Absolute true! If I see how $50--$70 pens are doing, some of them are nothing more than a Aluminium finger with a rubber tip, the $99 for the pencil with it's microscopic motherboard and all of the technology on board is a really decent price.
The keyboard is bloody expensive, but the Belkin Qode Pro Utimate keyboard was just as expensive and a real pain in the proverbial place, losing it's BT connectivity every 15 minutes, casing that cracked, update software that required 9.1 and couldn't work with anything later.
But the Apple keyboard is working perfect, certainly with iOS 9.3 it's a dream to type one. YMMV, but I can type long and lots on it.