I saw a Mac Pro teaser in the cinema once prior to release, no such big PR orchestration.
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Apple Expands Apple Watch Marketing Efforts With New Multi-Page Spread in Vogue Magazine
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I saw a Mac Pro teaser in the cinema once prior to release, no such big PR orchestration.
This is something you need to decide for yourself. Personally, I am lusting after the Milanese. It seems to solve the problems I've had with every watch band I've ever owned (poor fit, perspiration). I'm more concerned that it will be frighteningly expensive than whether anybody else thinks it isn't "manly" enough. Hell I've already been told by the resident watch snobs that if I buy the 38mm model that right away this makes me a girl. Last time I checked that wasn't true either.
that was a huge marketting schtick that cost them buttloads of money and absolutely was similar to this.
A couple page fulll page print add probably still cost them less, than a 2 minute commercial rolled out to movie theatres.
(actually, now i"m curious on just how much cost difference there is, wonder if there's a resource to find out)
I'm just saying that Advertising is nothing new to Apple. They're masters of it. And they're also fairly good at being subtle about it when they need to, but overt the top when they want to (1984).
Samsung products must really suck then. Microsoft Surface too considering they signed a $400M agreement with the NFL and its sitting as a prop in the booth during PGA events too.
And they still spend less than most of their competitors. I believe in 2013 Samsung spent $14B. No doubt a lot of that went to the Next Big Thing campaign.
It seems like in those cases people want to buy Apple products and in this case they want to buy real watches.
Duly noted useless post (in my opinion, clearly) on an Apple watch thread that had nothing to do with Mac or os x...
Btw.... Low cost Macs ? Give me a break
It should be plainly obvious that the target market is women, whether directly (self purchases), or indirectly (as gifts). They are showing ads in Vogue, not tech magazines (whatever is left of them).
Well, I was just in a Best Buy today looking at the Moto 360. Yikes, I thought it was one of the better looking smartwatches but it looked so bad in person. It felt cheap and plasticky and I felt ashamed for even trying it on my wrist for 5 seconds. And I spend 2 minutes trying to figure out how to use it with minimal results.
Can't wait for the
Watch to come out.
Can't wait for the
Watch to come out.
don't forget the sport model has some nice features, among them being 30% lighter which I consider an asset. Some probably won't. Also while not Sapphire it's rumored to be as good glass as the iPhone.
My preference aligns with yours but here's my strategy: buy the sport watch. Evaluate the functionality. Decide if you love it enough to spring the extra bucks for the stainless steel model. I don't think there's any question a sport model will retain resale value to a very, very high degree while you're making up your mind. And you have the pleasure as an early adopter, of learning with the rest of us how it works and what it can do.
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If you think a product must suck if a company has to advertise it then the Samsung Galaxy must be the suckiest product of all time.
Beautiful ads, simplisistic and minimalist are the best choices for Watch ad, Apple knew this, instead of lots of colour and graphics in a page. The blank space emphasize the watch more. And the watch itself is very well crafted, beautiful, and elegantly combine Fashion and Technology. A few may not agree with me, but I could see lots of people do. Apple will do very well with this one.
thats a difference. not necessarily in the amount of marketting, but the type.
Apple believed that the Mac pro would sell well because it was an Apple mac pro, one of the most beloved mac's in their lineup.
For the most part, the features and what not sell itself. (or so they probably expect). they don't have to tell yoU "buy this!"
I'm noticing in the whole lead up to the Apple Watch, Unlike previous devices, Apple really doesn't have a defining marketing campaign telling you why you want this. Something distinctfully different than previous marketing ventures.
With most of their previous products, that sold themselves, all Apple had to do is tell you they exist. We were able to determine easily how such a device would fit in. Yes, yes, There were enough naysayers during the iPhone and iPad launch. But they ate crow. Each of these devices fit some form of known market need.
The Apple Watch? and for the most part, Luxury Wearables seem to have a problem selling themselves. Utlimately, Apple is in the position again having to convince people WHY the Apple watch will fit in. Tim Cook has said a few times that it will "change your life", yet Apple hasn't been able in any way describe just how it will. What features will?
Which leads to needing a different style of marketing than previous. Hence, aiming advertising outside fo the tech realm and aiming it at "vogue" style users. They're trying to position the Apple Watch as jewellery luxury item first, and smartwatch 2nd.
this is my one problem with this quote.
the tech industry and fashion industry are usually at disparaging sides when it comes to mass market.
The fashion industry, especially high fashion, is more about exclusivity and uniqueness. People don't wear the same dresses as eachother. People try not to wear the same jewellery as eachother. The fashion industry is more about uniquness of your own fashion sense. If you look at fashion blogs or even reddits fashion sections, most people talk about how to build your own unique look that is right for you as the individual. Luxury watch makers for example, do not mass produce their watches with large scales.
The tech industry, Apple's industry, is about mass market appeal. it means exactly opposite of above. it means that every Apple watch wearer is going to look similar. it removes uniqueness. Something you want for Tech. Standards and Uniformity. Not something you want in Fashion
At least the strap options give some variability to the design/look. But the question is, is it enough for the fashion people
That's the point. They are trying to create an image of the product. Usually they are the top in style, but in this case they are the underdog.
I think you're right and that Apple sees it that way too.
That's why they have three models and have paid so much attention to the bands.
They also put a lot of work into the watch faces (it looks like) and are pitching the idea that the faces are like an aspect of the watch itself rather than just software running on the watch -- It's the faces where people can really individualize to make a statement about themselves.
I really can't guess whether or not people will believe that. It might be one of the most important aspects of the Watch in terms of whether it really succeeds or not.