Apple Hikes iPad Mini Prices Outside US, With Europe Faring Worst

[*~Kim~*]

How's that USB-C mandate working out for you?

Has literally nothing to do with that whatsoever

It has if people want the 10th Gen. It looks like it is the reason that they have to have an adapter for their pencil. Presumably it will be 2024 before Apple sell it at a price that’s more what people would expect to pay for it. Meanwhile, we have left but still get sold the same bizarre product.

Apple’s possible u-turn will be a Pencil 1.5.

 

[JPack]

U.K. inflation has officially gone up to 10.1%, not 20%, these price increases are not justified IMO with the extremes they have gone to.

You’re not buying a U.K. product. You’re buying a product designed in the U.S. and assembled in China.

 

[tann]

No one is going to buy a year old iPad mini for £749

I just bought a 256gb 5G one for £690 less than 3 weeks ago. Now the same device is £929. Really crazy.

 

[tann]

U.K. inflation has officially gone up to 10.1%, not 20%, these price increases are not justified IMO with the extremes they have gone to.

The iPad Mini really isn't as much of a viable option now, you could kind of justify it before, but like with the IPhone Pro models now starting at 1100 for the 6.1", they are going over a threshold I don't think as many will be happy to pay.
And that's still with jelly scrolling effect.

100% agree with you. I think they have now reached prices which many just can't pay, even with monthly payments. They're pricing out the vast majority of even "rich" people. Devices will be held for significantly longer and their revenues will fall. Wouldn't surprise me if Android marketshare starts to increase again in the UK simply due to more affordable devices being available and most people find that "good enough"!

 

[*~Kim~*]

It's due to the weak Pound, as Apple prices are set in Dollars. See the chart posted in Post #7, which highlights how much the Pound has fallen this year.

I understand that, but literally no one believes that the price will be adjusted as soon as the pound recovers. That’s the problem.

 

[*~Kim~*]

U.K. inflation has officially gone up to 10.1%, not 20%, these price increases are not justified IMO with the extremes they have gone to.

The iPad Mini really isn't as much of a viable option now, you could kind of justify it before, but like with the IPhone Pro models now starting at 1100 for the 6.1", they are going over a threshold I don't think as many will be happy to pay.
And that's still with jelly scrolling effect.

They would be more likely to sell them at £579 today if they had made a change that would fix jelly for those bothered by it. Some like the form factor enough to pay it, but jelly is the dealbreaker.

 

[OllyW]

I understand that, but literally no one believes that the price will be adjusted as soon as the pound recovers. That’s the problem.

Apple tends to adjust prices for a whole product range when new models are released, as they did yesterday with the iPads. They have reduced prices in the past in between product updates if the Pound has been exceptionally strong but they usually wait until a product in the range is updated and the Store goes down.

 

[JPack]

I understand that, but literally no one believes that the price will be adjusted as soon as the pound recovers. That’s the problem.

iPhone 13 Pro was literally selling for 790 GBP at launch compared to $999 in the U.S.

The only people that don’t “believe” are the ones who haven’t bothered to check the facts.

 

[Yorkieray]

I bought my iPad mini with cellular a year ago for £619.
Today's price is £749 for the same device.

 

[kendo88]

iPhone 13 Pro was literally selling for 790 GBP at launch compared to $999 in the U.S.

The only people that don’t “believe” are the ones who haven’t bothered to check the facts.

It literally wasn't. At launch, the 13 Pro was £949. Although I suspect you are talking about pre-VAT, which is kind of irrelevant.

The better point to make, is that the 12 Pro launched at £999, whilst the 13 Pro launched at £949, whilst US pricing stayed flat at $999. So there are examples of Apple lowering the price too

 

[Ryatzu]

Glad I got the mini last year, but with these new prices I can't justify the basic iPad anymore for family and friends.
Apple basically just lost a lot of basic users in EU.

 

[Hurda]

U.K. inflation has officially gone up to 10.1%, not 20%, these price increases are not justified IMO with the extremes they have gone to.

GBP lost 20% to USD in the last 12 months.

I understand that, but literally no one believes that the price will be adjusted as soon as the pound recovers. That’s the problem.

August 2021:

Apple Decreasing App Store Prices in the UK, South Africa, and Many European Countries

Apple today told developers that it is updating App Store pricing in some countries due to taxes and changes in foreign exchange rates. Over the...

www.macrumors.com

 

[Your Royal Highness]

Inflation is global and the US is doing the best by a mile.

 

[Deep_learned_mistake]

U.K. inflation has officially gone up to 10.1%, not 20%, these price increases are not justified IMO with the extremes they have gone to.

The iPad Mini really isn't as much of a viable option now, you could kind of justify it before, but like with the IPhone Pro models now starting at 1100 for the 6.1", they are going over a threshold I don't think as many will be happy to pay.
And that's still with jelly scrolling effect.

I'm not an economist but isn't it a good idea to aim your prices at the inflation that you expect rather than the current levels?

 

[ApplesAreSweet&Sour]

GBP and euro have experienced a 20% drop in value compared to last year. It’s no mystery why Apple raised prices there.

View attachment 2097677

And yet I can look up any other consumer electronics product from other brands, computer, smartphone, gaming console, WiFi router, etc., and they have either only gone up very few percentages in price or not at all. The latter is by far the case for most.

And yet Apple is “forced” to hike prices.. because their company HQ is located in America and operates in $??

I’m sorry but that’s not a thing.

I’m not saying they wouldn’t see losses without hiking EU prices.

But the exact amount each product has increased in price Simple’s isn’t a 1/1 reflection of € dropping in value.

This is much more Apple seizing the opportunity to hike prices because it has estimated that consumer demand in the EU is so huge that we’re going to yield and buy as if prices were unchanged.

 

[laz232]

U.K. inflation has officially gone up to 10.1%, not 20%, these price increases are not justified IMO with the extremes they have gone to.

Erm - you're conflating cause and effect. The GBP has dropped 20% or so against the dollar in the past 6 months. The UK CPI (your inflation number) is not relevant for Apple's accounts.

I think Apple is a greedy, two-faced profiteer under Tim Cook, but your reasoning makes no sense.

 

[mrochester]

I understand that, but literally no one believes that the price will be adjusted as soon as the pound recovers. That’s the problem.

If these prices increases don’t result in a hit to revenue for Apple, when times are hard, there’s no reason for them to reduce prices if/when the pound recovers.

 

[TechLord]

I think the Uk will be closer to Europe in the future in the sense that we will have a much weaker apple market. I see more and more people using android devices in general and I think we will be an Android dominated country in a few years. Most cant afford full price iPhone/iPads and we have a pretty awful government so it’ll just get worse.

 

[timonz]

I priced up the mini and air with associated cases and pencils I got the family earlier this year. 22% price hike but that's likely just the NZ dollar.

 

[laz232]

And yet Apple is “forced” to hike prices.. because their company HQ is located in America and operates in $??

I’m sorry but that’s not a thing.

"I’m sorry but that’s not a thing."
What does that even mean?

The only way you can make a meaningful comparison is to look at the new BOM costs (in USD), and employee cost increases to come up with a net profit margin. Once you've done that then make a cogent argument.

Again - I think Apple are opportunistic - but the lack of economic understanding in the Apple forums is astounding.

 

[shinemoon]

Usually iPad mini is priced in between iPad & iPad Air.. iPad 10th was launched at a new increased priced point.. so it looks like apple decided to increase the price of iPad mini..

there has been price rise, currency fluctuations, etc.. but it the increase was on this account, they would have increased prices for all the products..

this price increase looks to me more like the product positioning..

 

[AndiG]

Good luck, Apple. People are saving their money now.

 

[UK-MacAddict]

It would be nice if Apple can also let the consumers know why there is such a massive increase in price.

Easy, greed.

When the pound was considerably higher than the dollar we didn’t see a price drop.

 

[ApplesAreSweet&Sour]

How's that USB-C mandate working out for you?

So iPad Pro and MacBook Prices also went up in EU when Apple put USB-C in those because the shift from USB-A or Lightning to USB-C accounts for a ~5%-18% price hike that Applies has no other option than to burden EU consumers with or see equivalent losses from sales?

Yet no iPhone or AirPods products saw USB-C in their 2022 iterations but they also saw price hikes.. because Apple has to put USB-C in them eventually?? 🥴🥴🤪

i don’t get how you come to this conclusion?

 

[UK-MacAddict]

U.K. inflation has officially gone up to 10.1%, not 20%, these price increases are not justified IMO with the extremes they have gone to.

The iPad Mini really isn't as much of a viable option now, you could kind of justify it before, but like with the IPhone Pro models now starting at 1100 for the 6.1", they are going over a threshold I don't think as many will be happy to pay.
And that's still with jelly scrolling effect.

There will come a point when customers will stop paying. They’ll start to realise these products aren’t worth the money.