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Not so.

Nobody cares too much about the elements that have so far made up Apple Intelligence...

.... after all hoe often do people genuinely use image playground and Genmoji once the novelty has worn off.

However... a significantly upgraded Siri experience is of far more value and day to day usefulness to many. A shame that the only self bit is the part we have had to wait 10 months for - assuming it wont delayed until iOS19
It’s the only bit that’s of any use, and the hardest to do - with so many superb players in the market already.
 
I’m convinced that was the original plan but the “Apple has no AI” story in the press and among analysts was starting to impact the share price so they fast-tracked it. Definitely explains the weird rollout.


This is in no way worse than MobileMe or Maps. It’s not good, mind you, but those were way worse. Apple also has the advantage that normal people don’t understand what they want AI yet.

Normal people?

Wow. Just wow.

You mean average users.
 
Whats the point of the IOSx presentation in WWDC when increasingly we have to wait 10 months until all announced features are released..... just 2 months before we start all over again.

Cant Apple just accept that if features are ready for September then its probably best to leave them for the next major release.
What gets me is  is worth $3.67 Trillion Dollars, you would think they would devote some of that to hiring Engineers and Software Devs who can actually deliver something, On Schedule, fully formed and Baked! Whenever Steve Presented a new Product either at the top of a Macworld or with the "And There's One More Thing!" It always blew us Away, and there it was finished ready to Ship and be Powered On!!
Whatever happened to that Version of ?
 
What gets me is  is worth $3.67 Trillion Dollars, you would think they would devote some of that to hiring Engineers and Software Devs who can actually deliver something, On Schedule, fully formed and Baked! Whenever Steve Presented a new Product either at the top of a Macworld or with the "And There's One More Thing!" It always blew us Away, and there it was finished ready to Ship and be Powered On!!
Whatever happened to that Version of ?
Apple is not the same company.
There are many applications for AI in science and industry. Besides ChatGPT, the consumer-facing applications of AI have so far not been too great.

Apple is not the company that needs to make the best AI, or the fastest AI. They need to figure out how to make an AI For the Rest of Us. Something that is approachable, easy to use, and useful. I showed my wife how to use Apple AI to remove unwanted things from photos. She loves it. Apple hires great people and if they stay focused on delivering useful tools for everyday use, they will succeed.
 


Apple's smarter version of Siri that incorporates Apple Intelligence features could end up being delayed, reports Bloomberg's Mark Gurman. Apple is running into engineering problems and software bugs that could push back the launch of the new functionality.

Apple-Intelligence-General-Feature.jpg

Rumors suggested that Apple planned to introduce the new Siri features in iOS 18.4, but the first iOS 18.4 beta is expected as soon as next week, and it appears Siri won't be ready in time.

Apple has already promised that Apple Intelligence will be available in new languages in April, suggesting that's when the iOS 18.4 update will launch, so Apple has a limited amount of time to get Siri ready to go. Some features may now need to be postponed until May later, with Apple perhaps planning to introduce them in an iOS 18.5 update.

Apple has promised three Apple Intelligence features for Siri, including personal context to better understand and respond to requests, the ability to do more in and between apps, and on-screen awareness to respond to requests that involve content the user is looking at. Employees testing the new Siri features have reportedly said that they are not yet working consistently.

Major new features rarely come as late as May, because Apple typically transitions to working on the next-generation version of iOS in June after WWDC.

Gurman says that Apple could still debut the features in iOS 18.4, but turn them off by default as testing continues until iOS 18.5, and in that case, we'd still see the new functionality in iOS 18.4. We should be getting the first iOS 18.4 beta soon, though it is not likely that Siri will be in the initial beta given today's report.

Article Link: Apple Intelligence Siri Overhaul Could Get Delayed
Apple purchased Siri 15 years ago. It is still a very dumb app. Can you imagine if Steve Jobs was still running Apple and a product went 15 years without being ready for prime-time? Heads would have rolled a long, long time ago.
 
I couldn’t disagree more. I’m using AI more and more. I had a really large spreadsheet with tons of data in it this week I needed to work with. My SQL is not nearly what I’d like it to be or on the level required to get what I needed. I took me 5 mins to input my requirements in regular English and ai built all the filters, formulas and output into a separate table I could work with in about 15 seconds. That’s magic and only a simple example. From there, all the charts I wanted were only a prompt away. This is now standard stuff, even on a lot of phones.

Yea this is a very technical situation for AI. I am sure it is very helpful in situations like this, or in coding I hear it can save some time (as long as you are actually auditing the code it is providing). Back to my original point, I don't see it as revolutionary in day to day tasks for everyday people. Also, while your example seems impressive and useful, I would be very wary on trusting the data it spit back out to me. I see AI get stuff blatantly wrong all the time, just with simple things like search, so I wouldn't trust the results 100% from it analyzing a massive amount of data in a database or spreadsheet and then spitting results back out to me. I would very much be double and triple checking the answers. Heck, most of the time I Google something and read the AI summary, it is wrong and by actually going to the first few results and actually READING and using critical thinking, I can pinpoint where it was wrong and get the actual answer.
 
NOOOOOOOO!!! I’ve been waiting two long month since I got my iPhone 16 Pro Max for a better Siri! Now I have to wait even longer? This is the worst news I’ve ever gotten! It’s 2025 and Siri will still be useless on my $4500 iPad and nearly $3000 iPhone!
And there's more. They'll put 12 or 16Gb of RAM on iPhone 17 pro, so the 16 pro are just gonna have iPhones 16 and 17 (normal) AI features, not the newest ones. We'll see
 
The legend of John G. grows larger. It appears in the article that perhaps whomever's photos he has have been found have now been purged by Apple's crack privacy team, and Tim is finally able to assign someone with a proven track record re: sware development to take over. Although I have joked a lot re: John G's miserable history of failure, I actually do think this change will result in Siri/AI starting to improve. Hopefully it is a real change, and John G. is being shown to door to retirement.

Finally... Others are noticing. From an article (linke below):

"Apple pays and has been paying John Giannandrea, Senior Vice President of Machine Learning and AI Strategy, millions upon millions of dollars for years. WTF of any import does he really do? WTF of any import has he really delivered? Have you used Siri lately? Yup, it’s still a steaming pile of *******.

Where’s Apple’s generative AI, John? “Too hard; too late; look for partners; gimme my paycheck and stock options.” AAPL shareholders need to start asking real questions of these executives, especially those who are supposed in charge of Apple’s “AI Strategy,” when the company clearly has none. How about some accountability for once?"

John G. -- what an IT Grifter. Spend your tens (hundreds??) of millions well.

Article Link:
 
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What gets me is  is worth $3.67 Trillion Dollars, you would think they would devote some of that to hiring Engineers and Software Devs who can actually deliver something, On Schedule, fully formed and Baked! Whenever Steve Presented a new Product either at the top of a Macworld or with the "And There's One More Thing!" It always blew us Away, and there it was finished ready to Ship and be Powered On!!
Whatever happened to that Version of ?
... forgotten about mobileme so soon? :)
 
As you pointed out the general story is out there and is well known. Do the specifics really matter at this point? Siri has needed to be rewritten for a very long time now. It wasn’t technology that Apple developed in-house, it was acquired and integrated into iOS. It was clear before ChatGPT and the large leaps enabled by LLMs like it that Siri was a mess and needed a total re-write and the appearance of LLMs has further exacerbated what was an already a large gap between Apple and it’s competitors.

Why Apple has been so reluctant to re-write something that clearly needed it is hard to say but it’s no doubt a combo meal of mismanagement from the top down with infighting / rivalry within the team itself and likely infighting / rival among the Siri / in-house AI team and other teams at Apple as well.
The way Siri needed to be updated and rewritten from release to release is incredibly counterintuitive and time-consuming which explains their predicament historically. I fear Apple saw AI as a path out of that pain but really they lack institutional competence to do what needs to be done. So here is the result: they don't get the technological infrastructure and continue to lean on tenured management that has these institutional blindspots and ignorance- when what they need is to clean house all the way up to the CEO level. Otherwise the end result moving forward is what we have -Siri 2.0, same as it's ever been. I don't expect anyone to jump ship like I did but I love my S25 Ultra and rarely use my backup 16 PM because I find Apple is so backwards (relatively speaking) when it comes to the modern things I expect from a luxury smartphone. I lack for nothing and enjoy best of breed features. And I've got a stylus finally! Apple should've done pencil support on at least the pro max models already. What's happening with Gemini flash makes it clear Apple isn't gonna get there late but provide a compelling story. Apple just won't get there and Siri is the proof.
 
Whats the point of the IOSx presentation in WWDC when increasingly we have to wait 10 months until all announced features are released..... just 2 months before we start all over again.

Cant Apple just accept that if features are ready for September then its probably best to leave them for the next major release.
Why do you want to introduce more delay? Just so you can have a nice neat package of software in September? In the past, Apple seemed to struggle to get all of the features done and ready for then to match the hardware launch. There were a lot of bugs and it often took a couple of secondary releases before things were “done”. I’d rather that they take their time, finish the work, and then release it when it is ready. We don’t need a big-bang release once a year.

This year was particularly noticeable because the big change, a better Siri, was planned for later in the cycle. With all of the effort going into AI, that didn’t leave many substantial new features otherwise. It is clear that Apple did not expect AI to be a big deal so soon and were caught behind. They are putting all of their resources into catching up and, in a rare case, are having to do it in the open where we can see the various incremental steps that are themselves not so compelling. We may need them to finish a greater percentage of the changes before they start providing the synergistic benefits that people expect. The last time we saw this was when Maps was released and it took them a while to work that into shape. They are clearly motivated now to get this done sooner, but we will see some awkward steps toward that as they move to their end goal.
 
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The best hope for our Siri future is that "Miri" is being built from scratch in a lab and will be unveiled when she's ready
 
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I'm just saying with so much money apple can't get software done right or on time.

Company valuation is not cash in hand. Modern Apple actually carries a great deal of DEBT. Most people don't perceive that is the case but look it up on their financials. Don't read that like they are broke or anything. They are just engaged in financial management that includes lots of cash and lots of debt... but they definitely do not have their valuation as a company as on-hand cash.
 
That Samsung advertises their ai features heavily in the eu and Apple doesn’t should say something about the difference in philosophy between the two companies.

True. Yet it also says something about Apple and the state of their AI.
 
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But it also says something about Samsung, the company who cheated on benchmarks.
Not really an argument. We could call out Apple for similarly shady stuff. Like battery throttling. Thing is, Samsung is right to differentiate themselves from Apple because their AI tools work as advertised (or better) and they are available now.
 
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