Apple, however, told the court that it's a driver's fault if they choose to misuse an inherently safe iPhone while operating a vehicle. Apple essentially said it cannot be blamed simply because it manufactures the device, according to court documents filed electronically and obtained by MacRumors.
If Apple was running irresponsible ads showing shiny happy people texting while driving - maybe.
I believe that there was a case a while back with some moronic social media outfit giving "badges" for high-speed selfies. I'd say they deserved some of the responsibility. I'd file Tesla's "Autopilot" in the same bin: yeah, it's your responsibility to keep your hands on the wheel as instructed, but you don't have to be a genius to see that if people
can use it as if it was full auto-drive, they will. Responsibility doesn't obey a conservation law - there's always more than enough to share!
I
do think there ought to be safety standards for Apps that are
designed to be used when driving (e.g. navigation apps) - there, there's no excuse for (e.g.) masking the driver to press a button on screen while they're driving*. E.g. there's a really stupid bit in Google Maps when it suggests an alternative route and rather than just
telling you and waiting to see if you change course - its a GPS, it knows when you've made a turn - it pointlessly asks you asks you to hit a tiny 'accept' button on the screen.
So there's a line somewhere beyond which businesses should take responsibility for the design of their products.
However, I think its pretty clear which side of the line "texting while driving" stands (somewhere alongside texting while crossing the road...)
* Frankly, though, all automotive UI design needs better standards- e.g. saving money by using jog up/down switches and knobs that force you to watch a display while operating them c.f. a more expensive multi-position control that you can activate by feel.
I used to have this great Sony radio: if it lost the station it stared beeping quietly, then a bit louder, and louder
because Oh! My! God! the radio has lost its station so forget that truck in front of you and the pedestrians on that crossing because
the radio has lost its station and needs urgent attention! Stupid.