Apple Just Increased Prices on MacBooks, iPads, and More

[SRQrws]

It's not just AI and memory costs driving these increases. Look around you. Everything(!!) is up dramatically. I'm paying 20% more per kwh of electricity since January 1. Food costs, healthcare costs, fuel... Pretty much everything. All of these increases weigh into the pricing of goods produced. Cut off 20% of the world's oil supply over the last four months and the cost to ship literally everything goes up. The fact that this surprises anyone, given the current state of affairs (at least in the U.S.) surprises me.

 

[DEMinSoCAL]

I can’t believe the Apple TV price increase. $250 for an Ethernet equipped model….GTFO

Apple TV just went from most anticipated to the least in just an hour.

 

[Seanm87]

Apple know they need to be careful with the price of the iPhone. It’s such an important seller for them if they push too high it will hurt them.

 

[ghostanime2001]

Oof. Maybe I should have upgraded to the M5 MBA in hindsight.

Oh well. You snooze, you lose. 🫪

I always say the first choice is your best choice

 

[Marswarrior462]

I wonder how much my maxed out M4 iPad Pro is worth. I bought it for $4500 last year as soon as it came out

 

[Mr. Heckles]

these base prices are here to stay even after the chip shortage ends unfortunately

Not true, Apple has lowered prices many times.

 

[satchmo]

Who's calling the shots here, Cook or Ternus.

Or is this Apple bad cop, good cop strategy?

 

[Saturn1217]

Seems like we all are paying for AI whether we use it or not. Don't worry, in a couple years if it ever becomes useful they'll start charging subscriptions for it, too.

Yep. Prices are going up everywhere and job security (especially for well paying knowledge work) is going down. Great times!

 

[iSalameee]

And once again, just like that. Prices will increase and never come back down. Foods, electronics, housing, bills, everything. I swear I felt more comfortable in 2019 era making less money then I do now by a considerable amount

 

[ghostanime2001]

They're saving that for later or September to soften the blow.

that $200-300 increase on iPhone Pro LOOKS MORE LIKELY NOW.

For us in canada, a price jump of $100 equates to $150 increase in CAD, $200 USD increase is $300 CAD, $300 USD increase seems to be $450-500 increase what the actual ****.....

 

[alongdingdong]

I bought my Iphone Air and Neo this 3 months, i am glad i did, saved me over 200 euro`s. But i do think this totally kills the Macbook Neo popularity in europe. Base model cost now 800 euro!

 

[jz0309]

Macs, iPads and iPhones I expected, ATV, not so much and its over 50% ;(

 

[rforno]

I just put in a PO request at work for my new employee to get a MacBook Neo. Now I have to fill out my form again! 🙁

EDIT: Apple increased Refurbished device prices too...was looking at a refurbished M3 iPad Air and it now costs $589 base. It was $470 yesterday.

Unbelievable but not surprising. Refurb prices don't incur 'new resources' costs ... they don't buy new RAM or chips for those devices, so that needless price increase is pure profit for them.

 

[antonrg]

Wow the prices went up with MacBooks rather noticeably in France. Wow. What you could get for 2600+ is now at 2899€ wow.

 

[ricketysquire]

They drop support for devices arbitrarily and then raise prices. It would be one thing if they raised prices and doubled down on their commitment to support products for a long term. Like if they guaranteed security updates and bug fixes for 5 years on devices that lose support for the latest version. They could be greedy and still be "green". But instead they do this. Like I don't understand why the community doesn't protest these practices by big tech. Instead we're all distracted by shiny new devices rather than consumer protection and planned obsolescence.

 

[Deine Mudda]

Apple today dramatically increased device prices across multiple product lines.

After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:

• HomePod mini: $129, up from $99 (+$30)
• HomePod: $349, up from $299 (+$50)
• Apple TV: $199, up from $129 (+$70)
• iPad Air: $749, up from $599 (+$150)
• iPad Pro: $1,199, up from $999 (+$200)
• MacBook Neo: $699, up from $599 (+$100)
• MacBook Air: $1,299, up from $1,099 (+$200)
• MacBook Pro: $1,999 up from $1,699 (+$300)
• iMac: $1,499, up from $1,299 (+$200)
• Mac mini (M4 Pro): $1,599, up from $1,399 (+$200)
• Mac Studio (M4 Max): $2,499, up from $1,999 (+$500)
• Mac Studio (M3 Ultra): $5,299, up from $3,999 (+$1,300)
• Vision Pro: $3,699, up from $3,499 (+$200)

The average price increase is $269.23. The iPhone, AirPods, Studio Display, and accessories such as the Apple Pencil are seemingly the only unaffected product lines.

Last week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with The Wall Street Journal, citing the soaring cost of memory and storage chips. "Unfortunately, price increases are unavoidable," he said. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook described the scale of the memory shortage as a "hundred-year flood," adding, "I've never seen anything like it in any area in over 40 years."

Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach.

Article Link: Apple Just Increased Prices: Here's What's Changed

Apple TV by SEVENTY?! Jesus Christ.
Dunno what'll happen here in Europe but god damn, that looks like a preparation for the new price for the Siri-AI model coming in autumn.

 

[I/0]

With these new prices Apple just killed the iPad.

 

[ghostanime2001]

The price of everything goes up. Real incomes adjusted for inflation go down.

People are squeezed more and more. I'm sure some people aren't living that life but a lot of us are. I look at how much I make (It's not a mint, but it's respectable) and wonder where my money goes. How can I have so little when I make as much as I do.

Answer is everything is a squeeze anymore. Everyone is charging more for everything, but employers still dole out 3% raises like it's 2008.

How this doesn't end in a massive recession is beyond me. Then everything will be cheap because no one will be working and stuff won't sell.

i dont know why but i feel like a recession is incoming...especially in canada..since there was a scare of a "technial recession" just recently...i just feel like it's going to happen soon

 

[ricketysquire]

Beginning of the end of the Apple ecosystem.

I wish. Im tired of ecosystems. I just want a personal computer. Not devices that control my life and contribute to brain rot.

 

[alongdingdong]

I wish. Im tired of ecosystems. I just want a personal computer. Not devices that control my life and contribute to brain rot.

Thats a choice, i am completely off socialmedia have a iphone air and macbook neo. I dont watch youtube, i watch TV instead if i want slop entertainment.

 

[101phd]

I just bought the 14in Pro not 3 days ago from Apple. 10% off with vet discount...lucky.

 

[Logamaniac]

This isn’t a money grab. Apple held out longer than most companies. You want to place blame, blame AI.

I mean, you could certainly argue it’s a cash grab for devices already assembled or their components procured/purchased for assembly.

 

[bigglow]

I have the following

- 2018 MBA 13" 14nm LPDDR3
- 2018 iPad Pro 11" 7nm LPDDR4X
- 2019 MBP 16" 14nm DDR4

Planning to replace them on the 9th year of ownership

- 2027 MBA 13" 1.4nm LPDDR6
- 2027 iPad Pro 11" 1.4nm LPDDR6
- 2028 MBP 16" 1nm LPDDR6X

But given the AI data center tax will likely push up prices for at least the next 5 years I may consider replacement now.

Edit: It appears BHPhoto placed all their Macs offline. Expect price increases. :-( Lucky are those who bought their M5 & M5 Pro/Max devices days/weeks before.

 

[Nekronos]

This isn’t a money grab. Apple held out longer than most companies. You want to place blame, blame AI.

other companies haven't increased prices to this degree

 

[hajime]

Greedy Tim is a very bad guy. He knew prices would increase and when. He could have announced the deadline for ordering. Yet, he didn't. Not only that, he did not green light this year's Back To School promotion so some students just kept waiting hoping to get a good deals but ended up with the increased prices.