I'm sure iPhone increases will come in September. They'll just shoulder the difference until then.By that explanation, iPhone prices should have gone up, but they didn't, yet. And upping ATV by over 50% seems unreasonable compared to other products.
It is what it is, right now iPhone is subsidized by the other products to keep prices and sales going.
The other surprise is that Apple Watch didn't see an increase.
For me, other than maybe maybe the watch, no upgrades planned for the next couple years at least
The Apple TV was already a hard sell for a lot of people since the competition is much cheaper. Nearly doubling the price is insane. No one will buy it. You can literally get the "top of the line" fire stick for $35 right now.