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You may feel this is irrelevant as only a small percentage of Apple users have this requirement and Mac is no longer their core business. That's partly true, but what happens when they are no longer seen as 'cool'? You only need to look at Sony as an example of this. Increase in sales over the sort term is one thing, but I think Apple have lost sight of what got them where they are and for those of us who understand their products fully and aren't interested in 'cool', their credibility is going down hill rapidly and in the long-term their sales will show this.

And you determine and predict what is "cool" and have a track record at doing so? Sony when seen as cool had a horribly watered down product line and never had the ease of use factor that a mac does, which is why it largely attracts new users. The problem with "those of you that understand their products" is you still focus on what YOU want. Realize the electronics world is changing. Look back to before the iPhone. People knew what they wanted the next iPods to have and where it should go next. If Steve and Apple focused on that back then, they would have been eventually left in the dust. Instead they shifted focus to iPhone and it changed the cell phone and portable music player world for good. Consumer computers simply do not drive sales anymore as more and more people are going away from owning them or at least purchasing new ones. 10 years ago nobody would have seen a reason for that. Today, many of you still can't grasp it. That doesn't mean it isn't reality.
 
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Apple is a fashion design company. the real nerds have moved on to tesla, Amazon and the little guys.
Tim Cook is leading apple to a sad cosy comfortable death. the pretty watch straps and smooth tablets designed to look good in vegan cafes don't cut it with real people.
 
Ha ha. Good one. Wait. You mean that wasn't meant to be ironic? :oops:

I wouldn't be surprised if AirPods and Beats by themselves will have sales very soon to be a Fortune 500 company by themselves. Apple Watch will also be there. You need about $6 billion of yearly revenue to be a Fortune 500 company. And I suspect that both lines will meet that in 2017 and if they don't, then by 2018 they will.
 
Apple isn't expected to have its biggest earnings ever, it's expected to have its biggest (i.e. highest) revenues ever. It's possible that it could have its biggest earnings ever, but I haven't seen anyone project that it would. Certainly most aren't projecting that. Apple's own guidance translates into an earnings (i.e. net income) range of $16.5 to $17.4 billion. Last year Apple had earnings of $18.4 billion in the first quarter.

Revenue, I (and most) think, will beat the previous record. But how close did Apple get to last year's earnings? And can it beat last year's iPhone unit sales, especially considering that last year's number was a bit inflated by a significant channel build? Did Apple have significant channel build last quarter to help it beat the previous iPhone units record? And if not, did it at least beat last year on a sell-through basis?

Yup. This article totally omits a mention of earnings and EPS, which are the numbers investors actually care about, in favor of the flashier revenue numbers that matter very little. Thanks for adding to the general confusion, MR.
 
This is the ONLY reason Tim Cook still has a job. He is no Steve Jobs. Tim Cook plus Johnny Ive is still no Steve Jobs. Apple's slipping back into the Sculley era with products designed by committee with inflated prices to maximize earnings that are not what customers really want anymore.
 
Yeah, nice try.

We are here talking about REVENUE. Revenue is volume * price people are willing to pay for your product.

Apple is doing more than alright, of course you don't like it, but doesn't change the fact.

Where did I say I don't like it?? Where????
 
Meanwhile 2017 could be a record breaking year if the iPhone 8 is as successful as hoped. Excited by the Bizel free 10.5 iPad too
 
Don't believe me, what is the biggest change to IT in the past 10 years? Virtualisation. Many IT professionals, and non IT professionals, now run some form of desktop virtualisation as part of their own personal development and this needs RAM. Lots of RAM. So much so, that where not that long ago 16GB would be plenty 32GB is becoming the norm. You'd think Apple's own engineers would be telling them this, but show me the Apple laptop that has 32GB RAM. The competition now have 64GB in a laptop.

I'm one of those IT professionals and virtualization is great. Few of our machines have more than 16GB and even those are few and far between. You can virtualize in 16GB (heck I was doing it in 8 just fine) as a playground doesn't need more RAM for learning. Things are moving to Docker and while that runs on virtualization the memory requirements for each instance are quite low. Not to mention I'd not want to kill battery life running virtualization software.

For needs of playgrounds or development, the iMacs get to 32GB and are a fine option and with a few clicks can also be available anywhere (via VPN). Or spin up something in AWS. Or, depending on your development, pick up a $39 Raspberry Pi.

The need for huge RAM is a small segment of the population, Windows or Mac. Few Windows laptops support 32 or 64GB of RAM.
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I have no idea how Apple keeps boasting about producing higher and higher numbers considering people like myself that have gotten bored with their stuff for quite sometime now. Don't get me wrong, I still love my iPhone and my MacBook Pro but they haven't produced anything that has made me say "wow" in quite sometime now.

This. Been a Mac guy since 02 and am dipping my toes in the Windows camp as these new MBPs are way too expensive and not that good (battery life, no innovative features, etc). So far I'm impressed with the machine I chose and even Windows 10 is quite good. Despite Apple's BS, the touchscreen and convertible features are awesome. We'll see how it ages though.
 
Why does everything have to be so black and white for some people? There's plenty of people who are pissed with Apples decision to basically abandon, or majorly neglect their desktop lineup for the sake of products which clearly net them higher margins such as iPhones, etc. Sure, they may be making more money. Great. That doesn't make me any less disappointed with their lineup of desktops. In fact it makes me even more disappointed that with so much wealth and resources behind them, that they're happy to just abandon the product line and customer base that helped get them where they are.

But I guess I best tow the line. Profits are good. Everything else is irrelevent.
Profits aren't everything but neither is anecdotal or Internet fueled rage over Apple products. They obviously have more customers than ever and presumably these are happy customers. Just because you (I'm referring to YOU specifically) and everyone you know does not like what Apple has become does not mean Apple has any responsibility to revert back to the way they used to be. If you have 99 new customers all throwing money at you, it's extremely disruptive and inefficient to instead do what the 1 complaining customer says to do. Apple has never listened to their customers directly which is what makes them great. They don't design by committee and do not need our approval. Like real designers, they make something that their gut tells them needs to be made and how to do it. This does not always lead to success but that's not really their problem unless it runs them out of business entirely.
 
Apple is DOOMED.

Oh no wait... Big earnings are a good thing.

There we have it. The smug dismissal of any criticism because they're super profitable milking Steve Job's legacy for all it's worth prioritizing short-term gain over long-term innovation.
 
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It might be a profit but think of the profit I could have been if they released new mini's and Mac pros.

Ha, I was going to buy a Mini years ago but instead of upgrading it they gimped it. So I'm still on my Hexacore 2009 5,1 Mac Pro, and I expect to use it until the end of the Trump presidency.
 
This is the ONLY reason Tim Cook still has a job. He is no Steve Jobs. Tim Cook plus Johnny Ive is still no Steve Jobs. Apple's slipping back into the Sculley era with products designed by committee with inflated prices to maximize earnings that are not what customers really want anymore.

Good lord, this old argument again. zOMG! Apple stock predicted to drop to almost zero by fearmongers! Man, if anyone listened to this argument to sell Apple stock they would lose out big.

Apple makes premium products that most folks are unwilling to buy! Oh, they're the Mercedes-Benz of tech and that's why they're going to fail! Sell your stock now! Ha ha! The jokes always on the fearmongers ... every time.
 
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Record revenue does not necessarily equate to quality.
Not trying to stir things up, but let's be real...if you need to run MacOS, there's only one choice...Apple.
You buy what Apple is selling at that given time.
Many have a library of software that prevents them from moving to Windows.

Still, it's not an insignificant accomplishment to have 70+ billion in revenues, but I suspect most of that will still be iPhones.
 
Biggest ever earnings? That cannot be right. I've been told by many on here that Tim Cook is doing a terrible job and should be fired. #confused

Perhaps you could look at Steve Balmer's tenure as CEO of MS as a guide to why there is so much concern about Cook as the CEO of Apple. How has MS stock performed after Ballmer disappeared?
 
in before...what, 100 comments already? Probably all the usual stuff has already been covered.

I sold some AAPL a few days ago, but not all I have. If it plummets tomorrow, I could buy it back for less. If it skyrockets tomorrow I might sell some more.
 
Perhaps you could look at Steve Balmer's tenure as CEO of MS as a guide to why there is so much concern about Cook as the CEO of Apple. How has MS stock performed after Ballmer disappeared?

Good lord, now Tim Cook is being compared to a complete nincompoop of a CEO who ridiculed the original iPhone, then spent billions trying to create a Microsoft phone using Nokia's dying corpse of a mobile division after iPhone took off -- only to bankrupt Nokia and eventually watch from the sidelines as the Windows Phone writhes in death throes.
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Still feels like Tim is scratching bottom of the barrel.

Scratching the bottom of the barrel? That is absolutely a misunderstanding of the facts. Apple is expected to generate record revenue because it is riding a huge wave of demand for its premium products. Riding a huge wave of demand for its premium products is not scraping the proverbial barrel bottom; it is collecting all the bets at the craps table and leaving everyone else with just a couple of chips. This is winner take-all and Apple is taking all.
 
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