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Good lord, now Tim Cook is being compared to a complete nincompoop of a CEO who ridiculed the original iPhone, then spent billions trying to create a Microsoft phone using Nokia's dying corpse of a mobile division after iPhone took off -- only to bankrupt Nokia and eventually watch from the sidelines as the Windows Phone writhes in death throes.
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Scratching the bottom of the barrel? That is absolutely a misunderstanding of the facts. Apple is expected to generate record revenue because it is riding a huge wave of demand for its premium products. Riding a huge wave of demand for its premium products is not scraping the proverbial barrel bottom; it is collecting all the bets at the craps table and leaving everyone else with just a couple of chips. This is winner take-all and Apple is taking all.

Is this a euphemism for increased prices?
 
I'm one of those IT professionals and virtualization is great. Few of our machines have more than 16GB and even those are few and far between.

Its not IT pros who need > 16GB (unless they're working in a specialist area), its graphics, video and audio pros who work with multi-gigabyte files (music seems one of the biggest consumers - if a whole orchestra's worth of high-quality samples need to be loaded into RAM.

Traditionally, the graphics/video/audio pro sector has been Apple's most loyal customer base - they're the group being hit by the lack of large RAM and high-end GPUs, the apparent abandonment of the Mac Pro and the lack of a proper, customisable and expandable Mac tower.

Things are moving to Docker and while that runs on virtualization the memory requirements for each instance are quite low.

Interesting to see if Windows goes down the "native containerisation" route: since Windows can now run Linux binaries it might, in the future, be possible to have a Docker-like container system that didn't need a VM running linux, and could run both Windows and Linux containers...
 
I want Apple to bleed money while they double down on solidifying their customer base. In other words: New Mac Pro.

A new Mac Pro in the old enclosure could be done in a handful of Apple Engineer's spare time. Something went wrong with the new enclosure, probably the thermal properties, and that is what is happening. But just supporting new graphics cards and new CPUs is not hard.
 
Wait, so Apple is NOT doomed? Everything is so confusing here on MacRumors.

Ha ha! Well said, chap.

It's the classic propaganda ploy: twist the incredible good news or expected record revenue into imminent colossal, run for the hills, failure. Locate the newest 1.0 version product and cite that as an example of imminent colossal failure -- even if that product is in a declining sector of the market. Always compare the current CEO to Saint Steve Jobs and execrate the current CEO as woefully lacking requiring immediate sacking.
 
Those of you who want a new mac pro just get over it. I have a mac mini about to be 7 years old, due to a misjudgement on my part i had to get a larger hard drive and chose to put an SSD drive about 4 years ago. My mac mini has showed no signs of slowing down, in fact it works as well now as it ever did.
Here's my point, macs are built extremely well and don't need to be upgraded every year, it's wasteful. The imac's will be upgraded by the end of this year[or shorly after] and become the work horse of the their line up in place of the mac pro. Even though this did not work for you, it was clearly best for the company. In case you haven't noticed the computer industry is completely different now than it was a few years back, when they created the last Mac Pro. Apple can not and should not be all things to all people. If they do, they wont have the time to fine tune the products that is needed to keep them the best.
 
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Is this a euphemism for increased prices?

Apple products have always been expensive. It's always hurt to purchase them. They've always been the premium choice. And when they did go cheap it backfired. I liken Apple products to Mercedes-Benz. Do you expect to buy a cheap Mercedes-Benz? Are you complaining to your friends that Mercedes-Benz cars should be a lot cheaper? No! Let Apple be Apple.
 
Apple products have always been expensive. It's always hurt to purchase them. They've always been the premium choice. And when they did go cheap it backfired. I liken Apple products to Mercedes-Benz. Do you expect to buy a cheap Mercedes-Benz? Are you complaining to your friends that Mercedes-Benz cars should be a lot cheaper? No! Let Apple be Apple.
You don't understand the core issue.
 
So lets see if I understand how this works -- everyone thinks Apple is going to have a huge quarter, so if they have a big (but slightly less than huge) quarter, the stock will go down. They basically have to beat even the new beefed up expectations to get a stock price increase?
 
With all that profit, I think Apple could certainly afford to move some manufacturing to the USA.

Lolwut?

Wtf does someone "having the money to" have to do with them doing something nonsensical with it??
(Rhetorical question: the answer is- "NOTHING... there needs to be solid economic or social incentives for someone to choose to spend money in a particular way, especially if said "someone" is a publicly traded company with a fiduciary responsibility to their shareholders to not blow (their) money, "just because they can").

The Industrial Revolution was a loooong time ago.... we have EVOLVED to a service industry nation. Now, other countries, that are where we were at 70+ years ago smelt iron for us, work in horrible conditions, pollute their environment, etc. to manufacture goods for us; as their countries hopefully grow to where we are at now.
Calling for the return of the worst jobs at the worst times under the worst conditions, back into our country is the precise opposite of "Making America Great Again".

The same people that are calling for Apple to spend the money that they fairly earned on basically a "social welfare work program", hypocritically, find it incredibly unfair to give money they've earned themselves to social welfare programs.

#foodforthought
 
Pretty easy to do when you hire slave labor

It's not slave laber, it's just ubiquitous factory working conditions in East Asia. All the mahor smart phone makers use the same factories, so there's nothing special about Apple using them too. It's just fashionable—at least to people who don't know any better—to hate on Apple these days.
 
Profits aren't everything but neither is anecdotal or Internet fueled rage over Apple products. They obviously have more customers than ever and presumably these are happy customers. Just because you (I'm referring to YOU specifically) and everyone you know does not like what Apple has become does not mean Apple has any responsibility to revert back to the way they used to be. If you have 99 new customers all throwing money at you, it's extremely disruptive and inefficient to instead do what the 1 complaining customer says to do. Apple has never listened to their customers directly which is what makes them great. They don't design by committee and do not need our approval. Like real designers, they make something that their gut tells them needs to be made and how to do it. This does not always lead to success but that's not really their problem unless it runs them out of business entirely.

The point I am making is, they surely have the resources to easily be able to make iThings AND new Mac hardware. You talk like they need to make a decision on what to manufacture like they are a fledgling company with no resources. They are not.

Anyway. It's all moot. Only Apple knows what it's doing but I remain convinced it's on the road to failure ultimately. I am sure Apple had plenty of good years between Jobs leaving and the wheels starting to come off the first time around. No company is invincible.

And I don't say that as someone who wants to watch them crash and burn. Well, maybe just a little bit. It might temper the arrogance a little bit.
 
Apple is a fashion design company. the real nerds have moved on to tesla, Amazon and the little guys.
Tim Cook is leading apple to a sad cosy comfortable death. the pretty watch straps and smooth tablets designed to look good in vegan cafes don't cut it with real people.

I don't even know where to start with this. This whole statement is filled with inconsistencies without evidence, only to bash Apple based on your anecdotal value. It's clear you have little knowledge on Apple's products and your primary focus is on Watch bands snide remarks. Your bashing isn't fooling anyone.
 
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There we have it. The smug dismissal of any criticism because they're super profitable milking Steve Job's legacy for all it's worth prioritizing short-term gain over long-term innovation.

Milking Steve Jobs legacy?

You mean Samsung?
 
Apple products have always been expensive. It's always hurt to purchase them. They've always been the premium choice. And when they did go cheap it backfired. I liken Apple products to Mercedes-Benz. Do you expect to buy a cheap Mercedes-Benz? Are you complaining to your friends that Mercedes-Benz cars should be a lot cheaper? No! Let Apple be Apple.
Mercedes-Benz don't have the same issue that Apple has been for the last several years.
 
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Apple products have always been expensive. It's always hurt to purchase them. They've always been the premium choice. And when they did go cheap it backfired. I liken Apple products to Mercedes-Benz. Do you expect to buy a cheap Mercedes-Benz? Are you complaining to your friends that Mercedes-Benz cars should be a lot cheaper? No! Let Apple be Apple.

What you're missing is the piece of the puzzle called "Value". We're not talking just monetary value, although that plays a part of it.

Value is a personal thing. It's something that every individual does when purchasing. Deciding if the price one is being asked to pay for something, offers suitable reward for that person.

Where Mercedez benz is considered a premium car manufacturer, they have gotten that by not only being more expensive, but by also offering sufficient reward for that purchase price. When you pay more for a Mercedes than a Honda, you're getting something more than just a badge name. You're getting better build quality. Better materials. Better parts and equipment. (yeah some of this could be subjective), but at the end of the day, people generally consider that you get more for your money with that mercedes purchase over the Honda purchase, thus offering sufficient reward for the price and justifying the Value.

what we're seeing more and more (at least in online communities, not just MR), is that Apple's prices continue to raise and are demanding that premium and high end price point. But the products they are offering themselves do not stand above and beyond other products in the same categories. Apple is asking for premium price, while offering mostly standard offerings. For many, This is not sufficient reward for price and therefore they do not feel like there's sufficient value in the Apple products to warrant such a premium price.

Should Mercedez come along and release a car that's at the same levels as that honda, but still charge premium price for it, you'd likely hear similar complaints against Mercedez. Why pay more for the same?

Apple Used to be able to command that premium because they had things others' couldn't match. Now that there's parity in the industries Apple runs in, the same premium just makes apple look like they're trying to maximize profit over actually providing that premium product.
 
So if profits are down that means Apple is doomed, but if profits are up, it doesn't mean anything?

Ok....
 
I'd be really surprised if that's the case. I know many that have been put off by some of the latest hardware designs,

No, you don't. You're regurgitating a false narrative you've gleaned from the same 20 trolls that infest every conversation. Macrumors is not the real world.
 
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Good time to be a stockholder, not a good time to be a fan?

Remember that Steve ballmer brought record profits to Microsoft, and did long term damage.
 
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