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Not at all. This will force the personal computing industry to start being smart and stop being greedy.

This is a great time for people to start learning again about what it takes to make hardware go farther. I'm typing this on a 11 year old Macbook Air running linux and it runs great. Cost me $100 total used plus another $40 for a new battery.

It's going to force companies to program to the specs. No more stupid bloated garbage 20gb software package because hardware is cheap. You want the biggest audience for your product, you make sure it runs smooth on light weight older hardware.

This has the potential to be the biggest benefit for the small indie developers, those who can quickly adapt, and those who know how to really do personal computing not the posers we have now.

I appreciate your optimism, but I think this has an equal chance of largely eradicating personal computing eventually and turning devices into mere appliances that contact the cloud and require subscriptions for everything.
 
My wife and I anticipated this happening soon so last weekend she bought a new ipad Air and the weekend before that we bought a new Macbook Pro m5 Pro. Just in the nick of time, wow.

Now its time to hunker down and buy nothing unless something literally breaks. We do need a new Apple Tv though when the new model comes out but that will be the smallest hit thankfully.
 
Thats a choice, i am completely off socialmedia have a iphone air and macbook neo. I dont watch youtube, i watch TV instead if i want slop entertainment.
I LOVE YouTube, it’s actually more interesting than regular TV. Not necessarily HBO and (surprisingly) Apple TV shows. But it’s fantastic for content. I don’t mean Mr Beast, I mean everything from Battlefield Trust videos to PBS NOVA to music concerts. Love it.
 
Interesting how the phones & watch didn’t see any rises.

I guess they’re trying to get rid of the current lineup asap & then we’ll see the bumps in September
 
absolutely wild

the cheek of them

Screenshot-2026-06-25-at-14-13-43-Apple-United-Kingdom.png
On the plus side, you seem to have your tech up to date and won’t need to be in the market for a few years!
 
I saw this coming, but not so high or so fast. I bought my iPad Air on Saturday, and just beat the $150 price increase. I feel very lucky. Good thing I got my new iPhone at the end of April. I should be good for several years with both.
which iphone did u get? im thinking about a air vs. 17 pro or 512 gb iphone 17
 
It's also worth pointing out that these price increases are not temporary. The history of how Apple does business tells you that they will keep the prices elevated and try to sell it as the software\improvements being worth it. Even after storage prices go down.

By that same extension, storage prices are never going to "go down" to what they were. Not even close. Ever.
 
Apple TV by SEVENTY?! Jesus Christ.
Dunno what'll happen here in Europe but god damn, that looks like a preparation for the new price for the Siri-AI model coming in autumn.
I was waiting for the new model as I want a 2nd one for a new TV room. Forget that - I've just got one at the old price from Amazon. I can lived without the AI nonsense that the nee one will have stuffed in it.
 
I've built a nice little collection of Apple products over the years, trying to weigh cost to benefits and being smart at when I upgrade old devices and how long I hold onto others.

I used to upgrade my phone every year but that stopped making sense after a certain point, the phones just don't bring wholesale changes much anymore year over year. The iPad is so great nowadays that you swing for the fences and go all out and then stay with that choice for 3-5 years.

I was tempted to finally replace my M1 Air at some point since it's not my main computer anymore but as I'm typing on it now (I bring it with me on vacations) I'm surprised how good it still is on Sonoma. Maybe there's still life left in the old girl.

My AirPods (gen 3 launch) are still kicking even though I've had many opportunities to get the noise cancelling ones I just never pulled the trigger.

The only recent upgrade I've done was a month or so ago when I got a great deal on a basically brand new Apple Watch 10 titanium to replace my 7 aluminum. Good thing I did since the 7 will no longer get new updates.

All in all, I hate that things have gotten the way they have. I want more affordability and I want wages to increase with the times so that people can buy the things they want and work hard for and have some enjoyment in life. It's shame we as Americans chose a different path.
 
This isn’t a money grab. Apple held out longer than most companies. You want to place blame, blame AI.

I'll STILL blame Apple then considering they are one of THE main arbiters of Ai now.... you didn't think of that did you?

Whoever you are that downvoted this is not living in reality I'm afraid..... Just how do you actually think Ai works?
 
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I LOVE YouTube, it’s actually more interesting than regular TV. Not necessarily HBO and (surprisingly) Apple TV shows. But it’s fantastic for content. I don’t mean Mr Beast, I mean everything from Battlefield Trust videos to PBS NOVA to music concerts. Love it.
I dont, its highly fabricated/cookie cutter content that is often puddle deep, rinse repeat content with embedded sponsors, commercials, then youtube itself is full with clickbait, AI, engagement traps.

All these so called usefull content, can easy be learned yourself by actually investing some meaning full time reading books/papers about the subject making you far more knowledgable then the FOMO bitsize Noise people consuming because everything needs to be on demand in short form content.

But you enjoy it it`s fine.
I watch TV, get bored within a hour or minutes depending on what`s on that moment. No expectations no highly specific content searches that youtube designed to hook your brain by keep you in a doomscroll/binge watch fest.
 
I appreciate your optimism, but I think this has an equal chance of largely eradicating personal computing eventually and turning devices into mere appliances that contact the cloud and require subscriptions for everything.
It will for those who are too lazy or too unwilling to develop real solutions. That's a Stupid Tax and I'm fine with it. People will either have to learn or they will pay it.
 
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