Again,I'm not getting one either but just because we're not the target audience doesn't mean it's a fail.
It was already a fail. Now it's still a fail, but to me it's a bigger one because in 4 years, they failed to make it better than the original.
Most people probably have no idea how to hack it
That's ok, most people don't even buy it. It's mostly a geek toy. Too bad the world of streamers have moved on to better things. You can get Netflix, DLNA support with MKV (which is now supported by most manufacturers with a clue) and BD in a box for the same price as Apple TV. And the BD players with all that do 1080p and have real audio outputs to boot.