Toggle sidebar Toggle sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Explains Why It Raised Prices on 14 Products Today

jarman92 said:
You can be as pedantic as you’d like, my point remains.
Click to expand...

Sort of, this one started in 2025 but we also had the supply chain crisis of the pandemic and earlier than that the 2016-2018 price fixing scandal.

But it hasn’t been a continuous thing.
 
  • Like
Reactions: jarman92
germanbeer007 said:
it's fine, we get it. we're surprised you didn't do it sooner and we actually expected higher prices

Sincerely,
-reasonable customers

P.S. We're also surprised you haven't done massive layoffs of your engineering yet while every other major tech company has.
Click to expand...

I like Apple but I will never understand sucking up to a trillion dollar corporation that doesn’t care about you like this.

In an ideal world they would just make 25% profit instead of 30% but that’s not the one we live in.
 
Wasp14 said:
I like Apple but I will never understand sucking up to a trillion dollar corporation that doesn’t care about you like this.

In an ideal world they would just make 25% profit instead of 30% but that’s not the one we live in.
Click to expand...

Everybody who sells anything that features RAM and/or SSD storage have either increased prices, will do so soon or even increased prices multiple times already.

That is a fact, you can feel free to take it upon one particular company but you’ll be ignoring what is really going on.
 
  • Like
Reactions: coachingguy, Saturn1217 and staypuftforums
Raising prices on already manufactured and shipped equipment is absolute ********. They already paid the component and assembly prices for that equipment to be produced and put on shelves. And adding $100 to the 4-year old Apple TV is 100% price gouging and has nothing to do with component prices.
 
Did I read that correct, a $1300 price increase on the Mac Studio? Oof. To an extent, I understand the price hike. A 2TB NVME drive I purchased 2-years ago is now 3x more expensive. Same story with the ram. But 🤬. I worry that even after the market stabilizes and prices return to some sense of normalcy that Apple will maintain these higher prices. Time will tell.
 
At £499 (with education pricing) my Mac Mini M4 was an instant impulse purchase on the day it became available

At £699 I wouldn't have been interested in the slightest 🙁
 
  • Like
Reactions: staypuftforums
I never thought I’d say this, but I’m getting tired of Apple products and high-tech in general. I miss the days when my main gear was just a couple of guitars, a few pedals, and a tape recorder.
 
Kidseeghost said:
Also to keep the high margins. Don’t expect them to lower prices after the shortage if everything still sells well.
Click to expand...
My primary concern. My M1 MacBook Pro, which I was thinking of upgrading this year, may very well be my last MacBook Pro if Apple keeps these elevated prices even after the nand market stabilizes.
 
  • Like
Reactions: cubbie5150
jdclifford said:
Same basic BS reason given a few years ago when price of autos skyrocketed. Everyone blamed it on shortage of chips. EVs were using so many more chip in their mfg. Has anyone seen any price DECREASES in cars or trucks lately? Didn’t think so.
Click to expand...
Yes actually. When I bought my car during the shortage I had to pay a $5000 mark up over MSRP. The MSRP has stayed the same and the dealer is no longer charging the mark up. During that time I was also looking at Teslas which were much more expensive than they are now.
 
  • Like
Reactions: staypuftforums
SnowPenguin said:
Makes sense, but I thought Apple had RAM contracts that gives them RAM at fixed price.
Click to expand...

They are getting outbid by the datacenter bros.

Micron announced today they locked in the future supply for the next 5 years at insane prices.

Unless something else happens, we are in for at least 3 more years of price increases.
 
  • Sad
Reactions: DC Wallaby
Radeon85 said:
Not for the Apple TV it isn't.
Click to expand...
Quoting myself in another thread:
Apple and most companies don't equally apply a single profit goal to every product (and every component of that product). They have a profit goal for the company as a whole and they strategically price their products (and configurations of products) with varying profit returns to hit that overall goal. That means that each rise in component cost won't necessarily directly translate to an exactly equal price increase for the products with those components. So one strategic adjustment to the rise in costs may be to raise the profit of a lower profit product to compensate for decreased profits in another product (regardless of what components that product has). ATV may be an example of this.

The point being that just looking at customer-facing prices, without access to Apple's books doesn't give much objective information. A much better objective indicator of greed is their overall profit margin, which we do have access to via their earnings calls. Last I checked it was somewhere around 27%, so judge that as you will.
Click to expand...
 
This news just adds to my overall sense of being "over" tech in general. I mean, I know we "need" tech, but from a consumer standpoint, I'm just basically over it all.

48 hours ago my new iPhone 17 Pro was delivered, and I had no excitement about it, not even any kind of urgency to retrieve it from my front porch after UPS dropped it off with other packages. I only ordered last weekend after Cook's warnings of coming price increases + I was due for a new phone for over a year, tbh.

I feel worn down by all this (economic) calamity.
 
  • Like
Reactions: zenmacx, stephen82, Seanm87 and 3 others
I work directly for a electronic components manufacturer ...we recently raised prices. Simple, logistics is hell, boats need to go around Africa, raw material price went up with all the AI ******** demand .... at some point it was either raise prices or stop being profitable at all ...
 
  • Like
Reactions: coachingguy, John Apple and DrRadon
With a Apple TV at 300€ they better ad pass through audio and alowe me to stream deezer through it to my stereo without the tv being on.
 
cubbie5150 said:
This news just adds to my overall sense of being "over" tech in general. I mean, I know we "need" tech, but from a consumer standpoint, I'm just basically over it all.

48 hours ago my new iPhone 17 Pro was delivered, and I had no excitement about it, not even any kind of urgency to retrieve it from my front porch after UPS dropped it off with other packages. I only ordered last weekend after Cook's warnings of coming price increases + I was due for a new phone for over a year, tbh.

I feel worn down by all this (economic) calamity.
Click to expand...
Because it's just a phone.
 
It is kind of hilarious how the MacBook Neo went from rocking the entire industry by being the best value in the tech world to just another overpriced laptop in the span of 3 months. LOL
 
Last edited:
adamlbiscuit said:
Yup, with price increases across pretty much the entire consumer electronics industry, we're all paying the cost of generative AI whether we like it or not, even if we don't touch the stuff. How screwed up.

I'd say I can't wait for the bubble to pop, but if/when it does we're looking at a big economic recession, so we still lose even then. The AI hysterics have started something they can't finish and we'll be taken along for the ride.

I only hope there's some sense of normalcy waiting for us the other side. It'd be a long time coming.
Click to expand...
At this rate, by the time the AI companies figure their 🤬 out, components will be so expensive that not enough consumers will be able to run their models for them to make a profit. To be clear, I am not saying AI doesn’t have use cases, just that the amount of capital invested into an ever growing number of AI companies without a sound business plan is not sustainable, and reminiscent of other technological booms and busts.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back