame Apple did not do enough uniqueness.
Apple will never win everyone, but as long as they win majority of people, it's a success to me.
Apple never shoots for a majority. They know that a nice plurality works just fine.
At first I thought this was a picture of the watch turned off. But it is the bottom of the modern buckle, I think. I wonder how many women would buy the watch in a second if the actual watch looked as sleek as this. The button should be a touch pad, like Google Glass, rather than have the digital crown.
Attachments
While everything you said may be true, I don't want it. It's a nice gadget, but at the end of the day it's just an extended display to the iPhone. A devise that makes it possible to not have to take your phone out if your pocket.
You need your phone with you in order for most of the features of the watch to work. So your going to spend hundreds of bucks that is essentially nothing more than an extended display to the phone? That seems pointless to me.
And as with all battery operated products, the more you charge and drain the battery, the shorter the lifespan of the battery and the less it will hold a charge before having to take it off and charge it again. So after you've had the watch a couple years, are you ready to take it off every 3 hours to charge it? Is that feasible? I think not. Maybe if wireless charging technology ever gets built into it. rather than buy a new Apple watch every couple years due to diminished battery life, I could save that money and buy a Rolex.
From all angles that I can think of, this watch is nothing more than an extende display of the iPhone, why would I want to look at a little .5 inch display to do things when Apple just finally made a big display iPhone the most people whined for?
People will flock to buy it as a fashion statement and not give a second thought to its impracticality IMO.
You're absolutely right. But there's a reason brands in the fashion world produce lots of different looks—to satisfy consumers styles across many demos.
With Apple Watch unfortunately, this "one style fits all" mentality doesn't quite cut it for some. (And interchangeable bands alone aren't going to do it.)
Apple's a smart company however, and they've certainly done their consumer insight research to guage market demand. It'll be very interesting to see how well these sell—especially after all the details come out at the launch event.
The Minimalism
I love how minimalist the advertisements are yet we all know what it is advertising, no words mention the
watch yet we can idealize what they could say #lessismore
I love how minimalist the advertisements are yet we all know what it is advertising, no words mention the
watch yet we can idealize what they could say #lessismoreI think you have a really good point, but the only thing I would argue is that the fashion industry sets trends, it's not all about every single person being unique.
For a brief moment after the watch release, many people in the fashion industry will be wearing Apple Watches. Hungry trend followers will be quick to pick up a watch as well, and in that same idea the watch will spread pretty quickly to a large audience. Even once the novelty of the watches wear off for the big fashion names (who have enough money to wear the watch and then disregard it once it is no longer fashionable), there will still be a large amount of people who bought the watch while it was fashionably "cool" and will continue wearing it.
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I think what Apple is going for with the seemingly strange tactic of marketing larger displays then turning around and marketing a tiny display, is that they want you to have the big display for reading, movie watching, etc. but have a small display for light interaction.
There is no doubt that having to heft the iPhone 6 and especially the 6 plus out of the pocket for every text can be annoying. Lightweight operation like responding to a text or liking someones comment on your picture is left to the smaller display so that the larger phone is only taken out when it is really needed.
I believe that's the ultimate goal here.
Why not, and says who?
We can already count 28 variations on Apple Watch on Apple.com, and that's assuming a person could buy only the combinations they've shown. Since when is 28 variations "one size fits all?"
So, because Apple doesn't produce several dozens of variants (as many as all other makers do?), they've got "one size fits all"! They've got 3 models and 2 sizes of each. That's as many models as most of the others makers put together! I think that for a brand new product, they've got plenty of variants already, more than for anything else they've launched.
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None would because its ugly... beige... meh, and fingers on a 30mm screen block everything. Also, with current battery tech, this thing would last 5h of light use
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I actually do by vogue and similar (Marie Claire, etc), 2-3 times a year; was weirder when I both bought Vogue and Computer Shopper (the big one!) at the same time in the late 1980s.
no. "nailed right out of the gate" would be letting people us whatever 22mm band they like.
Sure they are nice, but that's before Apple tells you how much it is. And trust me, you better be prepare to fork over your kidney for one