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Don't worry folks, Tim is innovating corporate speak and good feelings.

Anyone who is worried because some random magazine made a list is probably the sort of person who spends a lot of time calling Apple’s CEO by his first name. On this board it’s always “Jobs” and “Tim.” Interesting.
 
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I'm not surprised apple that far down. However, when they say "NBA", do they mean the Basketball league?
 
So... what do we want to see Apple doing that can push it back to number one? Is it that "innovation" is getting harder to achieve, or have they just lost their touch? We've said that we don't want touch screens, as far as we know Apple haven't bothered with looking at bendable phones, the Mac range has been stagnating for longer than anyone here would have liked... but what should they wow us with next? All the fuss in re-assuring us that the new Mac Pro is coming and that it's going to be 'something else'... will it? I desperately hope so.
It doesn't have to be touch screen. I personally don't like touchscreen on laptops. All windows laptops have it. My work laptop has it and I have never used it. Plus Mac laptops are mainly used by hard core developers who would rather use keyboard and mouse than touchscreen. For light users iPad works fine.
Historically, apple apple has been innovative in the sense that they have always taken the existing technologies and connected the dots in such a transforming way that, the new product is like a dream come true. Apple has huge workforce. But like they always say a culture of the company is derived by the upper management. And look at apples upper management. I don't think there is another there who has a transformational thinking mind. And that reflects in the product pipeline. Everything is just an incremental change that does not make your life any better. What improvement animoji or touchbar bring to your daily life that we need to rush to buy the devices?
On top of that, product reliability has gone down the hill. From battery to keyboard.. things have been disaster. I mean keyboard?? A basic component of a laptop. Heck, a 15$ keyboard lasts forever. The cheap Windows laptop.keyboards last for 10 years. And MacBook keyboards die within a year and so.
I think Tim Cook has no eye for good products. Everybody is just running over him and all he is doing is looking at the money. If you can bring in profit, you can do anything you want to modify that product. He cares **** about it.
If Apple wants to be back on position one, they need to start making reliable.product. Then find people who can transform product design. Otherwise, apple will die a slow death.
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What’s really funny is that these people didn’t bother to take a look at the list. None of their favorite Apple killers are even on the list. Google, Amazon, Microsoft, Samsung, Huawei, Xiaomi, Tesla, NONE of them are on the list. Now that’s funny!
I like this argument. Let's point fingers at others to hide our weakness.
 
If Apple wants to be back on position one,

Yes. I am sure it keeps the board of directors up all night that on some random list using unquantifiable criteria, by some random magazine, they have fallen down. Right now there is a rapid response team preparing to overhaul the company with the sole goal of improving their position on this particular list.
 
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This is all just a bunch of poppy-cock to me because the A12 is an amazing piece of silicon. Thats innovative af in my opinion, forget all the consumer bells and whistles because these rankings are a beauty pageant in my eyes.
And what can you do with it besides playing YouTube video and taking pictures?
 
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Here are the companies that are innovating their assess off: Google, Microsoft, Amazon, Tesla, AMD. Since Jobs' death in 2011, Apple has been coasting on innovations made under his tenure. The only new product category launched under Tim Cook was Apple Watch. That's it. The Mac has seen unprecedented stagnation under Cook's watch, to the point where one wonders if Cook has a secret loathing for the product line. Some of us don't live on mobile devices. Some of us want kickass desktop computers and laptops. Some of us don't live on Instagram and spend all day long liking other peoples' posts and sling emojis.

Some of us are grown ups here and want Apple to grow up, too.
 
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Yes. I am sure it keeps the board of directors up all night that on some random list using unquantifiable criteria, by some random magazine, they have fallen down. Right now there is a rapid response team preparing to overhaul the company with the sole goal of improving their position on this particular list.
Unless you have been under a rock for past couple of weeks, you have not been reading the news about Apple. According to wall street journal, management shake up is happening. You already saw Angela was shown the door. And she was the most high profile hiring by Apple. So yeah, BOD is definitely loosing sleep over it
 
Unless you have been under a rock for past couple of weeks, you have not been reading the news about Apple. According to wall street journal, management shake up is happening. You already saw Angela was shown the door. And she was the most high profile hiring by Apple. So yeah, BOD is definitely loosing sleep over it

“Loosing?”

No, the articles on the “shake up” were about a shifting focus to services, which everyone knows was long in the works (Cook said as much a year ago on the conference call), and has absolutely nothing to do with this article. Nobody at apple gives a rat’s ass about Fast Company.
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Here are the companies that are innovating their assess off: Google, Microsoft, Amazon, Tesla, AMD. Since Jobs' death in 2011, Apple has been coasting on innovations made under his tenure. The only new product category launched under Tim Cook was Apple Watch. That's it. The Mac has seen unprecedented stagnation under Cook's watch, to the point where one wonders if Cook has a secret loathing for the product line. Some of us don't live on mobile devices. Some of us want kickass desktop computers and laptops. Some of us don't live on Instagram and spend all day long liking other peoples' posts and sling emojis.

Some of us are grown ups here and want Apple to grow up, too.

AMD? LOL. I worked there 10 years. They are iterating (better than Intel lately) but not innovating.
 
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Were Apple first in any of these lists, I couldn’t give two hoots. The only people who care about appearance of innovation are shallow, insecure customers and greedy investors, and I’m neither. What I want from companies products I use is good reliable design and good support. Apparent appearance of this overused term is way down the list of values I hold dear. Value for money is an order of magnitude more important to me, and in that I wouldn’t rate Apple number 1. True innovation is giving a crap about your customers more than profit. A fat folding phone has nothing to do with that.

I totally agree about the list placement; who cares?! That said, I don't totally agree with the comment about the Fold. With that phone they are trying to address issues which are at the heart of many threads here. There are plenty of people complaining about the size of phones nowadays. Not to mention how many devices people buy to have different options. Having a more compact design that can expand into a larger size for different purposes is a good idea. Granted it doesn't really look like this first iteration is compact enough to cater to people looking for a small phone when folded, but it is trying to have several device types in one.

This is only the first iteration, so it may not be perfect but it's the best they can do today. I think this is an innovation that is true to what customers want, it's just in its infancy so it will take time to develop properly, which is why it may not solve all the issues.

Is there a point to releasing a device like this now just to be the first? Does Samsung actually think it's practical and well-designed? Could and will Apple design it better? There are many questions that we may never have the answers to, but it is an attempt at addressing customer issues while being innovative, so I'll give them credit for that.
 
And yet the dead Mac Pro has mattered not one whit to Apple or the universe at large. It’s sad that a lot of folks have had to switch to windows boxes to do things pros need to do, but it hasn’t destroyed the company, and hasn’t made a dent in their earnings or affected the overall industry in any meaningful way.

Oh I completely agree. But it speaks to the values of the company that they abandoned their core user base who kept them alive in the name of quick profits.
 
Seems like apple has become too big and too slow. They can put out amazing products, but not at the pace they use to. I also believe that sticking to a yearly cadence of release has compromised quality and innovation. Apple needs to focus on making the best product they can make and if it takes 18 months instead of 12, so be it. Having such a short development cycle for a product as complicated as a phone means they have less time to prototype new features and can't push the design envelop as much in order for the whole production chain to succeed. Simple as that.
 
Oh how fast they fall … managing a workforce with a unified focus/goal to get to "the top" is a lot easier than maintaining the top position.
 
Apparently this chair from Target beat Apple's A12...

11-MIC-target-FA0319TARG001_g0moxs.jpg



LMAO.
 
Samsung Fold makes to many compromises just to tick a checkbox of "we did it first" it's neither a good phone nor a good tablet. HomePod is hardly a failure from a technical standpoint and I would not trade it to anything else. I have two of them.

When did you use the Fold?
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Agree. For many (here, anyway) it means simply choosing to add a feature. Without understanding the underlying development process.

And for others, Apple is the only company that can innovate or produce a worthwhile product.
 
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With the bulk of the product lineup hovering between 400 and nearly 1900 days since their last upgrade I'm not overly surprised that their innovation ranking dipped a little in the past year.
 
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I think many people just don't like the hypocrisy and contradictory nature of many Apple "fans". When Apple innovates (iPhone) they point out how "innovative" Apple is yet when Apple enters an established market (streaming service) all we hear from Apple fans is "Apple waits and does it right"; in other words copying something NOT innovating.

It seems Apple fans want "innovation" AND the ability to copy (but call it "doing it right").

In other words have their cake and eat it.
Cell phones were already an established market, yet you claim the iPhone was innovation. Which is it? Is it possible for Apple to innovate in an established market or not?
 
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