Apple Facing False Advertising Lawsuit Over Apple Intelligence Delay

[haemolysis]

I don’t understand people who poopoo stuff like this. Misleading advertising is a form of fraud. Even if it just amounts to something small like no Siri, it should be taken seriously. People are paying thousands of dollars for these devices. They don’t expect to be misled.

Not only that, it’s also very minimal red tape and extremely easy for corporations not to break the rules. They don’t have to do anything unreasonable. It can be summed up in a simple line: do not advertise what you can not deliver. Simple.

 

[bousozoku]

They should have kept it a secret and surprised us if it actually worked.

 

[JohnRckr]

It’s crazy how many fanboys and trying to defend this here in comments.

 

[Johnny907]

Seriously, people need to fired over this.

 

[wanha]

The first class action lawsuit against apple I can get behind! I cant believe I am cheering for the lawyers. 🤷🏼‍♂️

um there's lawyers on both sides

 

[wanha]

Hopefully if Apple loses the lawsuit, us Canadians will be compensated too

only if you agree to be annexed by the Covfefe Commonwealth

 

[ApplesAreSweet&Sour]

people will complain no matter what Apple does, I knew that it was a possibility that AI would take longer than expected so I did not upgrade my devices so the onus is on everyone who upgraded.

The perpetual “it’s not Apple’s fault that you should know better” mantra I see in here about everything Apple says or does is illogical:

In its advertising, Apple has very blatantly presented Apple Intelligence with very specific features that just aren’t available, or are available and do not work.

It’s up to Apple to either advertise its products with more conservative promises, or to not advertise products it can’t deliver.

It’s not up to the consumer to assess whether Apple can be trusted or not.

If sellers can sell you a racing horse but deliver a pony without facing any legal consequences then capitalism falls apart.

Like, who would ever buy anything if we have to be this vigilant at every purchase? We’d never have anything but recessions and economic stagnation.

 

[crisneat]

The ads are just as deceptive as the actress’s name

 

[TechRunner]

Apple Intelligence didn't factor at all in my decision to purchase a 16PM.

 

[Tuskerbe]

Good. I purchased a 16PM based on the lies.

 

[guci0]

I would add the lack of Polish Siri. // Skończyło się babci sranie.

 

[Qubelek]

sorry, but who earns money when they win that case against Apple? The Apple users of course? yeah... it's just ripping off money from the rich. Scam lawsuit.

 

[Ael_MR]

Seriously, people need to fired over this.

Is anyone at Apple even aware that the most basic of requests are broken?

 

[patent10021]

The advertising lawsuit should be over that same Apple Intelligence photo they've been using. Looks like some AI generated humanoid.

 

[TonyC28]

Are there any Apple Intelligence features currently available that only work on the 16 series iPhones?

 

[randomthoughts]

I was saying this for the last couple of months. If personalized context and the new Siri is not available before iPhone 17, then there definitely should be a class action.

iPhone 16 had a heavy push on Apple Intelligence, it was core to the product promotion. I would have never upgraded and would have waited another year had I known that the new Siri wouldn’t be released as planned.

Visual Intelligence was also supposed to be an iPhone 16 exclusive feature and after a point upgrade of iOS 18, it was brought to iPhone 15 Pro. Another reason why a lot of people upgraded, but apparently didn’t need to.

 

[klrobinson999]

Apple has been accused of false advertising and unfair competition for delaying the Siri Apple Intelligence features that it promoted when launching iOS 18 and the iPhone 16 models, reports Axios.

The suit targets Apple ads that showed off Siri features that were unavailable, and claims that Apple cultivated "a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," while also driving "unprecedented excitement" that convinced millions consumers to upgrade their devices when the upgrades were not necessary.

After confirming that the Siri features would be delayed until the coming year, Apple removed the ads, but that was after they had been running for several months. Apple is accused of advertising functionality that did not exist, and continuing to promote the Siri capabilities well after the company was aware that they would not be available on time.

The lawsuit was filed in a San Jose, California court and the plaintiffs are seeking class action status along with damages for customers who purchased an Apple device that supports Apple Intelligence.

Article Link: Apple Facing False Advertising Lawsuit Over Apple Intelligence Delay

The lesson for Apple to learn: never over-promise and under-deliver. It's going to cost them. Those TV ads alone may have enticed people to buy an iPhone only to find out the technology didn't function yet.

 

[BornAgainMac]

Well, on the bright side, we finally got 16 GB MacBook Airs at the base price. That was Apple being intelligent.

 

[smaffei]

Not that Apple isn’t wrong here, but as a practical matter, you should never buy anything based on promises of unreleased future features. Buy everything for what it does on the day you hand over your money.

But, the ads show the feature as existing and working. That's intentional deception. That's why Apple is rightfully being sued.

Frankly, I don't think you should be allowed to advertise any software feature as "available" that is not in a least Beta status.

 

[ddhhddhh2]

What’s interesting is that now that it’s actually made the news and a lawsuit has been filed, those people who were loudly insisting “it’s just a delay” and aggressively dismissing any serious criticism—well, look how quiet they’ve gotten. All they can say now is how meaningless it all is, or how anyone can file a lawsuit. And honestly, it all sounds so weak and hollow now, doesn’t it?

 

[smaffei]

I've been an Apple Developer since 1988 (Mac II all the way through iPhone 16 Pro Max). But, I'm not a koolaid drinker.

Apple advertised a feature (contextual / conversational Siri) as being fully functional to sell a product (iPhone 16 line). The feature was nowhere near what Apple advertised indicating the demonstrated usage in the commercial was probably faked. If the lawyers can prove that, Apple will be in some really deep trouble and should be forced to pay damages as a penalty for outright deception.

Don't let your devotion to a company taint your perception of what is morally right or wrong.

 

[FlyingDutch]

NEVER over promise… a lesson Apple hopefully will learn the hard way

 

[FlyingDutch]

It won’t go anywhere. The phones did ship with Apple Intelligence and clearly claimed those other features were coming later — which they still have been publicly said to be. That’s all the judge will need to hear.

As of today we European don’t have any form of Apple intelligence implemented on our iPhone. Months and months after launch. So you definitely are wrong.

I've been an Apple Developer since 1988 (Mac II all the way through iPhone 16 Pro Max). But, I'm not a koolaid drinker.

Apple advertised a feature (contextual / conversational Siri) as being fully functional to sell a product (iPhone 16 line). The feature was nowhere near what Apple advertised implying the demonstrated usage in the commercial was probably faked. If the lawyers can prove that, Apple will be in some really deep trouble and should be forced to pay damages as a penalty for outright deception.

Don't let your devotion to a company taint your perception of what is morally right or wrong.

Apple user since 1988 here, and I won’t forgive Apple over this. I really don’t care much about Ai, but a deceptive ads campaign is something I don’t like

 

[FlyingDutch]

I made an account to tell you that I will definitely ask for a refund if given the chance. My partner and I purchased the new iPhone because of the intelligence features.

Very poor choice in any case, on your part
AI was advertised as Beta.

 

[BarrettF77]

The story makes me so happy after buying six of these iPhone 16’s this last year and saying what a failure this year’s lunch was.

I really hope the damages are high and they get stuck to Apple

They need a large slice of humble pie and a new CEO