Think about it, showing an ad during the Oscars, with all clips of recognizable movies. They weren't trying to inform the public on the iPhone and its capabilities, they were trying to make an impression. Think outside of the box for once.
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Apple iPhone Teaser Ad Airs During Oscars [Updatex3]
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Think about it, showing an ad during the Oscars, with all clips of recognizable movies. They weren't trying to inform the public on the iPhone and its capabilities, they were trying to make an impression. Think outside of the box for once.
boss1
macrumors 6502a
yeah all this for just a commercial, now just imagine all the attention when this thing actually ships 😱
Kwill
macrumors 68000
Seems Expensive!
Releases or paid endorsements from so many actors yet very appropriate and targeted for the occasion. The 32 movies appear to be a chronological evolution of "Hello" that will be revolutionized in June.
Releases or paid endorsements from so many actors yet very appropriate and targeted for the occasion. The 32 movies appear to be a chronological evolution of "Hello" that will be revolutionized in June.
7on
macrumors 601
When has any commercial done that? I still think the only reason to drive a Scion is so that vector graphics can chase you down in the street and rape your car.
psycho bob
macrumors 6502a
The Bob De Niro clip isn't from Meet The Fockers it is from the 2002 movie City By The Sea as far as can tell. I could be wrong though haven't seen it in quite a while.
mrat93
macrumors 68020
Am I the only one who noticed that at doesn't say iPhone at all in the ad? It just says "Hello (no period) Coming in June". Could the one sentance mean something? Possible name change? I really hope not and it probably won't be. But just in case, I'm calling a name change to "Hello" by June. 😛 
justflie
macrumors 6502a
Am I the only one who noticed that at doesn't say iPhone at all in the ad? It just says "Hello (no period) Coming in June". Could the one sentance mean something? Possible name change? I really hope not and it probably won't be. But just in case, I'm calling a name change to "Hello" by June. 😛
Nah, I don't think they'd bother with a name change after wrangling with cisco for iPhone. People know it as iPhone so why change it and mess with what people already identify it as?
Rocketman
macrumors 603
Someone here noted the change to at&t right away after the first ad aired, and I mentioned the time right after seeing the image from the ad showing the at&t thing, so it was scooped on macrumors.com first.
Note not AT&T! Note the front camera is not yet visible.
Rocketman
agree with you .. but then again this is a mac forum, and you should expect 12 page (and counting) long worship of something very very ordinary ..
i wonder if some of these guys would wet their pants if they ever saw bravia ads.
@rest: you can flame me now.
Rocketman
macrumors 603
As a practical matter, this is the first commercial for a long rumored, recently previewed new product from a company that tends to release products that change the social fabric of the country.
While the Mac only has about a 5% market share, the long life of the products results in a nearly 20% of the installed base.
The iPod of course is a societal fad.
The iPhone when it is released is, at minimum, known to show an entirely different way of interacting with and manipulating data and services on a wireless handheld unit.
Apple may never dominate a large percentage of the product spaces they enter (iPod being the exception), they do tend to "change the game" and "lead the way".
So fanboys aside, this is a meaningful event in our culture.
From an Apple perspective, last night was pretty important. There was a live performance of a song from the popular movie Cars which was done by Pixar and Pixar was purchased by Disney, making Apple iCEO Jobs quite rich.
Gore who is on the Apple board, made several appearances at the Oscars and the project he worked on won awards. Apple was instrumental in the data displays used on the movie.
The ad itself (I saw it a third time later in the show) made the first consumer release about an upcoming Apple product called iPhone, but is really much more. It is a full desktop class computer in handtop format.
When Apple first released the Macintosh, they used a MacPaint "hello" on the computer screen to show the computer could do images as well as text.
The ad last night said "hello" this time in the context of a phone greeting, but you get the historical reference to the release of an entirely new product class from Apple, Inc.
Rocketman
mrat93
macrumors 68020
Well, disregarding Cisco, it could be like the terrible "Revolution to Wii" name change all over again.
Dude, it's just a teaser.
Which is also why I find all this insane, over-the-top praise a little silly as well.
Nevertheless, I still want one.😛
LeeTom
macrumors 68000
Christian Marclay's "Telephones"
Has anyone seen Christian Marclay's video piece entitled "Telephones"? If this wasn't inspired by it, I would be pretty surprised.
' "Telephones" is a cinematic collage featuring a succession of edited film clips from classic Hollywood movies - a collage which focuses attention on the telephone conversation as a ritual of everyday life.'
Check out this small clip of "Telephones", from 1995:
http://blogfiles.wfmu.org/DG/marclay_video.mpg
Has anyone seen Christian Marclay's video piece entitled "Telephones"? If this wasn't inspired by it, I would be pretty surprised.
' "Telephones" is a cinematic collage featuring a succession of edited film clips from classic Hollywood movies - a collage which focuses attention on the telephone conversation as a ritual of everyday life.'
Check out this small clip of "Telephones", from 1995:
http://blogfiles.wfmu.org/DG/marclay_video.mpg
A few things that haven't been addressed
I know this will most likely not get answered, as this topic is already fairly old and might get buried, but on the off chance it's read...
Ok, I was thinking about a few things that I haven't seen mentioned anywhere online or else where:
1) Video: The iPhone has a 2.0 megapixel camera, and mention is made of picture taking. However, what about filming? More importantly, I can just about guarantee that both Leopard's and the iPhone's secret features will be full integration with iChat. Any one remembers in one of the Leopard beta releases seeing "Answering Machine" as a new feature in iChat 4.0? Does anyone see a connection? Video conferencing between the iPhone and Leopard? 😀
2) 3G. I am concerned over the iPhones lack of 3G/HSDPA. With fully enabled web browsing and email, why doesn't the phone support 3G/HSDPA connect ability? How are the download rates currently for the iPhone? Would 3G/HSDPA connect ability be another secret feature released last minute (and does that require FCC approval before release)?
3) A user mentioned the lack of external lock/unlock. As it turns out, the iPhone DOES have a sleep/awake toggle switch on top of the unit, along with the 3.5mm headset and audio jack and SIM card slot (which technically, couldn't a SIM card for another carrier be inserted into the phone and used on that network, such as T-Mobile or even Orange in the U.K.???). 😕
4) Third party integration/compatibility. The iPhone will sync with Mac OS software (iCal, Address Book, etc.) as well as PC/Windows software (Outlook). What about Microsoft Office? I would be very surprised if the iPhone won't support Excel, Word, Entourage (for Mac OS), etc. as a great deal of the business world who utilize PDA technology would require such ability. Perhaps as Microsoft Office 2008 (or is it 2007?) is released later this year, those options will be available?
5) Peripheral devices. For PDA use, could someone technically plug in a keyboard to use as a stationary office device, bypassing the touch input typing of the iPhone (if one prefers)? This is already an option with Palm and other PDA devices...
6) Scratching. I have read that the iPhone is a huge improvement over the current 5G iPod screens in terms of scratching. However, as breathing heavy on the 5G iPods may cause scratching, how big of an improvement on a device that requires constant touching? Will transparent screen protectors used on current Palm Stylus devices work while still allowing multi-touch input?
7) Battery. Big question, as the iPod line has a history of battery related issues. As with the iPods, the iPhones battery is irremovable. How long will the device last with current battery configuration, especially given the need for constant use (PDA/Phone/iPod features in one device will certainly tax battery life, raising the issue of future lifespan)?
Ok, that's enough for now lol. 😱
I know this will most likely not get answered, as this topic is already fairly old and might get buried, but on the off chance it's read...
Ok, I was thinking about a few things that I haven't seen mentioned anywhere online or else where:
1) Video: The iPhone has a 2.0 megapixel camera, and mention is made of picture taking. However, what about filming? More importantly, I can just about guarantee that both Leopard's and the iPhone's secret features will be full integration with iChat. Any one remembers in one of the Leopard beta releases seeing "Answering Machine" as a new feature in iChat 4.0? Does anyone see a connection? Video conferencing between the iPhone and Leopard? 😀
2) 3G. I am concerned over the iPhones lack of 3G/HSDPA. With fully enabled web browsing and email, why doesn't the phone support 3G/HSDPA connect ability? How are the download rates currently for the iPhone? Would 3G/HSDPA connect ability be another secret feature released last minute (and does that require FCC approval before release)?
3) A user mentioned the lack of external lock/unlock. As it turns out, the iPhone DOES have a sleep/awake toggle switch on top of the unit, along with the 3.5mm headset and audio jack and SIM card slot (which technically, couldn't a SIM card for another carrier be inserted into the phone and used on that network, such as T-Mobile or even Orange in the U.K.???). 😕
4) Third party integration/compatibility. The iPhone will sync with Mac OS software (iCal, Address Book, etc.) as well as PC/Windows software (Outlook). What about Microsoft Office? I would be very surprised if the iPhone won't support Excel, Word, Entourage (for Mac OS), etc. as a great deal of the business world who utilize PDA technology would require such ability. Perhaps as Microsoft Office 2008 (or is it 2007?) is released later this year, those options will be available?
5) Peripheral devices. For PDA use, could someone technically plug in a keyboard to use as a stationary office device, bypassing the touch input typing of the iPhone (if one prefers)? This is already an option with Palm and other PDA devices...
6) Scratching. I have read that the iPhone is a huge improvement over the current 5G iPod screens in terms of scratching. However, as breathing heavy on the 5G iPods may cause scratching, how big of an improvement on a device that requires constant touching? Will transparent screen protectors used on current Palm Stylus devices work while still allowing multi-touch input?
7) Battery. Big question, as the iPod line has a history of battery related issues. As with the iPods, the iPhones battery is irremovable. How long will the device last with current battery configuration, especially given the need for constant use (PDA/Phone/iPod features in one device will certainly tax battery life, raising the issue of future lifespan)?
Ok, that's enough for now lol. 😱
French woman
The "French Woman" is Audrey Tautou, famous for the french movie Le Fabuleux destin d'Amélie Poulain.
hth,
beg
The "French Woman" is Audrey Tautou, famous for the french movie Le Fabuleux destin d'Amélie Poulain.
hth,
beg
JBytes
macrumors member
Rocketman
macrumors 603
1) I hae a Sony camera which takes both 5mp stills and 640x480 movies. It is quite practical for iPhone to do it. It is a software issue. A simple one.
2) 3G/HSDPA is integrated into the modern chips and presumably the ARM chips Apple uses. The real issue is not "capability" but exclusive agreements, deployment of the enabled capabilities to the target markets, etc. iPhone has EDGE which is a 1st gen data format widely deployed by ATT before there was a popular cingular. I personally believe wifi and wimax will supplant all of the cellular protocols entirely with VoiP and true mobile broadband internet. By having a 3+ year contract with Cingular, Apple hedges its bet on speed of deployment of 802.16 wimax.
3) Apple probably has a scheme requiring a bessed driver tomake a "foreign" SIM card work. We'll see how phone hackers succeed with iPhone about a month after release.
4) iPhone will synch. It will have iCal and iChat if not at release, then shortly thereafter. I HOPE it can read, modify, save Microsoft format files either with an Office clone, import/export of an Appleworks like app, or by running a real copy of mobile Microsoft Office. None of that is certain at this point despite the obvious need. It really should talk to all the widely popular messaging networks deployed by corporations since the price point of this product is easily absorbed by corporations. To not do so would be a mistake IMHO.
5) It has Bluetooth and it has a dock. Therefore most Bluetooth or USB devices will work with it (assuming generic or specific driver access) including keybaords, mice, printers, disk drives, etc.
6) I hear they spent a LOT of time on the surface treatment. I suspect it will be tugher than the iPod, but not a whole lot better. I understand it is lightly matte so scratches are of less import.
7) All battery problems translate to all devices. Hope for new battery technology entirely or simply suffer through it.
8) ATN
Rocketman
Update!
Apple has posted the ad on their Web site:
http://www.apple.com/iphone/hello/
In a variety of sizes, too! 🙂 Enjoy.
Apple has posted the ad on their Web site:
http://www.apple.com/iphone/hello/
In a variety of sizes, too! 🙂 Enjoy.
My wife watched the entire Oscars show. I asked her if she saw the iPhone ad. She said "No." I wonder how effective the ad was. Ads are just "noise" people tune out.
Awesome, thanks so much, I didn't know it had those features such as EDGE already incorporated. I seriously doubted I would be interested in buying the iPhone with some of those issues, but you definitely know what you're talking about and some of my concerns seem minute in general now. The iPhone does use WiFi, right? Either way, I'm sure download rates will not be terrible as one of the major features of the device is multimedia web browsing and email support. IChat integration would be impressive, especially video conferencing with the device. That alone would be a selling point for office use. Hopefully Apple will address the other issues before release, but regardless it's still a great device.