Did you account for taxes ?
The UK price probably includes VAT, the US price probably does not include taxes.
Consumer law in NZ means all products being sold to consumers (vs businesses) must include GST (NZ version of VAT). When I was in the USA 6 weeks ago the prices shown excluded sale taxes, so the advertised price and the ticketed price were never what we actually paid for goods we bought while we were there.
Not including GST is considered a deceptive practice and is illegal.
Yes, his comparison included sales tax. Sales tax varies by municipality here so it would be virtually impossible to quote prices inclusive of tax. I think there are over 6000 different sales tax jurisdictions in the US. I prefer our method because we can "comparison shop" different locales. The tax is in our face, so governments can't "hide" it as easily as they can in places where there is a VAT and prices are quoted inclusive.
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