Apple Facing False Advertising Lawsuit Over Apple Intelligence Delay

[Rogifan]

I didn't know you can sue a company for delays or stripping out features.

Stupid of Apple to put a feature that wasn’t anywhere close to shipping in an ad that ran during NFL football games. Who the heck approved that?

 

[ronno]

Bet this gets thrown out eventually just like the dark background hiding notch being false advertising got thrown out.
Either that or people get their $10 and 2035, years after the features have launched.

I don’t think it will get thrown out, but even if it does, it’s a big blackeye for the company and hopefully we will help them see the light.

 

[mikeschr]

All Apple needs to do is to point out that almost no actual users care about any of the AI features.

 

[TigerNike23]

Congratulations Tim Apple for letting your marketing team get ahead of your software and engineering teams.

I guess if I am a car company and have billions to spend, I could claim I’ll make a flying car in a future software update. What? That’s illegal?

Apple 100% deserves this lawsuit.

 

[dampfnudel]

But what about the one where they crushed all the instruments and replace them with a computer?

That was on a whole different cringe level. Apple’s arrogance sometimes shows up unintentionally in their commercials. Apple needs to think more about the potential negative implications any of their commercials may cause before they first air. It was painfully obvious to many of us from the start that the destruction of instruments in such a brutal way was uncalled for. For many people around the world music instruments represent their chosen career, a way of life that Apple should’ve stayed clear of. Instead they decided to antagonize these people and anyone else who appreciates music and the instruments that make it possible.

 

[Minato1990]

Give the iPhone with the real Apple Intelligence for free Tim U scammer!

 

[baconcat_8964]

I always wonder if we did not wait long enough for that promise, but now it's time to ask for it.

 

[magicschoolbus]

iPhone 16 Pro users got the shaft. there are no new features on this phone. It’s a complete utter failure.

 

[robfoll]

More absolute bollocks from greedy lawyers. Quite a lot of AI works on phone and Mac. I find email and message summaries very useful. Writing Tools let me cancel my Grammarly subscription. Image Playground is marginal but I have made some great greetings cards. The rest will come over time.

 

[Ethosik]

And people think Apple is competent enough to adhere to all those EU rules when they can’t even get stuff to work in a closed system.

 

[Ghengis LeMond]

This debacle will ultimately harm consumer confidence in Apple, something they don't typically have to worry about. It seems like they will need to do something much more drastic than paying out a class action suit to restore it. Something like allowing returns of devices or free upgrades to the next model. I wouldn't be surprised if Apple did either one of these things. They aren't scared of paying out millions, that's chump change to them. However, they are very afraid of how the public perceives them.

The first thing Apple should do to stop the bleeding is come out honestly and say they made a mistake. And WWDC is too far away - find a venue to do it sooner and expand it at WWDC. Simplicity, design and honesty are central to the Apple brand vs. what they’ve always portrayed as the evil machinations of MSFT and the rest of big tech. Act like it - admit fault, say how this is not your identity as a company, say how you’re going to fix it and move on with transparency and no more f ups. This daily financial and press coverage is growing, not going away. And, shuffling the chairs is not going to make it so.

 

[xmarcuswildx]

Sadly, to join the suit you’ll have to return your iPhone 16 to get your $9 check as payment.

Gladly. Give me a refund… I’d rather have a regular 16 and an iPad mini at this point.

 

[Dark_Omen]

Gladly. Give me a refund… I’d rather have a regular 16 and an iPad mini at this point.

I'll take the refund and buy a Galaxy S25 plus instead.

 

[Naraxus]

This is going to get laughed out of court as it should be. Ambulience chasers doing what they do best.....

 

[psxp]

My phone upgrade is coming up and the current apple devices dont seem to be that much different then a few years ago..

 

[btrach144]

As they should! They were running ads about it! That's an insane level of cockiness and misleading to run ads and then fumble the launch of the biggest feature. Apple owes anyone who bought an iPhone 16 a refund of some sorts.

 

[dandyryan]

good. all this "AI" bait marketing needs to END. let apple be the scapegoat in court. $400 credit back or option for refund for everyone who bought an "apple intelligence" device from 2024-2025 please.

 

[xander49x]

people will complain no matter what Apple does, I knew that it was a possibility that AI would take longer than expected so I did not upgrade my devices so the onus is on everyone who upgraded.

 

[etichi]

I wonder if they will do their lame Covid presentations or actually grow a pair and face the crowd. *******. I mean aren’t they “officers” of the company. More like weasels.

 

[Mrjoedot]

someone clearly screwed up at Apple. There were time even during Cook, that it was impressive.
Supposedly, this will be a good lesson for Apple

 

[John_Blackthorne]

Because of course. I am so embarrassed by my colleagues who practice law. Vultures.

 

[John_Blackthorne]

Siri has been abysmal since day one. Oddly, it seems to keep getting worse.

This is not even hyperbole. It's getting worse--markedly worse.

Something is very wrong with Siri, and it is beyond whatever Apple Intelligence feature set miss just happened.

 

[sleeptodream]

“unprecedented excitement”

Man I hate lawyers (edit: greedy ones)

 

[DeepIn2U]

Regardless of all the consumer “pros” claiming don’t buy products based on future promises…there’s still things you can’t say or do as a company beta tag or not. Apple might actually have to answer for this one.

Man this took LONG enough to get started!

And all those deleted videos still have archival records. Nothing is hidden on the internet!

 

[etichi]

I think a lot of people are onto something here. It was their arrogant marketing team. Lol.