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If Apple hadn’t announced Apple Intelligence everyone complaining about “vaporware” and “Apple used to announced stuff when it was done” would be screaming how Apple is hopelessly behind in AI.
 
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It's so weird that a major emphasis was put on Apple Intelligence for the new iPhone's and yet most of the features are unavailable, but the new phone is available for pre-order.
For me, the most confusing iPhone and iOS launches ever:

I was genuinely excited for the 16 and 16 Plus for all the upgrades but also for AI. And the design and colors are popping.

But no Apple Intelligence in my native language for possibly years and years(?), or even those of my neighboring countries, makes me sour on this launch entirely.

I don't care if this is Apple sleeping on non-U.S. consumers (yet) again, or if it's the EU's laws that's making it complicated.

-I can't be sold on a product if 1/3 to 2/3 of the reasons to buy it are up in the air.

It's a $799 iPhone with Apple Intelligence, sure. But it's not without.
 
So nothing about fixing the horrible spellchecker, terrible macOS search, faulty mail rule processing, etc. Things that are actually useful.
 
Wow, march to get the highlight feature of the new phone being advertised right now. Apple's making my decision of waiting till the 17 much easier.
 
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To be frank, it’s disappointing that Apple is limiting the Apple Intelligence to the latest iPhone models including the 15 Pros when my 2.5 year old midrange Samsung Galaxy A53 5G with 6 GB RAM has access to Google Gemini. And my iPhone 15 with 6 GB RAM gets no love. Tells you something when Android is considered bloated around here yet has Google Gemini included.
 
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"Hello, Apple Intelligence" being the new tagline for both iPhones meanwhile it is not fully ready for another half a year is actually insane for Apple.
Hopefully this is the last time Timmy pulls this nonsense.
He’s done this his entire time as CEO. I told you all this would happen months ago 😂
 
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To be frank, it’s disappointing that Apple is limiting the Apple Intelligence to the latest iPhone models including the 15 Pros when my 2.5 year old midrange Samsung Galaxy A53 5G with 6 GB RAM has access to Google Gemini. And my iPhone 15 with 6 GB RAM gets no love. Tells you something when Android is considered bloated around here yet has Google Gemini included.
Though access to gemini may be a bit different. For example you can currently use ChatGPT just fine on any iPhone. I know Gemini will run on a server, but does it ALSO have situations where it's fully running local on the phone?
 
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So... how many outraged people up above will be standing up voting with their wallets and ditching Apple, stat?
i will be after my iPhone 15 stops getting updates, then it’s back to Google Pixel for me.
 
What’s the difference between Apple Intelligence and the features ChatGPT is offering in their app? And what’s better with Apple Intelligence google and Microsoft are already offering? Can Apple Intelligence also manipulate photo’s and movies? Like… I want to see a dog in the mountains running through the snow and after that change the breed of the dog?

Does Apple Intelligence offer that or is it just genmoij and stupid drawings?
 
It's so weird that a major emphasis was put on Apple Intelligence for the new iPhone's and yet most of the features are unavailable, but the new phone is available for pre-order.
Wasn't the original iPhone announced in early 2007, but released in the Fall of that year?

What's so strange about announcing a new technology and ramping it up over time to build anticipation?
 
I really think this was a case where these features were originally planned for NEXT year but all the "Apple is behind on AI" headlines were starting to impact the stock price so they moved them up a year and are rolling them out as soon as they are "ready".

Edit: @hieranonymous beat me to it
So when they introduced the iPhone 15 they weren’t developing any AI related things because you need at least an iPhone 15 Pro for that.

Nothing of the AI is superior to what Open AI already has on the market. So Apple is only trying to integrate a restricted version of open ai’s ChatGPT?

Making AI photo’s and video’s are left out?
 
So when they introduced the iPhone 15 they weren’t developing any AI related things because you need at least an iPhone 15 Pro for that.

Nothing of the AI is superior to what Open AI already has on the market. So Apple is only trying to integrate a restricted version of open ai’s ChatGPT?

Making AI photo’s and video’s are left out?
Almost all of Apple Intelligence has nothing to do with OpenAI. The only part that does is if you ask Siri a “world knowledge” question that it doesn’t know the answer to, then it will offer to send you to ChatGPT. But everything else is Apple-designed.

I can’t remember if Apple said this or it was speculated, but I believe Apple doesn’t want to be in the realistic image generation business. Avoids a lot of issues with deepfakes etc.
 
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Wasn't the original iPhone announced in early 2007, but released in the Fall of that year?

What's so strange about announcing a new technology and ramping it up over time to build anticipation?

It's one thing to announce a product and have it release later. I think every company does that. It's another to announce a product, and have only part of it available when it releases later, with another part promised in the future. MKBHD was stressing a piece of advice about buying hardware, that in general you shouldn't buy on the promise of future software updates, because sometimes those updates don't come. I think Apple is reliable enough that it won't be a problem here; this isn't an EV company promising autopilot features that end up being vaporware. But it isn't really Apple-like to have one of a device's main selling points not be available when the device is released.

I don't think this is being done to build anticipation. It's being done because Apple Intelligence isn't ready yet and they need to release a phone in September, because that's the strict schedule they're bound to.
 
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The MacRumors article is the only place I can see that says Apple Store ID as opposed to the main Apple ID. It may be right but I can’t see that the Apple article I linked, or the 9to5 article that MR links, mention it.

Have we seen any reports from EU users who have set English (US) language and have US Apple ID? I suspect EU IP addresses are blocked regardless of Apple ID or language.
Apple needs to block “EU citizens” from AI, and other DMA sensitive services, to rid themselves from legal issues and future fines. They need to do whatever is reasonable in order to ensure no EU users are using the services in question. My guess for that is primarily Apple ID location. But if enough Europeans gets an US Apple ID it would still be problematic for them. At least until the EU Commission and Apple find common ground. Vestager is soon to be replaced, perhaps the new commissioner is more friendly to US companies and services EU citizens want. If not, prepare to wait for quite some time.
 
What AI features work on what products? I would love to see a chart on this.

Is Visual Intelligence only available on 16 and 16 Pro but not 15 Pro? I know there is no camera capture button on the 15 Pro but could you not invoke the camera another way and have Visual Intelligence do its thing?

Is segregating tracks in a voice memo (lyrics v instrument) only on 16 Pro and not 16?

As a 15 Pro owner, I am standing pat for now.

It would be a great to have an article that lays all this out.
Is there any hope for ANY of these features coming to an iphone 14 pro? Or should I just give up hope now?
I think the problem is RAM primarily. Only 15 Pro has 8 GB RAM. Even 15 regular is short. There may be other things but RAM is a key bottleneck.
 
The features that are most immediately useful to me are the transcribe audio and summarize. This is helpful for meetings. Deleting unwanted items in photos looks great. Writing tools is like a free Grammerly for my kids. With a 15 Pro I miss out on Apple Visual Intelligence and the ability to separate tracks out of voice memos seems to be a 16 Pro only feature. Of course I miss out on the the new capture button and the tricks it can do, which as a mirrorless "real" camera shooter first, I am definitely intrigued by. For the first time since the iPhone 7, I am not upgrading from 15 Pro to a 16 Pro this year and will just stand pat on the 15 Pro.
 
The features that are most immediately useful to me are the transcribe audio and summarize. This is helpful for meetings. Deleting unwanted items in photos looks great. Writing tools is like a free Grammerly for my kids. With a 15 Pro I miss out on Apple Visual Intelligence and the ability to separate tracks out of voice memos seems to be a 16 Pro only feature. Of course I miss out on the the new capture button and the tricks it can do, which as a mirrorless "real" camera shooter first, I am definitely intrigued by. For the first time since the iPhone 7, I am not upgrading from 15 Pro to a 16 Pro this year and will just stand pat on the 15 Pro.
If I did not have a 15 Pro which could do many, but not all the new AI features, I would probably update to play around with them. My wife with a 14 Pro says is fine waiting as well.
 
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Apple needs to stop advertising new phone features that aren’t available when the new phones release. It’s getting silly.
 
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Why? As long as Apple lets people know when they're expected. I certainly want to know.
That's how I see it too. Now if they say it will all be here by December but it's delayed until six or twelve months later that would be a problem. By saying what's coming and WHEN they let people decide what they want to do. People can wait to make a purchase, go with some other brand, etc. as fits them. Knowing is always better than not knowing.
 
That's how I see it too. Now if they say it will all be here by December but it's delayed until six or twelve months later that would be a problem. By saying what's coming and WHEN they let people decide what they want to do. People can wait to make a purchase, go with some other brand, etc. as fits them. Knowing is always better than not knowing.
Also, a lot of us are using the 18.1 features in the developer beta. I’m sure they’ll be coming for public beta soon too - maybe as soon as next week.

And the 18.2 beta will likely come out in October. So there are pretty good indications things are proceeding on time (Or if you want to be pessimistic, at least 18.1).
 
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