Yea because they really need to loose the guy that was responsible for brining Apple back from the brink, the same guy that desinged the first iMac, iPhone, iPad, Apple Watch and probably just about every other Apple first product
Why not take the guy that’s making Apple profit and growing the business with him, because that makes sense
Just out of curiosity. What was the last new device design that they came out with?
Because in the last 5ish years, just about everything released is identical to the one before it with a single difference. "thinner".
the 2016-Current Mac lineups haven't changed design in any fundamental way. they have all just been either internal upgrades or "thinner".
the iMac hasn't fundamentally changed design since 2009, just "thinner".
the Mac Pro new design turned into a dud. The Mac Mini hasn't been redesigned since 2010. Just thinner with the removal of the dvd drive.
the Apple Watch, is basically a scaled down iPhone 1st gen in design language. just. Smaller.
The only product in Apple's lineup that seems to have any hands on design in the last 5 years is the iPhone. Everything else is just "Thinner" at all costs.
So yeah, I give Ive a lot of credit for the initiator of most of the designs we see today. However, from a design standpoint, there's been little in the way of real innovation from Ive in the last 5 years. Either he's become disinterested, or he's got such a high opinion of himself that he thinks his own designs don't need to be better, just thinner. Either way, If he can't actually come up with designed products that don't have fundamental flaws due to "thinner", than maybe its time he retires, enjoys the life he's earned and move over for someone who can bring fresh ideas, Cause it seems like Johnny is out of them.
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I personally wish they would stick to 2 notebook lines.. The pro line can be thick (I'm talking 2008 "thick") and have good hardware, and the Air line can be thin thin thin.. This constant move towards thinness on the MBP is pointless.
Unfortunately, Apple no longer has a true "pro" computer compared to what we expected in the past. All of Apple's current computers would fall into the "Ultrabook" category.
There's just "Slow and super thin", "medium and medium thin", and "OK and normal thin"... apple has LONG moved away from the idea that a "pro" machine should put more emphasis on function than form.
edit: man i'm in a foul mood this morning lol. I don't mean to imply in tis that these are failures of products due to lack of innovation in design language and the priorities that they chose. Just that they seem to be chasing the Dragon here where they are desiring ever increasing thinness as a differentiator of their products, and willing to keep sacrificing other areas of functionality and quality to achieve it. When they could probably slow down thinning out the computer lineup and get back to what we loved about Apple computers for all these years.