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Well, as an European I can say that I don’t agree with everything the EU does. But Apple stretched the cord too thin in my opinion… for example, why was the NFC chip not available for other payment methods? So that Apple could collect $ with payments with Apple Pay, pure and simple. Competition is good for companies, it keeps them awake and constantly improving products for users! With that said, I also think the DMA went too far and forced apple to do incorrect things.
I was on apple’s side… until now. If they want to stay relevant and keep shop on the EU, they have to invest the money and respect the law, that’s how things work. If they don’t bring features to the EU, and keep treating us like second class customers, they lose me as a customer, and they will lose other ones. It’s not like apple’s products are cheap, and life is getting more expensive by the day. If people invest in an apple product because of the advantages, they also deserve to be respected. And apple is being a cry baby here really. The Mac allows other apps to control it, it’s not like it’s impossible to do that on iOS/iPadOS… so I’m voting with my wallet, it’s not like I owe apple any loyalty, they have to fight for the customer, not the other way around.
I’ll give you an example: my Apple Watch Series 5 was discontinued with watchOS 11, so I was considering buying a new series 10/X. But with these news? I’ll wait. And in part because I have more reasons not to update iOS so it’s compatible with the new watch. I’ll keep my iPhone on iOS 17.X, as I’ll have less incentive to install iOS 18 (features….) but on the other hand will still have to deal with early bugs, the usual battery drain problems of iOS X.0 versions, etc. Same for my iPad and iPadOS 18, Mac for macOS Sequoia, etc… And later I’ll see the treatment apple gives me 🤷‍♂️
All this coming from a person that is a BIG Apple fan! I own all their product categories, I converted my family to their ecosystem…
Nothing personal to you / your comment 🙂 I’m just frustrated with the news… I was looking forward to these features, mainly iPhone mirroring…

It is not Apple's fault, the EU is threatening to fine Apple 10% of its Global Revenue with a 20% fine of Global Revenue for other offenses, as defined by the EU, and that comes with consequences. How is the EU even allowed to fine Apple's Global Revenue if most of that Revenue happens outside the EU? I also have to remind you that Apple is an American company. All regulation does is just stifle innovation and kill companies, regulation does not help Apple's competitors either by just giving them a hand out without having to work for it.
 
What I don't like is if they pretend to respect my privacy when it's really about their bottom line.

These don't have to be mutually exclusive. Every other big player in tech treats you and your data as the product. Apple doesn't. So they have built a business model on privacy and security.

I buy Apple products in part for this aspect of their business model. They are getting my money and building their business on this. I don't see that as a conflict; that's what business is.
 
I agree with this. What I don't like, though, is that Apple is recently conflating my privacy with their business interests. If I want to share some data with a third party, I should be able to do this. I'm grateful they give me that choice and acknowledge that they are on my side regarding privacy most of the time. What I don't like is if they pretend to respect my privacy when it's really about their bottom line.
In this framework, why would Apple be required to be the conduit to hand over that info free of charge? None of the Apps exist without utilizing the hundreds of thousands of API’s Apple has literally spent (in engineer salaries) billions of dollars developing over nearly 20 years? If you want to hand over data to Spotify, you have every right to do so, but Apple has to be the conduit for that…why exactly?

Whether people acknowledge it or not, the App Store is a *symbiotic* relationship between devs and Apple. Apple has provided the tools, frameworks, *hosting infrastructure* (including payment processing which cannot be understated) that have freed the business management burden for indies and allow them to focus on their actual creative passion of development. I’m not talking about behemoth companies here. Why does that seem to have no value to people?
 
So I guess Apple is just deciding not to compete with google? They are going to let their devices be worse for a market which contains almost 450 million people? Apple is not going to win agains the EU, and the kinds of regulations they are complaining about are becoming standard around the world. At some point they might even make their way to the US.
 
The EU's laws are designed to protect consumer rights, privacy, and fair competition. The "spirit of the law" is about ensuring technology benefits everyone safely and fairly. It's not about being clever; it's about setting standards that protect citizens. Adapting to these laws may have consequences, but they push companies to innovate responsibly.

This doesn't answer the question how can Apple know the "spirit of the law"?

Is there a method someone can follow to make sure that everything one does as a gatekeeper doesn't violate the DMA?
 
For all of you saying "it's obvious that there's no problem here with the DMA!"

You've made that decision in a split second? It's taken the EU months to determine whether or not Apple is in compliance now with the DMA. If it is as obvious as you all think it is, the EU would have issued fines immediately upon the release of the changes to IOS in the EU.

But it's not clear. You're kidding yourself if you think it is.
 
For all of you saying "it's obvious that there's no problem here with the DMA!"

You've made that decision in a split second? It's taken the EU months to determine whether or not Apple is in compliance now with the DMA. If it is as obvious as you all think it is, the EU would have issued fines immediately upon the release of the changes to IOS in the EU.

But it's not clear. You're kidding yourself if you think it is.

We have experts on MacRumors saying Apple Intelligence is DMA compliant. So Apple doesn’t need to put their lawyers to work to see if they risk getting fined 10% of their global revenue, because MacRumors already said they won’t.

Apple is clearly doing this out of spite and not because of due diligence.
 
Whether people acknowledge it or not, the App Store is a *symbiotic* relationship between devs and Apple. Apple has provided the tools, frameworks, *hosting infrastructure* (including payment processing which cannot be understated) that have freed the business management burden for indies and allow them to focus on their actual creative passion of development. I’m not talking about behemoth companies here. Why does that seem to have no value to people?
It has value, no disagreement there. But you also acknowledge, that it's a symbiotic relationship. The Apple ecosystem would be nothing without all the app publishers. The DMA tries to even the playing field between Apple (and Googel) and app publishers.
 
It is not Apple's fault, the EU is threatening to fine Apple 10% of its Global Revenue with a 20% fine of Global Revenue for other offenses, as defined by the EU, and that comes with consequences. How is the EU even allowed to fine Apple's Global Revenue if most of that Revenue happens outside the EU? I also have to remind you that Apple is an American company. All regulation does is just stifle innovation and kill companies, regulation does not help Apple's competitors either by just giving them a hand out without having to work for it.
That’s precisely one of the things I don’t agree with, it should be a fine over the revenue made on the EU
 
That’s precisely one of the things I don’t agree with, it should be a fine over the revenue made on the EU

It gives it simplicity and real teeth

MegaCorps like Apple just find ways to fudge numbers and shift things around if given the space to do it
 
I think they do care for their customers privacy and security, and the DMA is trying to blow that up. This comment seems to suggest that the DMA poses no problems for Apple. But it does; it radically interferes with the way they operate.

And I, a customer, specifically chose Apple for the way they operate.
I agree with you, and I became more conscious over my privacy because of them. Again, I chose to buy their products. I see the value. But privacy + security and allowing competition are not mutually exclusive…
 
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It has value, no disagreement there. But you also acknowledge, that it's a symbiotic relationship. The Apple ecosystem would be nothing without all the app publishers. The DMA tries to even the playing field between Apple (and Googel) and app publishers.
I simply don't agree that there is some mass uprising of developers against Apple. Apple has been a conduit for revenue for developers unlike any other mobile platform. This idea that "developers" are unhappy with Apple is, I believe, wholly manufactured by a few large corporations, and then parroted by anti-Apple participants on MacRumors. The EU didn't build the platform that is earning money for developers; Apple did. Nothing the EU has ever done has increased payouts to developers.
 
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Apple is clearly doing this out of spite and not because of due diligence.
Or, much more likely, they need to postpone Apple AI much longer for completely other reasons, like not having the models figured out in other languages yet, and just decided to make a big fuss about it. It was already clear form prior communication, that the worldwide rollout would be slow and could possibly take years. Now they can say, it's not us, it's the stupid EU.
 
I think it’s pretty clear the DMA is about services they make money from… Unless Apple intends to charge 30% from a developer because you were mirroring your screen to a Mac or whatever (which at this point I don’t necessarily doubt)

The DMA is wide-ranging and applies to the entirety of iOS and iPadOS, the App Store on both plattforms, iMessage and Webkit/Safari across all platforms.

The DMA regulates the following core platform services (independent if whether there is money involved) for designated gatekeepers:
online intermediation services, online search engines, online social networking services, video-sharing platform services, number-independent interpersonal communications services, operating systems, web browsers, virtual assistants, cloud computing services, online advertising services, including any advertising networks, advertising exchanges and any other advertising intermediation service.
 
This idea that "developers" are unhappy with Apple is, I believe, wholly manufactured by a few large corporations, and then parroted by anti-Apple participants on MacRumors. The EU didn't build the platform that is earning money for developers; Apple did. Nothing the EU has ever done has increased payouts to developers.
Then you're not hanging out where developers voice their opinions. Are all of them unhappy? Certainly not. But it's a significant share.
 
It has value, no disagreement there. But you also acknowledge, that it's a symbiotic relationship. The Apple ecosystem would be nothing without all the app publishers. The DMA tries to even the playing field between Apple (and Googel) and app publishers.
I think the original intent that got the ball rolling may have been that, but it’s selective enforcement and the arguments made from the politicians wielding it (who clearly don’t understand what they’re trying to describe) have made me think that it’s ineffectual in its stated goals. Good intentions, horribly confusing outcomes given its implementation at this time.

Btw, thank you, unfortunately it has become increasingly difficult to have a spirited but still thought provoking and informative discussion here on MR. You’ve proven that you’re here to engage in discussion instead of the quip engine so much of this site has become.
 
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