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Apple iPhone Teaser Ad Airs During Oscars [Updatex3]
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Me, too. Somebody must have had to do a lot of calling, paying and lawyering to get all those clips of famous actors. Not to mention scouring a zillion films to find scenes involving famous actors answering the phone.
Did they miss Maxwell Smart's shoe phone?
This must have been a huge effort and I thought it was great.
honestly i was disappointed. I dont really know what I was expecting and maybe i just took the term "teaser" too far. Because that's really all it was...at best. The commercial itself was creative and I loved the movie choices, most of my favs, but I was hoping for a little more information...maybe some new screenshots?...anything?....is that too much to ask???
Hidden in the cone of silence
I guess they figured enough uninformed people are already walking all over the iPhone, and they didn't want to get sued for impying that you could use the device as footwear.
I guess they figured enough uninformed people are already walking all over the iPhone, and they didn't want to get sued for impying that you could use the device as footwear.
A rip off or...?
Thank God someone else noticed this! There's another thread about the Oscar night ad on MacRumors where I pointed that out - I've copied my original comment from that thread to this one. Although the video piece was created in '95, I didn't see it myself until it was on tour in my home town at the local art gallery about two years ago. When the ad aired, it had a high familiarity to me....
My post from the other (Apple to Advertise iPhone during Academy Awards) thread:
Sorry, Apple - this has been done before - back in 1995:
"Cleverly conceived and artfully edited, (artist) Christian Marclay's 7 1/2-minute video, Telephones, comprises a succession of brief film clips that creates a humorous narrative of its own in which the characters, in progression, dial, hear the phone ring, pick it up, converse, react, say goodbye and hang up."
http://www.ocma.net/index.html?page=new&piece=22
Thank God someone else noticed this! There's another thread about the Oscar night ad on MacRumors where I pointed that out - I've copied my original comment from that thread to this one. Although the video piece was created in '95, I didn't see it myself until it was on tour in my home town at the local art gallery about two years ago. When the ad aired, it had a high familiarity to me....
My post from the other (Apple to Advertise iPhone during Academy Awards) thread:
Sorry, Apple - this has been done before - back in 1995:
"Cleverly conceived and artfully edited, (artist) Christian Marclay's 7 1/2-minute video, Telephones, comprises a succession of brief film clips that creates a humorous narrative of its own in which the characters, in progression, dial, hear the phone ring, pick it up, converse, react, say goodbye and hang up."
http://www.ocma.net/index.html?page=new&piece=22
No, no; not rip-off....
Since this was the Academy Awards, you'd have to call it an homage
Since this was the Academy Awards, you'd have to call it an homage
'95! wow, that's a lot further back than i expected. i thought a few more apple users would notice this (i guess given apple's popularity among an educated/art-savvy crowd), but alas. sad attempt here, apple.
You don't work in advertising do you. Everything is based off of something else. And I do mean EVERYTHING. Do you really think that Christian had the original idea of taking snippets of films and splicing them together in a conversation?
Every Art Director I know has at least one file folder of clipped ads. Film and video guys have the same only electronic of course. And the refer and use them when making new ads.
What is your point? Every ad has to be 100% original? That would eliminate about 100% of the ads.
While ads can be artistic they are first and foremost COMMERCE. They exist solely to generate sales and revenue for clients. Nothing more.
I don't understand why some people are so passionate about criticizing the ad so much.
I was a nice ad, very appropriate for the Oscar occasion.
In my view it was simple and intelligent. Some people might think it was not so effective because only in the last few seconds show the iPhone. I disagree.
I watched it live and I was puzzled by the commercial when it started. It kept me watching and in the end it was a nice surprised the revealing of the iPhone.
Simple yet powerful, Just like Apple.
Good job.
Guys this is just a teaser ad. What's the big deal. The product is coming in June, July. For sure another ad campaign will unveil. Chill out!
I was a nice ad, very appropriate for the Oscar occasion.
In my view it was simple and intelligent. Some people might think it was not so effective because only in the last few seconds show the iPhone. I disagree.
I watched it live and I was puzzled by the commercial when it started. It kept me watching and in the end it was a nice surprised the revealing of the iPhone.
Simple yet powerful, Just like Apple.
Good job.
Guys this is just a teaser ad. What's the big deal. The product is coming in June, July. For sure another ad campaign will unveil. Chill out!
actually, no. i truly do not believe that someone had THIS (the ad is what we're talking about, isn't it?) idea and actually did something about it before marclay in 1995. if you disagree, please show some corroborating evidence. otherwise, i would certainly like everyone who loved the "creativity" of this ad to know that it was pretty much a rip-off. ABD: already been done, folks!
to start, this comment is fundamentally wrong in so many ways. but ideologically, this is why i have no respect for advertisers/commercial art directors (or, at least the ones you're talking about). the job seems pretty low-brow if it's all about copying from a folder of 'clipped ads.' way to take a mindless career path! i'm sorry, but it's not like everyone on this planet is too caught up in commercialism that they can't have any respect for creativity. get real. the modern advertising you're talking about really came about in the 60's, and the entire film medium itself is barely 100 years old. you think everything's been done before? you're holding advertising in some high esteem when really it just seems like all these people working in the field should be fired for the sake of humanity. really, you act like there is a law against originality.
Which French woman?Just wanted to be the 10th person to say that French woman is Audrey Tautou!
i liked the wes anderson ad a lot too! i'm curious to know where american express took their idea from, because the idea of allowing famous directors to create/star in a commercial must have been done before, right?
Spin
Let's not confuse emulation with the placing of a new spin or point
of view on a product. In terms of originality, some are better than
others, and those in particular seem most memorable. The Ridley
Scott 1984 Apple ad, inspired by Orwell's 1984, was indeed more
original than most, and stands out as one of the most profound in
commercial history. The silhouette Apple ads aren't so bad either,
and are highly original in content. Not all ads are 100% re-makes...
the better ones, however, seem to place a spin on something which
makes it pertinent to the times.
Let's not confuse emulation with the placing of a new spin or point
of view on a product. In terms of originality, some are better than
others, and those in particular seem most memorable. The Ridley
Scott 1984 Apple ad, inspired by Orwell's 1984, was indeed more
original than most, and stands out as one of the most profound in
commercial history. The silhouette Apple ads aren't so bad either,
and are highly original in content. Not all ads are 100% re-makes...
the better ones, however, seem to place a spin on something which
makes it pertinent to the times.