You know things are bad when Apple has to up the prices on current products.
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Apple Just Increased Prices on MacBooks, iPads, and More
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turbineseaplane
macrumors Penryn
A lot of of us would agree with that on the whole, but we are not even being given a choice.
It’s infuriating
frozencarbonite
macrumors 6502
Well it looks like I'll be trying to squeeze every bit of power out of my M1 Max that I can. Then I'll build a PC where I can get more power for the same if not less money.
1ppl3
Suspended
I saw this coming, but not so high or so fast. I bought my iPad Air on Saturday, and just beat the $150 price increase. I feel very lucky. Good thing I got my new iPhone at the end of April. I should be good for several years with both.
I am pretty sure this severely halted the popularity of the macbook Neo..
I think they made a huge mistake, and should not have increased the price of the neo, as when prices globally are that expensive you want everyone on your platform.
A mobile all in one device, with icloud etc.
Ah well
I think they made a huge mistake, and should not have increased the price of the neo, as when prices globally are that expensive you want everyone on your platform.
A mobile all in one device, with icloud etc.
Ah well
I just picked up a spare ATV4K w/Ethernet for $149 at Best Buy. No way I'm spending $250 for one...with AI or not.
There is always one of these guys lol.
I guess the 112 billion in net profits for 2025 wasn’t enough.
if they raise iphone prices beyond what normal people can afford, their sales will take a massive nose dive and receive ALOT of complaints and shareholders bailing out..unless ternus comes to the rescue lol
xxFoxtail
macrumors 65816
These price jumps are higher than I thought they'd be. Fortunately, I’m not going to need a new computer for a few years. I’m also guessing they’re waiting for the next iPhone to raise those prices.
daneoni
macrumors G5
Increasing refurb prices too is crazy work.
Since memory is worth so much more now, will Apple be increasing the trade-in values of their products as well? 🤔
Not at all. This will force the personal computing industry to start being smart and stop being greedy.
This is a great time for people to start learning again about what it takes to make hardware go farther. I'm typing this on a 11 year old Macbook Air running linux and it runs great. Cost me $100 total used plus another $40 for a new battery.
It's going to force companies to program to the specs. No more stupid bloated garbage 20gb software package because hardware is cheap. You want the biggest audience for your product, you make sure it runs smooth on light weight older hardware.
This has the potential to be the biggest benefit for the small indie developers, those who can quickly adapt, and those who know how to really do personal computing not the posers we have now.
turbineseaplane
macrumors Penryn
Well, I’m very happy I’m comfortable with my M5 MacBook Air.
Hopefully it gives me a good long run
Hopefully it gives me a good long run
I mean it's not just Apple at all. I built a high end gaming PC in October 2025 for $2500, that same machine costs $3500+ to build now with same components.
Yeah, no greed here, right? Those chips were already bought and paid for a long time ago!
poorcody
macrumors 68000
If the iPhone isn't going up in price, are the other products subsidizing its memory price costs?
adamlbiscuit
macrumors 6502a
Yes, to give you an example, in 2022 Apple hiked the prices of pretty much all their devices in the UK due to a weakening pound (thanks Liz Truss and your disastrous mini-budget) and also inflation.
The increases weren't this high, but they were still a gut punch. However, they did eventually come back down.
IIRC this also happened in much of the EU - I can't say for certain what happened there and if the prices ever did come back down, but in the UK at least, they did.
However, when they did come down, they didn't come down until the product was next refreshed (despite the prices being raised mid-product cycle) - I imagine that's what'll happen eventually with these increases.
1ppl3
Suspended
Hahahaha I am laughing my backside off at this! Talk about disgusting profiteering!! hahaha.. don't anyone dare feel sorry for Apple or anything else, they are still making record profits every quarter, still at least a 30% profit on every product sold, they could EASILY swallow some of the costs, and Apple themselves are PART of the problem causing the price increases in the first place!!!
But the Mac Studio price increases just show the profiteering bare faced hahaha.. Homepod Mini hahahaha...
But the Mac Studio price increases just show the profiteering bare faced hahaha.. Homepod Mini hahahaha...
DottySr
macrumors newbie
I completely agree this was a needed price hike and wondered why Apple held out so long.
The indicators of an upcoming price hike have been out for MONTHS. AI datacenters on a chip spending spree, the destruction of an LNG plant in the Middle East (byproduct of which is helium necessary for chip production.)
We were teetering on … well, our existing first line Apple products in our home ecosystem aren’t capable to fully exploit the new features … but they still work just fine for our purposes.
Decided to go ahead with the upgrades … 14 models to 17 on 2 phones, intel Macbook Pro to M5Pro Macbook Pro, M4Max Studio.
Got in under the wire. Received my MBPro two weeks ago. Phones in February, Studio in April.
Would love to get the spouse off her Wintel machine. She just retired and will no longer have office tech support and I long ago told her I was unqualified to mess with that. (Not to mention having blood pressure elevating levels of frustration on dealing with Windows issues.)
Perhaps should have kept the intel MBPro, but I dislike having collections of unused tech.
Just went through the box of USB cables. Oy! And the various versions of USB C cables that are 2.x and 3.x and have little to indicate which they are drives me nuts!
The indicators of an upcoming price hike have been out for MONTHS. AI datacenters on a chip spending spree, the destruction of an LNG plant in the Middle East (byproduct of which is helium necessary for chip production.)
We were teetering on … well, our existing first line Apple products in our home ecosystem aren’t capable to fully exploit the new features … but they still work just fine for our purposes.
Decided to go ahead with the upgrades … 14 models to 17 on 2 phones, intel Macbook Pro to M5Pro Macbook Pro, M4Max Studio.
Got in under the wire. Received my MBPro two weeks ago. Phones in February, Studio in April.
Would love to get the spouse off her Wintel machine. She just retired and will no longer have office tech support and I long ago told her I was unqualified to mess with that. (Not to mention having blood pressure elevating levels of frustration on dealing with Windows issues.)
Perhaps should have kept the intel MBPro, but I dislike having collections of unused tech.
Just went through the box of USB cables. Oy! And the various versions of USB C cables that are 2.x and 3.x and have little to indicate which they are drives me nuts!
