Apple Expected to Report Best Financial Results Ever Today Amid Return to Growth

Kingrsmchugh said:
Would it be the biggest revenue quarter by any company ever?
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It wouldn't be the biggest revenue quarter, not by quite a bit.

If, however, Apple beat its own record for net earnings, that would represent the largest quarterly net earnings ever for a privately-owned publicly-traded corporation. Apple already has the 2 most profitable quarters ever.

Walmart regularly generates far more revenue than Apple does, but it doesn't make as much profit. Exxon-Mobil as well, among others, has in the past had quarters with far greater revenue than Apple has ever had.
 
The power these financial guys have is insane. They make "educated guesses" as to how well a company is going to perform, and if a company fails to live up to their projections, the company's stock has the potential to plummet.
 
ILuvEggplant said:
Amazing how people are content with Apple because they make money.

Money doesn't equal a happy customer.

Many of us want Apple to start innovating their products .

Siri, iOS, Apple maps, mail, calendar ,etc aren't world class.
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And what do you think the Apple Pencil, Airpods and Apple Watch represent, if not innovation?
 
macbookhair said:
If you're squeezing every last ounce of profit out of a company, you can see great increases. However, the long term implications of doing so, especially when this is at the expense of product innovation and service quality, are decline and eventual financial difficulties as customer goodwill is lost and the company falls behind the market.

So even if the results are good, it's not necessarily evidence that Apple is going to be OK in the long term. Especially if they are still heavily reliant on the iPhone for much of that revenue. If we were seeing world-beating products and innovation from Apple. it would be different, but we haven't been.
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This ^ 100%. One example of Apple short-changing the consumers recently is the reduction of the battery on the Macbook Pro by 25%, which further supplement their bottom line.

And charging $4,300 for a laptop doesn't hurt either. :p
 
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theluggage said:
So, that's 1/13 = 8% longer than the same quarter last year, when they earned $75.9bn.

By my calculation, that makes this quarters target $82bn - and that's assuming the extra days were "typical" ones, whereas:



So, given the highest prediction is $80bn, the real headline should be "Apple expected to announce fall in profits".

Of course, those days were "stolen" from another quarter, but if you count it over the year then you'll pull in the inevitable lull in sales due to people waiting for the new iPhone and MBP...



Well, the MacBook isn't their biggest source of profits - and this is the quarter where their biggest competitor in the phone market, Samsung, suffered an epic fail. Then, the MacBook strategy was 'make people wait 18 months for a new model then, when they're desperate to upgrade (considering that switching to Windows/Linux isn't an impulse decision), jack up the prices'...

So they really ought to have done well last quarter.
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Sadly this is probably true, which is why I moved over to Windows so I can at least have a choice of hardware.
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Paul Dawkins said:
I agree except for the windows part. **** windows.
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I have to disagree. Windows 10 works very well for me. The only thing I'm missing in OS X is messages.
 
Whoo hoo. Apple makes more money. What does that mean for the guy that wants a computer? More neglect. All those billions weren't made from mac sales. They're from iPhones. More iPhone sales = more Mac neglect. It's a downward spiral.
The iPhone killed the mac.
 
Abazigal said:
And what do you think the Apple Pencil, Airpods and Apple Watch represent, if not innovation?
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Don't abuse the term "Innovation".

While these products contain innovative uses of technology, they themselves are not innovative. They are "just another product" in the sea of products in those categories. the Apple watch came long time after other smartwatches, and while it's a great smartwatch doesn't fundamentally do anything that others weren't already doing. Similar with the pencil and yes, even Airpods.

As I said, they might have innovative small features, but the products on a whole aren't innovative.

we on Mac Rumours have gotten so attached to the word Innovative that we constantly throw it around without really understanding what it means. And once you abuse a word long enough in the english language it loses it's impact and meaning.

Those products you listed don't represent innovation. They represent apple entering into markets with parody products, that have one or two innovative features.

EG: The Apple pencil added tilt sensors. The tilt sensors were innovative. However, the idea of providing a active stylus for a touch based computer device is not innovative and has been around for a while.

The Airpods added teh W1 chip. But they are just another bluetooth headset to provide standard audio. A great feature for pairing, and the W1 chip is absolutely innovative, But the idea of bluetooth headsets is not innovative and have been aroudn for a while

Apple watch is a well built piece of smartwatch. But what exactly is innovative about it? there's nothing actually in it that hasn't been done before and isn't already available when it launched. There was very little innovative in the watch even at launch. The screentech, battery tech, smartwatch guts and even functionality isn't anything that wasn't available in some option elsewhere.

/rant over

listen, I'm not a doom sayer here. But I also can't sit here and believe Apple is constantly always innovating on everything. Just because it has an Apple logo on it, doesn't suddenly make it innovative. Heck, not everything needs to be innovative. But we need to stop abusing the heck out of that word.
 
Abazigal said:
And meanwhile on Reddit, one member has blown 2.5 million betting against Apple so far and is hoping to win it back by ... shorting Apple stock once again.

https://www.reddit.com/r/wallstreet...st_gets_5k_upvotes_i/?st=IYLKNH1J&sh=2e4656a6

When will people ever learn? You bet against Apple at your own peril.
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I guess he forgot that Apple had an extra week of sales. Never ever bet against a global conglomerate. They have hundreds of thousands of people who crunch data on a daily basis, and all of it are designed and geared towards having a positive quarterly report. There are so many ways that you can twist the numbers to your advantage, and it's so convoluted that there's no way an average person can figure it all out to take advantage of it.
 
Corrode said:
Cost is only part of the problem. Skilled factories and laborers are the others.
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If Apple was willing to put is money where it's mouth is, it's amazing how substantial profits can be a great remedy for solving many challenges.
 
If you look at a diagram for profit maximization in economics is a parabolic slope. After the top point, a fall is unavoidable. I think Apple is redrawing its own diagram for profit.
 
Will be even better this year, when they start selling their devices and batteries separately. $ 900 for new iPhone + $ 200 for 5 hour battery, 400 $ for 10 hour battery
 
macbookhair said:
If you're squeezing every last ounce of profit out of a company, you can see great increases. However, the long term implications of doing so, especially when this is at the expense of product innovation and service quality, are decline and eventual financial difficulties as customer goodwill is lost and the company falls behind the market.

So even if the results are good, it's not necessarily evidence that Apple is going to be OK in the long term. Especially if they are still heavily reliant on the iPhone for much of that revenue. If we were seeing world-beating products and innovation from Apple. it would be different, but we haven't been.
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From the article:

Apple also expects gross margin between 38% and 38.5%, compared to 40.1% in the year-ago quarter.
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I have no idea how Apple keeps boasting about producing higher and higher numbers considering people like myself that have gotten bored with their stuff for quite sometime now. Don't get me wrong, I still love my iPhone and my MacBook Pro but they haven't produced anything that has made me say "wow" in quite sometime now.
 
DoctorDoctor said:
I hope it is even better that predicted so the Apple haters will shut the f up. But I am sure they will find a way to twist it around regardless so they can start the Apple is doomed mantra yet again.
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It's very simple. They no longer hardware that is any better than the competition, and in some ways it's worse than the competition. Plenty of people are saying this. Yes Apple have a great OS and fantastic integration with their mobile platforms, but that's it. There hardware is either outdated, or has become so thin that its unusable. Like many on here I'm not an 'Apple Hater' just a customer who was once happy and is now frustrated because they no longer make hardware that meets my requirements- they simply give no choice to the high-end user but to migrate to Windows. Don't believe me, what is the biggest change to IT in the past 10 years? Virtualisation. Many IT professionals, and non IT professionals, now run some form of desktop virtualisation as part of their own personal development and this needs RAM. Lots of RAM. So much so, that where not that long ago 16GB would be plenty 32GB is becoming the norm. You'd think Apple's own engineers would be telling them this, but show me the Apple laptop that has 32GB RAM. The competition now have 64GB in a laptop.

You may feel this is irrelevant as only a small percentage of Apple users have this requirement and Mac is no longer their core business. That's partly true, but what happens when they are no longer seen as 'cool'? You only need to look at Sony as an example of this. Increase in sales over the sort term is one thing, but I think Apple have lost sight of what got them where they are and for those of us who understand their products fully and aren't interested in 'cool', their credibility is going down hill rapidly and in the long-term their sales will show this.
 
calzon65 said:
With all that profit, I think Apple could certainly afford to move some manufacturing to the USA.
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Hmmm, maybe they could start innovating again on the MacBook Pro, instead of making a machine only capable of reading emails and browsing web, which can already be done on the MB Air and MB. MBP is no longer a pro device, but a fashion device not usable by pros.
 
now i see it said:
Whoo hoo. Apple makes more money. What does that mean for the guy that wants a computer? More neglect. All those billions weren't made from mac sales. They're from iPhones. More iPhone sales = more Mac neglect. It's a downward spiral.
The iPhone killed the mac.
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Don't forget, apparently we are in a 'Post PC era' where EVERTHING can be done on an iPad... ;)
 
Labeno said:
Hmmm, maybe they could start innovating again on the MacBook Pro, instead of making a machine only capable of reading emails and browsing web, which can already be done on the MB Air and MB. MBP is no longer a pro device, but a fashion device not usable by pros.
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Yup, that pretty much sums it up. That's the reason why I recently returned my 2016 13" tbMBP. I tried to justify the price for the advantages (which were very little) compared to my 2015 model and I just couldn't do it.
 
All those MacRumors analysts wrong again? No way!

Just because the product YOU might want isn't getting attention or to your standard, doesn't mean the current products don't appeal to the millions of other customers. Enough of these ridiculous "Tim needs to be fired" rants.
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Altis said:
A rocket will continue to soar long after the fuel is cut.

But when it stalls, it is nearly impossible to get it going again.
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Yes, but we aren't taking about soaring now are we? Biggest earnings would be part of the burners still going strong. Nice attempt though.
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now i see it said:
Whoo hoo. Apple makes more money. What does that mean for the guy that wants a computer? More neglect. All those billions weren't made from mac sales. They're from iPhones. More iPhone sales = more Mac neglect. It's a downward spiral.
The iPhone killed the mac.
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Mac sales haven't been a huge part of what Apple has done for over a decade now. Why are you acting like it is the 90's? What it means to the general guy that wants a computer is that they buy the updated Macs that are out there. Why the 5% of users on MacRumors and other forums think they drive the computer world is beyond me. You aren't and have never been the focus of consumer electronics. The goal is to appeal to the masses, not the small group that wants specific things.
 
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