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It’s not about what they want (more profits) but their way of do it.

Why they don’t just give 10Gb for each type device. For instance: 10Gb for an iPhone (no matter if you have 27 different ones), 10Gb for an iPad, 10 for watch, Mac and appleVision…

People will surely keep their top tier subscription, but, at least someone who does not need it, will have storage for a basic iCloud copy for each device.
In fact, they could rise plans to 500gb, 1tb and 2tb.

Storage is cheaper than EVER!! And will be more and more. But Apple, is simply different
Same with their computers. Ridiculously small minimum storage amounts in 2023 and upgrades cost an arm and a leg
 
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It’s not about what they want (more profits) but their way of do it.

Why they don’t just give 10Gb for each type device. For instance: 10Gb for an iPhone (no matter if you have 27 different ones), 10Gb for an iPad, 10 for watch, Mac and appleVision…

People will surely keep their top tier subscription, but, at least someone who does not need it, will have storage for a basic iCloud copy for each device.
In fact, they could rise plans to 500gb, 1tb and 2tb.

Storage is cheaper than EVER!! And will be more and more. But Apple, is simply different
Yeah, I hear you. But some team in a room somewhere with a bunch of spreadsheets figured out they will net more profit with the current iCloud storage tiers. Same with base RAM specs, SSDs, etc.
 
Make the 2TB a 3TB. Or introduce a 4TB plan. As a family we are running out of space with 2.2 TB (2 tb iCloud and 200 gb part of an appleone subcription).
Files get bigger as cameras get better. Then there’s work files on Macs… space runs out fast
 
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Over 25% increase in price? For what? Can't even blame inflation for this - this is cause rather than effect. I'm no economist, but it seems clear to me that greedy corporations raising prices disproportionately (and way above the rate of inflation) just fuels the fires of inflation. It's not even like iCloud is a particularly good service - not used by choice, just because its the default sync utility from Apple. Time to seriously consider the alternatives.

And why no 1TB option? I just realised that I only have the 2TB version because I use over 200GB ... I use 275GB. So paying way over the odds. Leaves a bad taste in the mouth Apple. Really do need to look at the alternatives ...
 
Yeah its only a few £ more but it is the principle of it all. As a family of 2 adults and one child we are paying £56 a month just for cloud storage, Apple Music, and other software subscriptions which is £682 a year so its not a small amount when you add it up. The cloud is convenient but I've also got a ton of hard drives here anyways so I think I'm to start using them and save £682 a year. With all the other costs of Mortgage, groceries, utilities a £682 saved as household is a decent lump sum! I could nearly buy a new iPhone every year lol
 
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You are quite right. I through the numbers in the calculator and accidentally added an extra zero. $57.3M is still not a small sum for any business.

However, the goal of this is an investment to MAKE you upgrade to the next tier. If people are not upgrading their tiers, they'll drop the amount available to push users to upgrade. Some will leave, and they know this, but ultimately, it's a strategy to make you upgrade. Apple is not a charity after all.

Regarding the number of devices. That was not my metric. I was looking for Apple ID's. I quickly Googled the question and it came up with 850m in 2018. Active devices, as you rightly put it, are very different.

At the end of the day, there is no "travesty". We, the consumer, chose this path and Apple is, once again, not a charity.

I certainly don't mean it in a bad way, but if you aren't satisfied, choose another product that does meet your requirements and goals.

Interestingly, I did a little research on ChatGPT. It does provide context to the cost and ultimately, the "free" element isn't very free at all.

The exact cost to Apple for maintaining an Apple ID account is not publicly disclosed information, and it can be quite complex to estimate due to several factors.

These factors can include:

1. Infrastructure: This covers servers, data centres, network systems, and power. Apple invests heavily in its infrastructure to ensure the smooth operation of its services.

2. Software development: This includes costs associated with designing, creating, testing, and maintaining the software that manages Apple IDs and associated services.

3. Security: Apple places a high priority on protecting user data and privacy, which involves substantial investments in encryption, secure servers, and other security measures.

4. Customer service: Any time a user needs assistance with their Apple ID, whether it's resetting a password, dealing with a potential security issue, or something else, customer service costs are incurred.

5. Compliance and regulatory costs: These are the costs related to adhering to legal and regulatory requirements in the various countries where Apple operates.

Each of these factors contributes to the total cost to Apple for each Apple ID. However, these costs would likely be distributed across the large user base and offset by revenues from services and other sources. The exact per-user cost to Apple is likely a closely guarded business secret.
My argument is really not whether Apple should charge for services (true/false), but how much service, e.g., cloud storage, it should provide for the free and paid tiers (multiple choice).

There is a world of difference between $573M and $57.3M. If you're an accountant, this mistake could easily cost you your job.

Your cost argument (since this is really all you have been arguing post after post) is severely undercut after my correction. Apple isn't just any business. It's the richest company in the world. It's beyond hilarious that you actually think Apple is just like any other business and that $57.3M is not a small sum to Apple. Just for your erudition, Apple's annual revenue is $394.3B for 2022. $57.3M is less than what we would call a rounding error.

Your cost argument is further undercut by your logic. The cost of maintaining an Apple ID doesn't go up proportionally with each additional Apple ID. For example, the cost of software development doesn't go up just because you went from 500M Apple IDs to 501M. You would still have the same dev team developing the same software. Nothing really changes.

So, as some would say, get real. 5GB is a travesty and there should be more storage options in the paid tier.
 
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I can't believe they're still only giving 5GB free storage and 2TB is still the maximum plan. They need to upgrade their storage options. Every new iPhone increases the size of a video or photo

Maybe the problem isn’t that Apple offers only a 2tb plan but that users have accumulated that much media in their phone. There’s a good chance that the majority of those photos and videos are just sitting there and nobody is viewing them, and they can be safely deleted.

As for the base 5gb tier, it’s clearly meant to nudge users to sign up for at least the 50 gb tier, so it may as well just be 500 mb. Enough for basic syncing of iCloud data, useless for pretty much everything else.
 
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Cant wait when they will downgrade physical storage options and move users to iCloud Storage services hiking the prices up as high as the Apple Cloths and yes they will hike up the prices for downsizing the physical storage at the same time.

2TB upgrade for iPad Pro is $1100 USD. 2TB on iCloud is $132 a year.

But yeah, totally see Apple throwing money away here.
 
I don't know how you could legally prevent price increases in business without destroying our entire market economy.

They could just cancel your subscription and give you the opportunity to resubscribe. It would be an equally bad solution for everyone involved!
 
It's less about that, it's more because Apple had revenue of $385 billion dollars last year and is still increasing prices.

That's more than a billion dollars of revenue a day. They're just being greedy.

Do I really have to explain the difference between revenue and profit?
 
My argument is really not whether Apple should charge for services (true/false), but how much service, e.g., cloud storage, it should provide for the free and paid tiers (multiple choice).

There is a world of difference between $573M and $57.3M. If you're an accountant, this mistake could easily cost you your job.

Your cost argument (since this is really all you have been arguing post after post) is severely undercut after my correction. Apple isn't just any business. It's the richest company in the world. It's beyond hilarious that you actually think Apple is just like any other business and that $57.3M is not a small sum to Apple. Just for your erudition, Apple's annual revenue is $394.3B for 2022. $57.3M is less than what we would call a rounding error.

Your cost argument is further undercut by your logic. The cost of maintaining an Apple ID doesn't go up proportionally with each additional Apple ID. For example, the cost of software development doesn't go up just because you went from 500M Apple IDs to 501M. You would still have the same dev team developing the same software. Nothing really changes.

So, as some would say, get real. 5GB is a travesty and there should be more storage options in the paid tier.
But I’m not an accountant and this is (with respect), just a forum. But if that’s how you perceive business, good luck to you.

A wise man once said, “if you take care of your pennies, the pounds will take care of themselves.”

On a final and more serious point, the 5GB offered by Apple is a conversion tool. It’s there to make you upgrade to their paid tier. Don’t be fooled by it. Apple are here to make money. Why do you think they have so much of it? They are not a charity. 😅
 


Apple has increased the price of iCloud storage in several regions around the world, including the United Kingdom, Scandinavia, Eastern Europe, the Middle East, and South America.

iCloud-General-Feature.jpg

Every Apple ID receives 5GB of free cloud storage, but users can upgrade to a paid iCloud+ storage subscription plan to get 50GB, 200GB, or 2TB of storage. The price hike, first spotted by 9to5Mac, represents an increase of around 25 percent.

iCloud+ SubscriptionPrevious UK PriceNew UK Price
50GB£0.79/month£0.99/month
200GB£2.49/month£2.99/month
2TB£6.99/month£8.99/month


Similar increases have occurred in Denmark, Sweden, Norway, Poland, Bulgaria, Romania, Turkey, Saudi Arabia, the United Arab Emirates, Egypt, Tanzania, South Africa, Colombia, Peru, Brazil. Pricing in the United States, Canada, and European Union remains the same.

All paid iCloud+ storage plans include features like iCloud Private Relay, Hide My Email, and Custom Email Domains.

Article Link: Apple Hikes iCloud+ Subscription Prices in Many Countries Around the World
Nice of them to email me to give me notice - like they did to tell me they were reducing their services by ending My Photostream. I found out by chance that they will be fleecing me even more.
Has anyone done the maths on a serious alternative that works with Apple stuff? DropBox is more expensive but much less treacherous, and Google looks to be a better option as I already get it to back up photos on my phone.
 
Nice of them to email me to give me notice - like they did to tell me they were reducing their services by ending My Photostream. I found out by chance that they will be fleecing me even more.
Has anyone done the maths on a serious alternative that works with Apple stuff? DropBox is more expensive but much less treacherous, and Google looks to be a better option as I already get it to back up photos on my phone.
I don’t think any of them do device backups.
 
Yeah its only a few £ more but it is the principle of it all. As a family of 2 adults and one child we are paying £56 a month just for cloud storage, Apple Music, and other software subscriptions which is £682 a year so its not a small amount when you add it up. The cloud is convenient but I've also got a ton of hard drives here anyways so I think I'm to start using them and save £682 a year. With all the other costs of Mortgage, groceries, utilities a £682 saved as household is a decent lump sum! I could nearly buy a new iPhone every year lol
£56/month?

Why not change to Apple One Family at £22.95. Even if adding iCloud+ 2TB for another £8.99, that should be a considerable saving...?

Or is "other subscriptions" non-apple stuff that makes up at least half of that monthly amount? :)
 
But I’m not an accountant and this is (with respect), just a forum. But if that’s how you perceive business, good luck to you.

A wise man once said, “if you take care of your pennies, the pounds will take care of themselves.”

On a final and more serious point, the 5GB offered by Apple is a conversion tool. It’s there to make you upgrade to their paid tier. Don’t be fooled by it. Apple are here to make money. Why do you think they have so much of it? They are not a charity. 😅
The point is rather that you don't need to be an accountant to know multiplication. ;)

You first argued that the free tier is expensive to maintain. When that was debunked, you then retreated back to the "Apple isn't a charity" argument. What can I say? Thanks for your condescension?

You keep pointing out the obvious as if it was something original that you came up with. People here aren't arguing whether Apple is a charity. Take a hint, man.

Moreover, it's exactly because Apple is for profit that it should be responsive to its customers. You seem to think just because a company is here to make money that customers have no right to complain.
 
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Is this due to currency exchange rates?
I thought that first, and still think that's one of the reasons, BUT...

...seeing that the Danish currency is pegged to the Euro**, and the price also has gone up in Denmark indicated that there are more reasons, ie. "standard" inflation.

** The Swedish and Norwegian krone is not, and - especially - the Norwegian krone is close to an all time low.
 
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*sigh*
Oh well… good news for us in the UK once again. /s

I really wish Apple would introduce a tier between 200GB and 2TB.

I have too much for the 200GB and have loads of unused space on my 2TB plan.
I 100% agree !!!

Equally I’m staggered at the price increase 2TB was £6.99 to £8.99 that’s 29% price increase! This really is quite simply profiteering and cannot be justified esp with storage costs coming down in price.
 
Has anyone actually had an email yet informing them of the increase? When they bumped up the price of Apple Music I was informed well in time. I think companies have to tell you in advance before hiking the prices of subscriptions don’t they?

Might be wishful thinking but maybe these prices are for new subscribers and the “old timers” can stay on the old rates for now…

Either way it’s odd I haven’t had notification of the increase yet.
 
How on earth can I get this in UK, and what do I do?

We are at the verge of using a full 2TB among all our family members

We think it’s great, not happy with the price increase but hey ho!

"After you’ve subscribed to Apple One, you can buy more iCloud storage if you need more. With both Apple One and an iCloud+ plan, you can have up to 4 TB of total iCloud storage."

 
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£56/month?

Why not change to Apple One Family at £22.95. Even if adding iCloud+ 2TB for another £8.99, that should be a considerable saving...?

Or is "other subscriptions" non-apple stuff that makes up at least half of that monthly amount? :)
yeah other stuff outside of apple but just computer related subscriptions. although you could argue I shouldn't count Apple Music as its more entertainment than computer. Either way it all adds up, especially when you add in Netflix and other home video streamers.

Me - 8.99 Icloud
Wife - 8.99 iCloud
1password - 3.99
lightroom - 9.99
Apple Music - Family £14.99
office 365 - 7.99.

I think I'm going to cut Lightroom, Apple Music and maybe just my iCloud 2TB subscription. My wife isn't very tech minded and its prob safer to have her back up to cloud..So with those cuts of mine thats £407 saved a year.
 
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