It's appreciating Apple for giving us what no one else in tech can, wants to, or even cares about giving us. It all comes down to a steady stream of great products, year after year. It also comes down to a company that actually takes its mission statement and stated goals seriously. That's rather refreshing.
It's why Apple commands legions of fans. Apple happened to earn them.
Does Apple care about a flash for your camera? or a Phone that can walk and chew gum at the same time? Others have done that and more WAY before Apple. Now the iPad, who's selling points are that it's "magical" and that it "just works". OK, hope they have the Kool-Aid in other flavors than fruit punch for you.