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For the first time in ever, I'm afraid of this announcement. I'm afraid this will be the event that stops me from ever buying another Apple computer. I don't want or need a toy, I want/need a high performance portable computer. I don't want to need thinner. I don't want or need quieter. I don't want or need cooler (as in temperature). I don't want or need lighter. Now all of these desires are fine for others and I'm fine for Apple to make computers that fit these other desires, but there are still some professionals that need performance and ports. If Apple abandons me, they will abandon my family because my family depends on me for their support.
 
In-house CPUs which smoke any quad-core Intel on the market today. They've been building towards this for a long time. The culmination of Jobs' vision.
I seriously doubt we will see an in-house SOC-based Mac this time around, simply because transitioning macOS to ARM is a huge undertaking and would require significant prep work with developers.

Having said that I am fairly confident that this is where it's headed. Macs running on Apple ARM-based CPUs and GPUs. The performance is already there, just look at iPhone 7 and iPad Pro CPU and GPU benchmarks! Those chips have a TDP of 5W or so -- imagine what they can do with 25 or 35W TDP which is what they've traditionally had in MacBook Pros.

It makes perfect sense, especially given the brick wall Intel seems to have hit with their architecture.

But not next week. MAYBE in 2017.
 
"hello again"?? That's a pretty bold tagline to use, harking back to the iMac introduction in 1998 and the Mac in 1984... surely they don't have anything _that_big up their sleeve for the Mac, do they? Although, come to think of it, the iMac brand is now older than the Mac brand was when the iMac was announced, so a thorough revamp would make some sense. Strange, it doesn't feel that old at all to me.

No they won't have anything that big to show off. Tim Cook's apple is all bark no bite. People need to be ready for disappointment because if we've learned anything over the last few years is that you and depend on Tim Cook to deliver disappointment.
 
Couldn't resist quoting! I think it's possible that Apple has worked with Adobe (less likely for Microsoft) to have their suite ready for Apple ARM, but I don't think there's a chance Apple would allow anyone else to use their ARM chips

Actually, now that I think about it, I agree with you about the bit in bold.

I'm just stipulating – if they got MS on board for this, to essentially rewrite their OS for the benefit of Apple, then maybe that's the tradeoff. MS get a slice of the delicious CPU pie.

Honestly Traverse, I don't think any of us know. This is all stipulation. But as crazy and wild as our theories may be – or as grounded and humble as you can imagine – I'm sure you won't disagree that we're so so so excited for this event. :D
 
What do you people want?!

Their phone chips have DOUBLE the per-core performance of the closest competitor! What does it take for you to class a device as 'innovative' or 'impressive'?!

Well, first it has to have a different shape, be made from a different and never before used material, come with a mega-quintuple-core processor and a 8k screen, and for the new MBP's, it of course needs to have a touch screen running a hybrid i-MacOS.

I agree - people are ridiculous with the demands for on-paper specs that usually do nothing for actual use. I'm doing my job, several in fact, using my "ancient" early 2013 rMBP. It handles anything I can throw at it and other than the letter A key needing to be replaced (the A has become a white triangle), I'm not left wanting for a new one. Sure, there are people who have much more demanding tasks that might benefit from improvements in GPU, maybe CPU, but to go to the PC side, where you can get the latest / greatest chips, you have to then suffer with sub-par performance from the trackpad, or OS, or battery life, etc.

I don't need my rMBP to be a different shape, or be made from carbon fiber (or something similar), unless these things improve something I'll notice and benefit from, such as weight or battery life.
 
Contextual keys seems like a serious point of failure. I'm also thinking it will be a new revenue stream if Tim let's developers create custom keys.
 
No matter what is announced, it won't live up to the expectations of those here and there will be all kinds of complaining.

It will never be fast enough, cheap enough, high-end enough, upgradable enough, small enough, large enough, mind blowing enough.
 
Dell, HP, Acer, Sony, Lenovo and Asus will license macOS Sierra for approved designs by Apple. The partnership enables Apple to reach a wider segment of users who admire Apples software advances.

No - Apple will not license out macOS.
This would only hurt Apple and Tim's desire to accelerate a post-pc world and Apple as the majority platform.
 
I pity the fool who takes my MagSafe connector away! I trip over my power cable at least 1 time per quarter. Its saved my MBP countless times over the years. I literally can't count the times. Countless!
 
It takes courage to say courage.
Is there a bingo card for these presentations?

I'm suggesting:
'Amazing'
'Courage'
'Competitor'
'Adoption Rate'
'App Store'
Video with people that have little to do with computers
'Groundbreaking'
'One More Thing'
Spontaneous Applause (applause not at introduction of a person, but during a demo)
Phil Schiller subtle jokes
Apple Executives poking fun at other Apple Executives

..???
 
Does anyone have any speculative information (historically based) on when they could be ready for purchase?
Like many others, I have been waiting... and waiting. Relying on my 2009 iMac has been rough and before that a 17" MBP!
 
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Is there a bingo card for these presentations?

I'm suggesting:
'Amazing'
'Courage'
'Competitor'
'Adoption Rate'
'App Store'
Video with people that have little to do with computers
'Groundbreaking'
'One More Thing'
Spontaneous Applause (applause not at introduction of a person, but during a demo)
Phil Schiller subtle jokes
Apple Executives poking fun at other Apple Executives

..???

Well there's the drinking game that a few people tend to play every keynote. You in?
 
Is there a bingo card for these presentations?

I'm suggesting:
'Amazing'
'Courage'
'Competitor'
'Adoption Rate'
'App Store'
Video with people that have little to do with computers
'Groundbreaking'
'One More Thing'
Spontaneous Applause (applause not at introduction of a person, but during a demo)
Phil Schiller subtle jokes
Apple Executives poking fun at other Apple Executives

..???

'Billion'
'Magical'
'Watch Band'
'Proven' (even when it's not)
 
My credit card and dongles are ready

upload_2016-10-19_14-6-18.png


Maybe you'll score!
 
Most likely, these USB-C ports will be Thunderbolt-3 ports (which shares the USB-C form factor for the plug and which does all different kinds of protocols including USB 3.1, PCI Express, DisplayPort and has a 40Gbps speed). The Thunderbolt 3 is the end of the decades during rift that started out with SCSI (parallel, which morphed into Firewire and then Thunderbolt) and USB (serial).

Very very nice, but the most important thing is: how expensive are all the converters going to be so you can keep using your existing stuff?
 
I miss the annual Mac update. The MacWorld Conference Keynote every January was something to look forward to in the post-Christmas period when there is not much else going on. I'm glad to see a Mac event at last and hope it's the start of something new.
 
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Reactions: Benjamin Frost
Is there a bingo card for these presentations?

I'm suggesting:
'Amazing'
'Courage'
'Competitor'
'Adoption Rate'
'App Store'
Video with people that have little to do with computers
'Groundbreaking'
'One More Thing'
Spontaneous Applause (applause not at introduction of a person, but during a demo)
Phil Schiller subtle jokes
Apple Executives poking fun at other Apple Executives

..???
Product pipeline
Magical
 
  • Like
Reactions: Benjamin Frost
Dell, HP, Acer, Sony, Lenovo and Asus will license macOS Sierra for approved designs by Apple. The partnership enables Apple to reach a wider segment of users who admire Apples software advances. We will continue to revise the MacBook Pro, but we see this as a new chapter to say Hello to hundreds of millions of new customers for the first time.
For an OS that is 'free', that may cut into their profits.

However, having a licensing fee may be interesting. Wasn't that tried under Sculley?
 
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