How would you feel if you were a movie producer and 25% of your viewers pirated your movie? That would be a 25% loss. Would you rather have 100% revenue over 75% revenue?
that's a false argument. If you go to the grocery store and they are handing out free frozen pizzas, and you take one, does that mean that you were going to buy one anyway, so you deprived them of a sale? Almost certainly, the answer is no. A few people will have actually gone to the store to get a frozen pizza, maybe even the specific one that's being given away for free, and those people you could count as "lost sales" or "marketing expenses" or whatever you wanted. Lets say they give away 2,000 frozen pizzas during the promotion. Lets say they normally sell 300 frozen pizzas during that same amount of time on a non-promo day. Now, lets say that the cost of producing each pizza over 300 pizzas is zero dollars. Any pizzas they sell over 300 are 100% profit, and any they give away over 300 are 0% loss. Now imagine in this increasingly weird scenario that the company giving away the pizzas tries to claim that every pizza given away was actually a 100% loss.
It is an absurd argument, but I don't blame you for bringing it up because that's one of the industry talking points that has been spread around for the last few years.
If a movie costs 100 million dollars to do, and the box office is anywhere near 100 million domestic, then the movie is profitable. People with a cut of the net profits in those situations stand to make a LOT of money. Tens of millions of dollars. They are the ones most likely to "hurt" from illegal downloading. Brad Pitt gets a bigger cut of the DVD sales through net residuals than he does up front if the movie is a big success.
Keep in mind that when a movie costs 100 million dollars to "do" that cost includes paying all of the people who make the movie happen. The industry likes to say that if you download a movie for free, that joe the set painter won't get paid for the work he did on the movie. The truth is that he already got paid. If he's not happy with the amount of pay he's getting, he should change careers or hold out for a better offer.
Stealing is wrong. Morally, downloading something for free is wrong. Profiting from others' hard work is wrong.
But don't let them guilt you into changing your evil ways with stories about gaffers not getting paid. The only thing that will stop them from making movies is a WGA strike or an SAG strike or something similar. You don't see the SAG members paying the kraft service workers' salaries during an actor's strike, now, do you?