I can't wait to collect my $5 gift card for the Apple Store while the lawyers collect tens of millions of dollars.
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Apple Facing False Advertising Lawsuit Over Apple Intelligence Delay
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I think Apple is going to settle early and partially refund the iPhone 16 buyers.
The quality of Apple ads has been on a downward trend for a while. I can’t remember the last decent one.
Tim Apple’s days are numbered. Classic board of directors move - blame the top guy, replace with another.
What a headache. Even a legal team forged in gold might be in for a tough battle this time. But hey, no worries—Apple's lawyers just need to glance at the arguments made by those folks on MR who opposed all the criticism: “Apple never promised any specific features,” “It’s just a delay,” “Apple already issued a formal statement explaining everything.” If they just repeat those lines in court, the judge will surely curl up like a quiet kitten.
Every iphone 16 customers will end up getting $1.97 each.
When Apple started with inclusivity, things started going wrong. Hire the people according to their talents. That’s enough. To be true, I do get irritated by Apple’s ads in recent years. They are not natural at all.
I mean... The current Siri is... ... ... whatever.
But as for Apple Intelligence? This is one of those situations where I'm happy that we don't have it.
I can't say that I want Apple Intelligence changing the way that I write in a Pages document. I'd rather think for myself.
I'm especially terrified for young people in high school and below, especially in schools where iPads are handed out like candy, and without many or any restrictions. The students are already cheating with ChatGPT and other similar AIs.
If Apple Intelligence is released, the students might as well have an AI doing their assignments for them—built into the device itself.
Maybe there will be a way to toggle Apple Intelligence on or off, and that it could be controlled by a parent device out there, somewhere. I don't really trust tech coordinators to know what they're doing, when it comes to that.
But as for Apple Intelligence? This is one of those situations where I'm happy that we don't have it.
I can't say that I want Apple Intelligence changing the way that I write in a Pages document. I'd rather think for myself.
I'm especially terrified for young people in high school and below, especially in schools where iPads are handed out like candy, and without many or any restrictions. The students are already cheating with ChatGPT and other similar AIs.
If Apple Intelligence is released, the students might as well have an AI doing their assignments for them—built into the device itself.
Maybe there will be a way to toggle Apple Intelligence on or off, and that it could be controlled by a parent device out there, somewhere. I don't really trust tech coordinators to know what they're doing, when it comes to that.
Opportunistic money grab is what Apple intended by selling iPhones based on an unexistent feature.
Oh, wow – it's been a while since we've had a good tech "gate."
Perhaps there's been a rise in gatekeepers.
I’m not American so I don’t have much experience in knowing if these sorts of lawsuits tend to succeed - but this one surely should do.
From wwdc 2024 the advanced features of apple intelligence were promoted to appear as part of iOS 18.
Apple could kick the can down the road and say iOS 18 has 4-5 months yet, but it’s obvious that these features are not going to appear anytime soon.
Then the launch of the iPhones 16, mentioned Apple intelligence as a big part of why you should upgrade and were very much promoted as a feature of these phones.
Apple kept on doubling down on this with ads throughout the last 6 months, including the campaign that’s been pulled recently.
So I can’t see that Apple has a leg to stand on. If it tries to fight it it’s just continuing to dig its own hole.
From wwdc 2024 the advanced features of apple intelligence were promoted to appear as part of iOS 18.
Apple could kick the can down the road and say iOS 18 has 4-5 months yet, but it’s obvious that these features are not going to appear anytime soon.
Then the launch of the iPhones 16, mentioned Apple intelligence as a big part of why you should upgrade and were very much promoted as a feature of these phones.
Apple kept on doubling down on this with ads throughout the last 6 months, including the campaign that’s been pulled recently.
So I can’t see that Apple has a leg to stand on. If it tries to fight it it’s just continuing to dig its own hole.
I also think they were cheap again, and moving executives to Siri team in 2025 to be ready for 2027 is pointless.
The huge impact was already visible in 2022! At this point, all executives should have stopped their work, and make emergency meetings until they could counteract this threat.
Which at the moment is:
Notifications that get their summaries wrong often and/or just aren’t that helpful. But I don’t mind it.
Ditto with mail.
Image playground, which as gruber rightly skewered them for, seems like a developer example project.
The proofing tools are actually ok. But not really something that ‘only Apple could do’ unless you value the running on device aspect (which I do), but they’re not a ‘wow’ moment as every genai chat bot can do this.
New Siri design which gives the impression that Siri has been upgraded when it hasn’t.
Reduce interruptions which is kinda ok.
And genmoji. Ok.
And I think that’s it?
Pretty underwhelming.
Not to mention that you don't need the power of space rocket in your pants to do any of this stuff. It's all fluff. Nothing warrants an iPhone 16 Extreme Ultra Max for any of this.
Something is really misfiring at Apple now and has been for a few years.