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Apple Explains Why It Raised Prices on 14 Products Today

jimbobb24 said:
Why? Apple has reduced prices many times on many products. This is just ahistorical hysteria.
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Commodity markets do see prices fall if supply and demand are imbalanced, the real question is will Apple be willing to pass down the savings right away, or wait a while and pad their profits.
 
GrumpyOldGuy52 said:
Doesn't mean they stop working. My Macintosh SE, Power Mac G3 B&W, and iPod 5.5 Gen are proof of that.
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Yeah im not saying they will stop working. But that may motivate some people to upgrade when EOL support occurs

Watch is a good test of it though especially since it’s a less vital device for most people.
 
HylianKnight said:
Did I read that correct, a $1300 price increase on the Mac Studio? Oof. To an extent, I understand the price hike. A 2TB NVME drive I purchased 2-years ago is now 3x more expensive. Same story with the ram. But 🤬. I worry that even after the market stabilizes and prices return to some sense of normalcy that Apple will maintain these higher prices. Time will tell.
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Come on, now! Apple discovered, literally as the items were sitting on shelves, that component prices had increased. Believe you me, nobody was more surprised by this than Apple. Fortunately, Apple has discovered the secret and is working around the clock on ALL NEW components! Stay tuned, Apple thinks you’re gonna love it.

But seriously, you found the flaw in Apple’s spin.
 
Wasp14 said:
I like Apple but I will never understand sucking up to a trillion dollar corporation that doesn’t care about you like this.

In an ideal world they would just make 25% profit instead of 30% but that’s not the one we live in.
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36.6% on hardware. I’ll be looking closely at the quarter after the price increases take effect.
 
So by their logic, should the price of RAM ever come back down, lol, would that mean product pricing would too? 🤣
 
SmokyT18 said:
So by their logic, should the price of RAM ever come back down, lol, would that mean product pricing would too? 🤣
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Yes, specially if these prices and the upcoming increases (because there will be more) affect sales and profits. Some people think “omg Apple greedy” when this **** is going to make a lot of people to avoid upgrading/acquiring new hardware.

But I don’t think ram and SSD prices will relax for at least 3 years from now.
 
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ErneX said:
And it’s not just ram anymore, it’s also the SSD components.

Xbox also raised prices today, their estimations are that components have increased 2.5x since late 2025 and will increase another 2.5x by late 2027.

And Micron seems to have already locked in the supply for the next 5 years:

www.theregister.com

Micron locks in historically high memory prices for five years

Big buyers agree to deals that will deliver historically enormous margins and profits
www.theregister.com www.theregister.com
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And if those new contracts are firm, it implies that prices on a lot (most?) of the hardware from most manufacturers that just got announced, won't come down for at least the next five years.
 
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Dear MacRumors. You sometimes have Apples ear. Can you please publish an article about how Apple NEEDS to make it easier for users to clear App documents and data on iOS and iPadOS?

I can’t be the only one who is now thinking: I need to hold onto my Apple stuff for a while. Apple makes this harder than it needs to be on iOS devices by not allowing users to easily free up storage.

Example: the NYtimes app was taking up almost 3gb on my phone. I needed to uninstall it and reinstall it and log back in. That was the only way to get that 3gb back. It’s a news app.

For Safari I’m using 2.5gb and I’m not even sure it is possible to clear that short of doing a fresh install of my entire phone.

This was a minor annoyance before. Now it is becoming maybe intentionally malicious.

I don’t blame Apple for the current price increases. The ram shortages are real and extreme and way beyond the usual fluctuations in component pricing.

But if Apple does not make it easier for their loyal customers to keep existing hardware functional and supported THAT is on them.
 
MacUserFella said:
Isn’t it obvious? RAM Prices!
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Apple makes its own processors and many of them include RAM on the chip. The main and major examples are the M series (M1 thru M5). So, please tell me, what vendors are increasing Apple's costs for "memory chips?" These processors are used in Macs and iPads yet these products were included in the list of *major* price increases.
 
dukebound85 said:
just add this to increased prices for:
- home and car insurance
- property taxes
- gas prices
- groceries
- utilities
- reduced hours for community services (where I live)

and no pay increases from my work

Fun times.
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You are the lucky ones that still have a job.
 
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digitdr1 said:
Apple makes its own processors and many of them include RAM on the chip. The main and major examples are the M series (M1 thru M5). So, please tell me, what vendors are increasing Apple's costs for "memory chips?" These processors are used in Macs and iPads yet these products were included in the list of *major* price increases.
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The RAM is NOT "on the chip". The RAM is packaged WITH the chip. Think of a M5 CPU with RAM chips placed right next to the M5, and all part of a single, larger "package". I doubt 128GB of RAM would fit in the die size of the M5 CPU if it were part of the CPU.
 
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I can't wait to read Apple's press release when they announce their financials after the first full quarter with these price increases and it turns out they earned record profits.

-kp
 
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johnsawyercjs said:
Not a lot of people will buy the iPhone Ultra, but supply chain leaks put the number of foldable displays for it that Apple has contracted with Samsung to make, at around three million, so that's about how many of the first model Apple is estimating it will sell worldwide. My guess is that they'll hit that target, even with the price increase that will be charged for it over whatever Apple was originally hoping to sell it for.

Since nobody is forcing anyone to buy the Ultra, Apple customers will just buy the models that cost less than the Ultra will, which is all of them except the Ultra.
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500.000 of those units will be bought and returned by influencers.
 
All this extra money and wasted natural resources so people can create useless AI slop…

I don’t want to hear anyone ever talk about “saving the planet” with the amount of resources that have been burned in recent years and coming years to make this happen. It makes the last 2 decades of “green energy” rhetoric beyond laughable. Quite pathetic actually.
 
digitdr1 said:
Apple makes its own processors and many of them include RAM on the chip. The main and major examples are the M series (M1 thru M5). So, please tell me, what vendors are increasing Apple's costs for "memory chips?" These processors are used in Macs and iPads yet these products were included in the list of *major* price increases.
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Apple does not make their own processors. They design their own processors and pay TSMC (and soon Intel as well) to manufacture them.

The RAM is provided by other vendors and packaged with the SoC.

Apple does not have factories, they hire partners to manufacture everything they design for them.
 
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This is just normal market behavior; price auctions higher until sellers become more aggressive than buyers. Then an "excess" is formed. Then prices goes down until buyers become more aggressive than sellers.
 
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