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By what yardstick are things not innovating forward?

Internal innovations sure. But the same basic design since iPhone 6. Mac mini? Same design since 2014. MacBook Pro, Air, Trashcan ..... you get the idea. They have been reusing the same designs for years. I've even read the much hyped MBP 16 is the same old design 15", but with smaller bezels to get the screen size to 16 inches.

I don't know about anyone else but I am ready for some fresh designs. My iPhone XS is fast, takes great photos, and cost a lot... Do not need more cameras or incremental upgrades. I'm looking for a new design.
 
For a man that cried at the stage for an Apple TV"+" thingy, such small changes can be considered as innovation...

And, I wonder how some of those youtubers ,who described the Google Pixel's frosted glass back as a gym shower glass, will react for the new iphone?

What might be the innovations? Re-designed iMac? No, Tim Cook just doesn't spend money on designs to save more which led to Ive's departure. 16" mbp? That might be but they usually show the iphone and the mac on seperate events. Tim Cook's leaving? Hell yeah, that might be innovative for Apple. He sat there too much. Need someone who cares about the hardware more than money.
 
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mmm I like this slightly retro logo... I want to go back to that age of more color.. even if slightly u_u
 
I’d be happy with a year of improving what we already have and saving so called “innovations” for next year. Improve keyboards on the MacBooks, backlight the keyboard on the iPad Pro, lighten up the 12.9 IPP...little things that would be nice.
 
Every time someone comments dismissively about "innovation" on a tech blog post, an angel gets its wings (and someone who actually knows the dictionary definition of the word laughs at them).

Hopefully the new models are enough of a leap over my 8+ to justify claiming my Apple Purchase Program upgrade. Mostly want better low-light photos from the camera, anything else is a plus.
 
By “innovation only”. I’d love to see someone stand up during the keynote and say out loud “C’mon Apple this is getting ridiculous”.

What's truly ridiculous is that "innovation" has come to mean large strides forward, different designs every single year, in the minds of tech consumers. Apple has innovated every year, gradually, and we have the best devices on the market as a result. Innovation is what has carried the iPhone forward for 12 years.

And let's not forgot the huge staffing shifts this year... with Ive leaving... that opens the door to some fresh ideas and fresh perspectives on designs.
 
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I don't think there's usually anything to read into these, but that looks a bit like frosted glass and they are rumored to have frosted glass backs on the new iPhones.

Some of the invites actually mean something, but there’s not much to this one.

11R colors
3D sensing camera?
Rainbow Apple logo
Frosted/matte back

Maybe.
 
I doubt it will happen, but I would love for a surprise collaboration with Nintendo with the Apple Arcade, and have all Nintendo's virtual console titles, or at least the classic edition titles be available on the Apple Arcade.

If it wasn’t for the Switch going mental like it did, & with Iwata gone, if they had carried on the trajectory the WiiU was setting, I genuinely believe we would be getting that this year. In that alt-world, by now Nintendo would be really starting to struggle as a console maker. Fortunately/unfortunately the Switch is very good, and I don’t see Nintendo wanting to go bigger with their IP than what we are getting at the moment. Especially with recent reports that the iOS Mario Kart game is heavy on micro transactions. But we can still dream about what might have been.
 
I would like to take this opportunity to thank you for your feedback. I have taken steps to correct this egregious error. Please accept my sincerest apologies for this serious lapse in judgement on my part. It will not happen again. I am working on becoming a better person, but it takes time, and I appreciate not only your patience, but the understanding of everyone on the MacRumors forums as I work to mature and grow. Thank you.

You should not have changed your original post. He was poking fun at Phil's use of the word "courage", and how you didn't use it. :p

That said, I think it is courageous (and bold) of Apple to pull the "innovation" card, not because I don't believe they have been innovating every year (they have!), but because of the general consumer mindset around the word. It should only be used when it will meet the tech consumer's definition of the word — radical *outward* changes. These tech consumers completely overlook how iOS devices have been packing the best mobile processors of the industry (designed by Apple), how iPhones were first to have a true Face ID camera, unlike the competition, how Apple's Touch ID was best-of-breed, how iPhones were the first to have Retina-grade screens, and how iOS has added tons of features in 12 years while keeping the user experience simple and clean. It's a stellar performance.

The one area where Apple needs to break the mold is no longer building singular, non-upgradeable devices. If they can figure out way to make modular devices where parts (eg. processor, memory, battery) could be upgraded, this would not only be better for consumers, but also better for the environment. This would represent true innovation. But I don't see this happening. Apple is stuck in their ways with regards to their devices not being consumer-upgradeable.
 
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The innovation this time is they have done without the phone itself. You just pay them a $1000 and get nothing. True innovation.

Ok, that’s funny. LOL!

I can’t wait to read all the comments here when pricing on the 16-inch MacBook is announced. I have a feeling Apple is going to price it even more astronomical than expected and the backlash is going to be amazing to read.
 
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By the looks of the comments here people are getting harder and harder to please. Geez. Don't buy it.





Apple today sent out media invites for its annual iPhone-centric event that will be held on Tuesday, September 10 at 10:00 a.m. at the Steve Jobs Theater at the Apple Park campus in Cupertino, California.

The media invites offer up a first look at the theme of the event and feature the tagline "By innovation only."
appleinvites-800x843.jpg

Image via Neil Cybart
There's a lot to look forward to when it comes to the 2019 iPhone lineup, which will be the main feature at the September 10 event. Apple is expected to continue to offer three iPhones, two OLED models in 5.8 and 6.5 inches and one LCD model that's 6.1 inches, but all three will see camera improvements.

The two OLED models are said to have triple-lens camera setups arranged within in a square bump, with the setup including a telephoto lens, a wide-angle lens, and a new super-wide angle lens.

Users will be able to zoom out further to capture a wider field of view, and the new setup will bring improvements to low-light images. As for the 6.1-inch iPhone, it's getting a dual-camera setup for the first time.

2019iphonescreensizes.jpg

Apple is going to use a new matte finish for the iPhones, and they're said to feature better shatter and water resistance for improved durability. Face ID is being improved and will work from more angles, but there won't be other changes to the notch.

3D Touch is also being eliminated in favor of the haptic feedback system first introduced with the iPhone XR. Bilateral wireless charging, bigger batteries, a new AMX co-processor and A13 chip are some of the other features that we're expecting to see.

iphonedummymodelstrio.jpg

Apple's fall event also often includes the Apple Watch, and while it's looking like we're not going to see many updates to the watch this year, there are hints of new ceramic and titanium models.

New iPad Pro models, a new 10.2-inch iPad, and a new high-end 16-inch MacBook Pro are also on the horizon and are expected to launch in the fall, but it's not clear if Apple will introduce these at its September event or hold a second fall event as it often does.

13-16-inch-macbook-pro-air-trio.jpg

A mockup of a 16-inch MacBook Pro
Apple's new hardware will ship with the latest version of iOS, iOS 13, and ahead of when the new iPhones launch, we can expect to see iOS 13 released alongside macOS Catalina, watchOS 6, iPadOS, and tvOS 13.

Two new services, Apple Arcade and Apple TV+, are going to launch this fall, so we may hear additional details including pricing information and release timelines at the September event.

applearcade-1.jpg

As with past events, Apple will stream the event live on its website and on the Apple TV when it kicks off at 10:00 a.m. Pacific Time, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

Article Link: Apple Invites Media to September 10 Event at Apple Park: 'By Innovation Only'
 
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I pray to Crom, my one and true god, that he grants my request.....my request that apple releases a 16 inch macbook pro with magsafe charger, USB type A & C ports, 10 gigabit ethernet port, improved cooling, working keyboard, 4k resolution, and SD card reader.......if he does not listen to me.....then the hell with him!!!!!
 
You should not have changed your original post. He was poking fun at Phil's use of the word "courage", and how you didn't use it. :p

That said, I think it is courageous (and bold) of Apple to pull the "innovation" card, not because I don't believe they have been innovating every year (they have!), but because of the general consumer mindset around the word. It should only be used when it will meet the tech consumer's definition of the word — radical *outward* changes. These tech consumers completely overlook how iOS devices have been packing the best mobile processors of the industry (designed by Apple), how iPhones were first to have a true Face ID camera, unlike the competition, how Apple's Touch ID was best-of-breed, how iPhones were the first to have Retina-grade screens, and how iOS has added tons of features in 12 years while keeping the user experience simple and clean. It's a stellar performance.

The one area where Apple needs to break the mold is no longer building singular, non-upgradeable devices. If they can figure out way to make modular devices where parts (eg. processor, memory, battery) could be upgraded, this would not only be better for consumers, but also better for the environment. This would represent true innovation. But I don't see this happening. Apple is stuck in their ways with regards to their devices not being consumer-upgradeable.
Yes, I understood the reference, lol. I thought it was funnier with "courage" so I edited it. I was having a laugh with my apology, which was a reference to all the videos and posts over the past few years of famous people asking for forgiveness because of the cancel culture we're experiencing.

Yeah it really makes me wonder what else they have up their sleeve. I remember this mysterious rumor from a few years ago that Apple was working on a search engine to destroy Google once and for all. Seems like a weird event to unveil such a thing, as WWDC would be much better, or heck, I think that would warrant a standalone event because of how shocking it would be.

I'm hoping they are going to be doing a lot of innovative things with the camera system, both back and front. Things that could further increase dynamic range, lower noise, help in low-light, aid in composition of a photo, allow Face ID to be used from more angles, etc.

I'm also hoping they will introduce a smaller, lower priced HomePod that sounds good, just not quite as good as the big one.

A smaller innovation I would like to see is an updated AirPod that can fit in-ear for people whose AirPods don't fit well. I have to use a special dermal adhesive that I replace every 1-2 weeks. The companion small innovation is the ability to wirelessly charge the AirPods case on the back of the iPhone, which seems like a lock. Neither of these are very innovative as other companies have done it, but it would be really nice.

A big innovation would be combining Face ID into a compact module that also includes the front facing camera that can sit beneath the display providing a true full screen experience. But we won't see anything close to that until next year. Another big innovation would be the 3D depth sensing laser or whatever that rumor was about that is supposed to be coming at some point which will make AR a lot better. However, I still have my doubts about how useful AR is on a phone vs. glasses/contacts. But I guess to get to that you have to start on the phone, as Google found out with their failed project Google Glass. I still like using AR on my phone to measure things in a quick and dirty way, along with placing furniture in my house before I buy it.
 
There will be a new design. Which means I'll be paying through the nose for a new 11 Pro MAX and everyone on the subway will know I have the latest iPhone. How's that for innovation?

I think it is still going to look like a smartphone and they all look the same and boring .. been for years
 
If we're only getting a large square camera and the same front notch and bezel, it's going to be a difficult sell.
Yes, there's more to a phone than just appearances.
And Apple will throw in some software goodies that will make it somewhat more desirable.

But I can't help but feel it will look so dated compared to recently launched Samsung and Huewei phones.
 
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