People still rock those old iPhone's. And as of today they both receive the latest updates from Apple. Some people don't replace what's not broken.
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Apple Expands Apple Watch Marketing Efforts With New Multi-Page Spread in Vogue Magazine
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People still rock those old iPhone's. And as of today they both receive the latest updates from Apple. Some people don't replace what's not broken.
The ad needs the iTunes in-app treatment with a big GET button. Because it requires an additional purchase.
And they are more likely not planning to buy AW or not the short-term target demographics of Apple if they are still holding those iPhone legacies.
I'm not sure what you mean by this statement.
I'm not, and have never said that the Apple watch won't sell very very well.
Of course it will, due to the popularity of the brand with people who love almost all things Apple it will sell to those people amazingly well.
I have said, and I still think there will be a very large initial wave of sales, but it may drop off a little sooner than with other products as one can argue for many it's much more a wait and see product, also many not wanting to get caught out by the much better second gen possibility.
So, I'm not in any way expecting anything other than Tim Cook saying how sales have exceeded all expectations.
I'm simply saying that I feel Apple could be a little more forward about it being more an iPhone accessory product than a genuine stand along product as someone may think given the marketing thus far.
You normally only put things in small writing at the bottom of your page when you are ashamed of something or don't want to bring attention to the fact.
I don't know why Apple should be ashamed of the iPhone 6 along side the Watch and just putting it at the bottom.
Doing that says a lot really.
I'm sure there will be quite a number that see these adverts, thus far, and don't find out they need an iPhone until they get to the store or perhaps the web page checkout.
I'm still not sure about the 5000 $ price target, there are a lot of status watches about that price that demolish an Apple product (I'm an Apple fan and everything but you can't compare the status of an AW with Rolex, Cartier... come on). I think the Edition, since it's not solid gold obviously (18k), will sell for 2499 USD or so.
Serious question: Is the Milanese Loop typically fashionable only for women? I usually only wear stainless steel link watches, but the loop actually looks kinda nice. I also think the way that it clasps magnetically is really neat. But I'd have to see it on my wrist first. Might be too dainty for my taste.
Watch without an iPhone?
Since Apple will be the seller, I can't see them not pointing out to the buyer that some functionality requires an iPhone... And proceeding to take that opportunity to upgrade said buyer's phone to a new iPhone 6 or converting non-Apple phone owner to an iPhone. It would be ludicrous not to use the Watch as a phone conversion strategy. In my mind, that is the whole point of the lower-end watch. You like? Get this iPhone and you can use the watch. Otherwise, you won't get much out of this nice watch and I'd suggest you buy a cheap, plastic watch from some place that sells to people of no means. Oh, you are interested in getting an iPhone then? Sure, let me show you to our iPhone section where you can decide which you'd like. Matter of fact, I happen to have our iPhone in all three colors here on this gold tray. Pick the color that brings out your eyes and natural pigmentation and then we will find the perfect watch to complement your new phone. Signed. Sealed. Delivered. Write the script.
Indeed, and yes, I'm sure there will be a LOT in reality.
We here all understand this and is obvious and well known.
This would be like me buying a plant, not realising I had the wrong type of soil in my garden.
For someone into plants and gardens it would be totally obvious it would never grow there.
But hey, I saw the nice plant in the advert so I wanted one
Of course, there will be a LOT of totally non technical people who will find this out at the last second at the Apple store.
I would also presume this will be made quite obvious at the "Buy your Apple Watch here" website, that you need an iPhone for this product.
We may think it's obvious and funny.
But so far, the media adverts are very much glossing over this fact.
It's not like they are showing an iPhone along side it, with a statement like "The new perfect accessory for your iPhone"
So everyone totally got the message.
If anything, so far, it's almost being hidden.
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You don't think it's possible that someone who does not have an iPhone, perhaps they like other phones for other reasons, might see this and also like the Apple Watch ?
Since Apple will be the seller, I can't see them not pointing out to the buyer that some functionality requires an iPhone... And proceeding to take that opportunity to upgrade said buyer's phone to a new iPhone 6 or converting non-Apple phone owner to an iPhone. It would be ludicrous not to use the Watch as a phone conversion strategy. In my mind, that is the whole point of the lower-end watch. You like? Get this iPhone and you can use the watch. Otherwise, you won't get much out of this nice watch and I'd suggest you buy a cheap, plastic watch from some place that sells to people of no means. Oh, you are interested in getting an iPhone then? Sure, let me show you to our iPhone section where you can decide which you'd like. Matter of fact, I happen to have our iPhone in all three colors here on this gold tray. Pick the color that brings out your eyes and natural pigmentation and then we will find the perfect watch to complement your new phone. Signed. Sealed. Delivered. Write the script.
The milanese, when talking about horology, is a complement used basically for classic style diver watches (for diving design). For example the Omega Ploprof, Breitling Superocean Heritage... in fact it's a very masculine bracelet, but if you have no idea about timepieces then who knows, then maybe you'll think it's feminine. That remembers me of a NBA player who bought a ferrari and thought it only had 2 gears
Agree. the Bands are the biggest bonus here. They're nice options, some look great and fancy, and they look quite easily swappable, which is great.
the actual watch face though?
there is absolutely **** all here to differentiate the design from existing smartwatch designs. It looks very similar to what LG and Sony already have, just with a different coloured border by using steel instead of plastic.
This is like when the iPhone was about to be born.
Typical Americans with their ugly flip phones or the anti-stylish Nokia / cell phones crowd: My cell phone can make a call, I will never buy that expensive iCrap. The rest is history. Finally the mainstream Americans are just as, if not so far, cool and advance with the rest of the world in terms of cell phone gadgets.
Fast forward to present ...
No-idea-with-location-demographics: I do not care about fashion and style, I will buy this odd looking, unstylish cheap smartwatch because it will have enough what I want.
Typical Americans with their ugly flip phones or the anti-stylish Nokia / cell phones crowd: My cell phone can make a call, I will never buy that expensive iCrap. The rest is history. Finally the mainstream Americans are just as, if not so far, cool and advance with the rest of the world in terms of cell phone gadgets.
Fast forward to present ...
No-idea-with-location-demographics: I do not care about fashion and style, I will buy this odd looking, unstylish cheap smartwatch because it will have enough what I want.
This launch represents a new era for Apple, it is the first time that they have aggressively launched a product that doesn't solve a problem.
Mac solves lots of problems, with lovely multi threaded cores.
iPod - Listen to music without complexity for the first time.
iPhone - Integrate phone and internet properly.
iPad - Revolutionary, pure genius.
Watch - Finally a device which allows me to keep my phone in my pocket (sometimes)!
This is really interesting for Apple as they will have to sell this on the back of a lot of fantastic marketing. Having the best brand in the world won't harm them at all. This product is not a game changer not while it has no GPS and a one day battery life.
They will, of course, be very successful. I hope they are, and then they can get on with designing a watch that really solves problems.
Mac solves lots of problems, with lovely multi threaded cores.
iPod - Listen to music without complexity for the first time.
iPhone - Integrate phone and internet properly.
iPad - Revolutionary, pure genius.
Watch - Finally a device which allows me to keep my phone in my pocket (sometimes)!
This is really interesting for Apple as they will have to sell this on the back of a lot of fantastic marketing. Having the best brand in the world won't harm them at all. This product is not a game changer not while it has no GPS and a one day battery life.
They will, of course, be very successful. I hope they are, and then they can get on with designing a watch that really solves problems.
Do you mean an apple product is virtually looking the same as others except it's made from metal and not from plastic? Wow those are really fresh news
Apple has lost its way.
Is anyone really, I mean REALLY going to get excited about this? I suppose some, but I don't think that many will.
I use my watch to tell the time, and I have no interest in it doing anything else than telling me that.
Their efforts would be better spent doing the following:
I might add, stay away from cars.
Is anyone really, I mean REALLY going to get excited about this? I suppose some, but I don't think that many will.
I use my watch to tell the time, and I have no interest in it doing anything else than telling me that.
Their efforts would be better spent doing the following:
- Improve the quality of OS X and iPhone software, both of which have been quality challenged since the releases of Lion and iOS 7
- Figure out a way to make lower cost computers so more people will use Macs.
- Expand into the enterprise market.
I might add, stay away from cars.
Oh of course, because all we know computers, OS X... is what drive Apple's profits, not mobile devices.
What an useless freak comment.
The purpose of the ad...
The purpose of the ad isn't to educate you on all the hoops you have to jump through to have the product. That's the last reason for any ad. The purpose of the ad is to show you the simple beauty (in Apple's eyes) of this product in an effort to make fall so in love with this watch that you cannot imagine yourself out with friends without this new fashion. Once you drive the consumer to that point of thought, what hoops they have to jump through won't matter to them. Remember, the watch will function perfectly well with an iPhone 5S which can be obtained for $99 so you aren't even asking them to invest hundreds. Even if 10% of the people who walk in with the mindset that the advertising sets up, you've converted those customers to the Apple ecosystem where they would presumably upgrade that iphone later. And when they find out they can receive and make calls and texts on an iPad coupled with that new iPhone.... There's another ipad purchase. This ad in all its simplicity serves VERY complex purpose that may yield new customers for other products. It doesn't even have to reach 50% effectiveness in numbers. Just start a few customers on the path of the Apple ecosystem. THAT is the goal here. And when they see the MacBook Air on CSI or Vampire Diaries.... Just open the register drawer.
The purpose of the ad isn't to educate you on all the hoops you have to jump through to have the product. That's the last reason for any ad. The purpose of the ad is to show you the simple beauty (in Apple's eyes) of this product in an effort to make fall so in love with this watch that you cannot imagine yourself out with friends without this new fashion. Once you drive the consumer to that point of thought, what hoops they have to jump through won't matter to them. Remember, the watch will function perfectly well with an iPhone 5S which can be obtained for $99 so you aren't even asking them to invest hundreds. Even if 10% of the people who walk in with the mindset that the advertising sets up, you've converted those customers to the Apple ecosystem where they would presumably upgrade that iphone later. And when they find out they can receive and make calls and texts on an iPad coupled with that new iPhone.... There's another ipad purchase. This ad in all its simplicity serves VERY complex purpose that may yield new customers for other products. It doesn't even have to reach 50% effectiveness in numbers. Just start a few customers on the path of the Apple ecosystem. THAT is the goal here. And when they see the MacBook Air on CSI or Vampire Diaries.... Just open the register drawer.
One of Apples previous benefits often is visual recognisability.
When regards to phones and tablets, Apple even used that recognisability of Apple products in their numerous Lawsuits against their competition.
The Apple watch, As it looks today, does not do anything to visually distringuise itself from its competition. (applying it to the watch unit, not the bands, the bands are the only thing that stands above and beyond right now).
if you lined up the LG G watch (not round), the Sony SmartWatch 2 or 3 and the Apple Watch. And asked someone to identify which one is the Apple watch (who had no previous knowledge about the market category), I'm willing to put $1 bet that the user would not be able to tell.
this is fundamentally different than any other device in the Apple Lineup.
PS: the sony Smartwatch 1 and 2 were made with a metal band around the frame, similar (not as obvious) to the Apple watch. again, So I don't think Apple has done enough to the watch face itself to distinguish it, or do anything to showcase that theyve got a luxury product.
it all comes down the straps basically.
And what is your problem? Just don't buy it.
Btw, to judge functionality of a product yet to be released and reviewed is the clear demonstration on how biased some comments are.
And incidentally, they always are made by the same people loving Android so much. Incidentally.
I don't think I'm going to buy one Apple Watch, but I can't express any comment on it before actually try it (or have it tested by someone on the web).
It just means the product is not for you. Do you get excited about a new pair of shoes? Some people do. Whether it is shoes, dresses or cars, people get excited about great new products. It means it doesn't excite YOU.
but I can't go running with this watch (without my iPhone)
That's something I'd like to know.
According with someone, you actually can do that using its internal sensors.
I don't know, but I'm going to find out.
I cannot believe that the watch will not work without an iPhone. I would assume it works just fine but with a limited feature set.