I said it my post you're replying to.
From ignorant people in self-imposed denial who refuse to even look at what the competition is offering because they just "know" apple phones are so wonderful. They're the ones spending all their time attacking the people who do look at what tech exists and asking why Apple doesn't offer it.
So you would rather believe that there are hundreds of millions of iPhone users in "self-denial" rather than accept the simple fact that Apple does make great products that people like and are willing to pay a premium for.
These critics are so obsessed with what Apple doesn't have that they completely overlook what Apple does do right. An integrated ecosystem. Timely software updates. AppleCare. Great hardware / software package. Secure enclave with A-series processor. For many people, all this matter just as much, if not more than the latest gimmick to show up on an Android smartphone.
And they call me the sheep.
But you know what? Apple's model is not sustainable as more and more people wake up and see the emperor has no clothes. It's how Sculley almost wiped them out after 4 years of insane profits. It's how Blackberry and Nokia crashed and burned after years of dominance. It's how polaroid died after owning their marked for decades. It's how Xerox failed to be anything but a footnote on the computer industry. Timmy's Apple is going to be another case study that economics professors around the world are going to love for decades.
Apple's model is the same as it always was - make a great product which offers a great user experience. And so long as Apple continues to do that, there is no shortage of people willing to pay a premium for a great user experience.
My advice - don't be in a hurry to short your Apple stock. People bet against Apple to their own detriment.
If anything, I would argue that it is Google's business model that is even more unsustainable. Getting the bulk of your revenue by providing a service nobody wants (ads) and which people are actively seeking to circumvent (ad-blockers)?
The entire point of the very post you're replying to, the problem is Apple is doing nothing but squeezing margins. That is not a good thing for Apple fans.
You say "squeezing margins", I say being willing to pay for a great user experience.
My Apple products have cost more upfront, but they have more than paid for themselves in the form of greater productivity and fewer problems.
Android wear is a wash. Nothing beats the W1 chip in the Airpods when it comes to ease of connectivity. The writing experience of the Apple Pencil is second to none.
Let me know when another competitor succeeds in crafting an ecosystem that's as tight-knit and as integrated as what Apple is currently offering.
Don't just look at the sticker price and paper specs of a product in a vacuum, while overlooking how they work. Not everything that matters can be counted, just as not everything can be counted necessarily matters. That is the exact same mistake countless analysts made many years ago, to their own chagrin.
Except that history shows that has not been true a single time since the invention of money. And Steve Jobs said the exact opposite as well.
Because Steve Jobs has a 100% track record when it comes to this sort of thing, right?
Right, so the 6s is theoretically faster as a processor (which didn't cost Apple a cent because they're just relying on their suppliers' updated fab). I don't disagree with the benchmarks, but I sure don't see a difference in usability. Not that the iPhone 6 had a problem in that respect anyway which is all the more reason it's an asinine thing to focus on. On the other hand, they're still pushing a low res LCD display with huge bezels, limited RAM and flash storage and a budget cellular model. And Siri could have been huge, but they let it stagnate into a stale joke while google and amazon are getting all the benefit.
From personal experience, Warhammer:freeblade loads noticeably faster on my iPad Pro (A9x) than on my 6S+ (A9) and even moreso than on my iPad mini (A7).
Then there's all the numerous AI-related processes which run on-device, and benefit from every last ounce of performance that can be squeezed out.
Apple designs their own processors in-house. Saying that they are simply using their suppliers' updated fabs is an insult to the many engineers who toil away at Apple making this possible.