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Apple Explains Why It Raised Prices on 14 Products Today
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Long story short: we had to pay $30 extra, so we now have to charge you $200 extra
963852741
Suspended
When I was in my twenties I was the same, but now I just pray I don't have to reinstall something. 🤣
The “buy now pay later” scams have arrived just in time for this big mess. People with zero financial literacy will buy buy buy without realizing how much cash they’re losing.
If people went back to only/mostly using cash and physically seeing that money leave their hands, these companies would go bankrupt overnight.
staypuftforums
macrumors 6502a
Vast majority of people in developed countries are using it every single day, whether they realize it or not.
Maybe exaggeration, maybe not. Either way, your point is valid.
963852741
Suspended
And how do you feel about it when on the front end services will get more expensive and on the backend hardware, because all the stuff will go to data centres? To me this is scary **** and no one is doing anything.
and if they do come down you will give me your password and i type anything from your account
I read that the cost of memory on an iPhone 17 increased from $40 to $200. Not sure what the configuration was.
macduke
macrumors G5
At least you have a job. Many of us in tech have been laid off due to AI, and we’ve been forced into creating our own sole proprietorships in a race to the bottom of the proposal barrel as we have to compete with each other at increasingly lower prices as we are forced into using AI to beat the next guy’s proposal. This isn’t sustainable and the whole system is about to implode.
Thank God I ordered 64GB memory with my late 2023 M3 Max to future proof it. I recently did a fresh install upgrade to Tahoe and it’s running really well now, aside from the occasional Tahoe weirdness which hasn’t been as bad as I thought. My original plan was to keep it until the M8 or M9 chip generation and I think that’s possible, and I’m not gonna let my AppleCare lapse!
Anyone else feel like Apple and many other tech companies are about to slam into this pricing wall hard? My worry is that they stop upgrading our operating systems out of necessity to get us to upgrade. And with the way that frontier AI models can now find vulnerabilities so easily, it’s going to be a really bad time for those of us on legacy hardware trying to make ends meet.
I’m currently also working on a robotics startup (not AI, not displacing jobs) with some other guys that I really need to get off the ground ASAP. We’ve got investors lined up but they want to see the prototype and I’m about out of runway to keep working on this. I hate this AI bubble! POP ALREADY DAMN YOU!!
staypuftforums
macrumors 6502a
I feel great about it, honestly. I hate price hikes as much as anyone, but I believe these will be temporary, as companies race to achieve dominance in the AI space.
The long-term positives are going to vastly outweigh any negatives. This is the most exciting technological advancement in my lifetime.
"Memory chip supplier Micron expects the shortage to last through 2027, so elevated prices could be the norm for another year and a half or longer."
Do we really think that once a company starts charging X amount of dollars for something that all of a sudden they’ll go back to charging the previous prices? We saw the same thing when COVID hit. "Prices are high because of supply chain issues." But did they ever really come down? Mark my words, this is the new norm.
Do we really think that once a company starts charging X amount of dollars for something that all of a sudden they’ll go back to charging the previous prices? We saw the same thing when COVID hit. "Prices are high because of supply chain issues." But did they ever really come down? Mark my words, this is the new norm.
I would disagree, I know plenty of people inc me, who will get a folding phone Day 1.
actcyclist
macrumors 6502
As just an average person, all I see about AI is bad news. I’m starting to avoid it and choosing products and services without it until it’s proven to be actually useful.
I can’t help but recall that there have been snide comments all over these forums for over a year criticizing Apple for trailing behind on AI.
The costs of profligate spending by hyperscalers to provide that AI are putting the hardware to run it out of reach. Maybe Apple knew something about the market that consumers and financial analysts were ignoring.
The costs of profligate spending by hyperscalers to provide that AI are putting the hardware to run it out of reach. Maybe Apple knew something about the market that consumers and financial analysts were ignoring.
Ummm… The market cap is essentially irrelevant in this discussion.
_Refurbished_
macrumors 68020
This is a turning point for me.
This is a clear, transparent reason why a company is doing something negative towards the consumer. When prices for components drop, it is now expected that prices will return to normal. IF this does not occur… I will voice my opinion with my wallet.
This is a clear, transparent reason why a company is doing something negative towards the consumer. When prices for components drop, it is now expected that prices will return to normal. IF this does not occur… I will voice my opinion with my wallet.
…. but don’t forget we live in the land of the free and our economy is doing fabulous… just not for most of us 🙃🙃
😢😢
TailsToo
macrumors regular
I feel very mixed on the whole thing.
In 2022, I bought a MacBook Air with 16 GB of RAM and a one terabyte hard drive for $1899.
In May, I got a MacBook Air M5 with 24 GB of RAM and a 1 TB hard drive for $1299.
With the inflated prices, that configuration now lists for $1799 on Apple’s site. Even if it was the same price, with inflation where it has been the last several years, it’s still not bad.
That said, Apple has record profits, so it’s hard to not fault them for raising prices when they could dip into their margins to keep pricing flat. But they are a business, and Wall Street demands that you continue to increase your profits every year or watch your stock tank.
In 2022, I bought a MacBook Air with 16 GB of RAM and a one terabyte hard drive for $1899.
In May, I got a MacBook Air M5 with 24 GB of RAM and a 1 TB hard drive for $1299.
With the inflated prices, that configuration now lists for $1799 on Apple’s site. Even if it was the same price, with inflation where it has been the last several years, it’s still not bad.
That said, Apple has record profits, so it’s hard to not fault them for raising prices when they could dip into their margins to keep pricing flat. But they are a business, and Wall Street demands that you continue to increase your profits every year or watch your stock tank.
iMac The Knife
macrumors 68000
The point is that what you've said about the RAM issues going on for years is incorrect, though.
johnsawyercjs
macrumors 68000
Not a lot of people will buy the iPhone Ultra, but supply chain leaks put the number of foldable displays for it that Apple has contracted with Samsung to make, at around three million, so that's about how many of the first model Apple is estimating it will sell worldwide. My guess is that they'll hit that target, even with the price increase that will be charged for it over whatever Apple was originally hoping to sell it for.
Since nobody is forcing anyone to buy the Ultra, Apple customers will just buy the models that cost less than the Ultra will, which is all of them except the Ultra.
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