Apple Hikes iPad Mini Prices Outside US, With Europe Faring Worst

[one more]

Yep and these price hikes in Europe do not only apply to iPads. Earlier on a similar thing happened to new iPhones and I guess any Macs released next will copy this pattern.

Steve jobs was more focused on Apple product expansion, to reach as many people as possible, while Cook is seemingly trying to maintain Apple’s traditionally high profit margins despite the worldwide economic downturn. This is not an easy task, as making Apple out of reach for many people and turning it into a luxury brand will backfire on the long term.

 

[Liquid Galaxy]

Wonder how long it will take to lower them again when the pound improves...they're just like the petrol suppliers, quick to increase but in absolutely no hurry to lower them again.
Why anyone buys directly from the Apple store anyway still confuses me. Save so much money going on eBay, and all legitimate products with warranty. Bought my AirPods, MacBook Pro, and AirPods Max from there and saved myself literally hundreds of pounds.

 

[Pezimak]

The iPad is manufactured in China, paid with US Dollar. If your currency drops 20% (thanks, to Liz!) - it means all imports get 20% more expensive. Currency fluctuation is not the same as inflation.

Inflation is caused by the oil (Petrol for cars and heating) being 20% more expensive; and that in turn causes inflation (rise in prices): not 20% because not all products you buy are imported (so it averages out to 10% right now). Once the workers start asking wage increases then inflation is on a path on its own (runaway inflation: on a path which increases quickly, and cannot be controlled = leading to the crisis of 1918 and WWI).

Just to state, it wasn’t all Liz’s fault, not by a long way, and inflation is not only driven by oil, in fact that had nothing to do with the start of it, neither did the Russian invasion. Look back at the quantitative easing to see where it stems from.

 

[coso]

Italian here, it's rough

 

[tamago]

No price changes in Singapore (SGD 5% drop y-o-y with USD)

 

[Pezimak]

Wonder how long it will take to lower them again when the pound improves...they're just like the petrol suppliers, quick to increase but in absolutely no hurry to lower them again.
Why anyone buys directly from the Apple store anyway still confuses me. Save so much money going on eBay, and all legitimate products with warranty. Bought my AirPods, MacBook Pro, and AirPods Max from there and saved myself literally hundreds of pounds.

Actually a fair point, although I wouldn’t personally buy a new Apple product from eBay, when I bought my iPad Pro in February on my birthday from my nearest Apple store it was an utterly horrible experience due to Apples policies, just left me standing for over 2 or 3 hours whilst I waited for a ‘slot’ to buy it, when I first turned up they weren’t actually sure if they could ’fit me in’ to spend my money with them. I’ve never in my life experienced such dreadful customer service. I hope they are not using the same system still. We had no Covid restrictions at the time either.
They assured me never to buy a product from an Apple store again that’s for sure.

 

[dannys1]

U.K. inflation has officially gone up to 10.1%, not 20%, these price increases are not justified IMO with the extremes they have gone to.

The iPad Mini really isn't as much of a viable option now, you could kind of justify it before, but like with the IPhone Pro models now starting at 1100 for the 6.1", they are going over a threshold I don't think as many will be happy to pay.
And that's still with jelly scrolling effect.

It's not based on UK inflation, it's based on the £ against the $, which is the last year is around 20% difference.

 

[dannys1]

although I wouldn’t personally buy a new Apple product from eBay

That's daft, it's just a marketplace like Amazon. There are lots of official Apple suppliers on eBay, Deecies, John Lewis, Argos, Currys/PC World. Deecies is the only one on there to have all the upgradable models which you can usually only get direct from Apple (no one sells them on Amazon either) and the top end models are about £500 cheaper than Apple direct, madness to ignore those savings.

 

[Lioness~]

Sweden, no price raise since yesterday here. So I just bought one 😁
I do need one, but had hoped for a M1 model yesterday, so a little 😔
But he-ll, a 2022 Mini will be good for another 4 yrs as my 2018 has been I suppose.

Arriving tomorrow 😁

 

[Pezimak]

That's daft, it's just a marketplace like Amazon. There are lots of official Apple suppliers on eBay, Deecies, John Lewis, Argos, Currys/PC World. Deecies is the only one on there to have all the upgradable models which you can usually only get direct from Apple (no one sells them on Amazon either) and the top end models are about £500 cheaper than Apple direct, madness to ignore those savings.

So Argos and John Lewis are selling brand new unboxed unwrapped not reconditioned latest Apple devices for £500 off on eBay are they?

 

[MRrainer]

Likely, further devaluation of the Euro combined with decreased purchasing power of the population (due to having to buy energy at inflated prices) already hedged-in.

This will affect Apple's revenue and profits, too. I wouldn't expect the stock to go anywhere but down in the future (unless they can figure out a way to make money in India).

 

[76Nico]

The Air's have gone up too, a few UK retailers are selling them at the older price but for how much longer, I don't know

 

[kiranmk2]

Do me the favor and get on the next plane and travel around Europe for a week, buying a Nintendo Switch, a Sony TV, a Siemens dishwasher, a LG refrigerator, Dell laptop, whatever as long as it’s not Apple, and then come back and show me how these same products are now priced ~18% higher than 12 months ago.

Good luck, you’re going to need it!

Most of those products you mentioned are not made by US companies (the Dell laptop being the exception). The issue is that most currencies have fallen against the dollar (the dollar has strengthened). The GBP:Yen, GBP:EUR, EUR:yen rates have not changes that much.

 

[MauiPa]

Wow, once again we can’t understand economics. I for one don’t know why the dollar is surging verses other countries, but I do know (cause I can read) that it has this effect on products in countries with weaker currencies

 

[moshind]

It seems to me that Apple is doing everything in her hands not to sell the iPad mini.
I wanted one as a small notebook, now i will pass and continue with paper and pen.

 

[dannys1]

So Argos and John Lewis are selling brand new unboxed unwrapped not reconditioned latest Apple devices for £500 off on eBay are they?

That's not what I said - Deecies are. John Lewis and Argos as selling the same stuff they sell on their own sites and stores on eBay. It's just a marketplace for big businesses mostly now.

 

[Pezimak]

That's not what I said - Deecies are. John Lewis and Argos as selling the same stuff they sell on their own sites and stores on eBay. It's just a marketplace for big businesses mostly now.

So are Argos and John Lewis selling the devices cheaper on eBay then in their stores? I’m struggling to see where the big savings are you claim.

 

[Prince Akeem]

**** is insane here in EU, 11" iPad Pro two days ago 899,- now 1069,-!

That's for the updated M2 model, they don't sell the M1 11" anymore directly at Apple, but lots available still at 3rd party vendors.

The article is about the silend €100 price increase for exactly the SAME model iPad mini, which is crazy.

 

[NightFox]

Do me the favor and get on the next plane and travel around Europe for a week, buying a Nintendo Switch, a Sony TV, a Siemens dishwasher, a LG refrigerator, Dell laptop, whatever as long as it’s not Apple, and then come back and show me how these same products are now priced ~18% higher than 12 months ago.

Good luck, you’re going to need it!

I don’t understand your point. None of these are American companies whose home market is priced in $

 

[MrCookieMonster]

It's due to the weak Pound, as Apple prices are set in Dollars. See the chart posted in Post #7, which highlights how much the Pound has fallen this year.

It is. But at what point does the price return to what it was? 1.50/1.60 to the dollar?

I’m sure Apple will return prices and some point but it won’t be soon.

And I am even more certain if pound was to get back to 2.10 (like 15 years back) to the dollar we would not see a reduction from the price we are used to… I think this is what makes it a little frustrating for folks.

 

[ghanwani]

Why wasn’t Japan the worst? JPY has fallen the most.

 

[NightFox]

I understand that, but literally no one believes that the price will be adjusted as soon as the pound recovers. That’s the problem.

Easy, greed.

When the pound was considerably higher than the dollar we didn’t see a price drop.

the currency value can change,what happens when GBP / Euro value goes back up again?
Will Apple also adjust the prices?
I'm guessing no!

I’ve got bored of posting links that show that Apple do also reduce pricing in response to long-term currency fluctuations every time an article like this is published, so maybe someone else could this time… or maybe people could simply check the facts before posting?

 

[leslieg]

In Australia, the 9th gen iPad also increased from $499 to $549

 

[OllyW]

I’ve got bored of posting links that show that Apple do also reduce pricing in response to long-term currency fluctuations every time an article like this is published, so maybe someone else could this time… or maybe people could simply check the facts before posting?

Here's a list of iPhone Pro prices at launch compared to the exchange rate on that date...

13 October 2020 - iPhone 12 Pro announced - UK £999 / US $999 - Exchange rate £1 = $1.294
14 September 2021 - iPhone 13 Pro announced - UK £949 / US $999 - Exchange rate £1 = $1.381
7 September 2022 - iPhone 14 Pro announced - UK £1099 / US $999 - Exchange rate £1 = $1.154

 

[KOTN91]

Doubt anyone will buy them here anyway. A 2011 iPad 2 is still good enough