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Apparently few people commenting on this actually read the part where it says Drake isn't just partnering with Apple. There are a lot of well known entertainment industry execs and companies that want to work with him, including Netflix. Try clicking on the Hollywood Reporter link and reading that article as well.
 
You are witnessing the end of an error.

Most people don’t want to see anything by Drake or others from his muddy pond. Media people are clinging to a lame and dying paradigm. Wipe the slate completely, restart the culture from a fresh and populist point, or you will merely get a clique, cult, or crash rating.
 
Came here for the Drake (rap) hate. Was not disappointed. Say what you want, but he is one of the most influential artists of this decade, and Apple is smart to partner with his brand.
 
Has anyone worked out what he was actually on about at that Apple event way back when?

It’s like someone encrypted his sentences.
 
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Coming soon: Animoji Karaoke

PS: What’s Jimmy Iovine still doing at Apple?
 
You are witnessing the end of an error.

Most people don’t want to see anything by Drake or others from his muddy pond. Media people are clinging to a lame and dying paradigm. Wipe the slate completely, restart the culture from a fresh and populist point, or you will merely get a clique, cult, or crash rating.
Confusing comment here.

what era are you talking about?
and what is 'his muddy pond'?
 
Just gonna leave this here....

"I'll tell you the problem with the power that you're using here, it didn't require any discipline to attain it." lol The odds of Drake producing a hit tv series is so low, even if all he does is green light someone else's script, and especially if he acts in it. The only thing he could do successfully is some sort of reality show about his life. I'm a fan, I think he has great taste in music.
 
Apple is not skilled at this game, at all. Just buy Netflix and get it over with.
This is such a bad idea. Please don't promote it.

You are witnessing the end of an error.
Huh? We are witnessing the end of a mistake?o_O So giving Drake carte blanche is the right thing to do?:eek:
I'm going to assume Siri's dictation replaced era (what you meant) with error (which you made);)

Most people don’t want to see anything by Drake or others from his muddy pond. Media people are clinging to a lame and dying paradigm. Wipe the slate completely, restart the culture from a fresh and populist point, or you will merely get a clique, cult, or crash rating.
What's a muddy pond and what does the rest of this mean?
 
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That is conservative. Drake is tame compared to some musicians.

What would you consider 'safe for the brand' ?

"Safe for the brand" is creating content that fits the "brand" guideliens and is approved.

It's not about "drake" it's about apple and the Brand. brand protection and reputation is about conservatism, it's how you built a brand , with trust.

A free for all is how you kill your brand ..... if they want the do whatever they want, create a separate company for the Beats boys and their mates.
 
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