They vary by model. For the Mac Mini I think it's only $25 or $50. For the more expensive MBPs I think you can get $100 to $200 off in the U.S.
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Apple Launches 2015 Back to School Promotion, Offers Free Beats Solo2 Headphones With Mac Purchase
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They vary by model. For the Mac Mini I think it's only $25 or $50. For the more expensive MBPs I think you can get $100 to $200 off in the U.S.
Odd, and telling, that you think this was Angela's decision. Sounds like something Phil would be most involved in, because he's, like, the SVP of Marketing and all.
Should have been "up to $200 off any Apple Product with purchase of Mac".
So people can use that credit to go toward a new iPhone/iPod Touch/iPad...
Headphone's pointless, it kills your hearings.
So people can use that credit to go toward a new iPhone/iPod Touch/iPad...
Headphone's pointless, it kills your hearings.
well, to be honest, it's not "Free". considering you would have to pay over 1000 dollars for a computer.
so it's like people complaining about Amazon Prime day.
very justified.
They already do this with EDU discounts for college students. And by the way, they have no obligation to create a discount or promotion at all.
That's a sad topic for an entirely different debate.
So few people see the value in music only device anymore.
Back in my day (last month) I just studied in silence!
Kids nowadays need to be distracted while learning.
thought it was her project, she sent a video message in to the stores last week saying she'd have a deal this week. If she can't speak up and put Phil in his place if he calls a bull **** promotion then she is not fit for the job position. Maybe thats the problem at apple these days? no one has the guts or smarts to speak up.
This makes sense.
Their other products showed a big decline in revenue, implying that the Beats headphones are flopping. Best to get rid of them as freebies.
Their other products showed a big decline in revenue, implying that the Beats headphones are flopping. Best to get rid of them as freebies.
I guess, maybe.
I know that when it comes time for me to be spending lots of money on expensive Macs for my kids, I will be looking for the best value and headphones don't cut it for me. It was my kids spending the money (too young now) then they might get excited about the headphones. But it's me that will be spending and for most people in my age bracket, Beats headphones don't add anything as an incentive when deciding how to spend large sums of money.
I know it varies by person and (maybe?) by topic. I'm a tax concentration accounting major and I can't even listen to soft instrumental music while I study. It just gives me something else to distract myself with and messes with my focus. When I'm studying tax law, the only sound I want to hear is my desk fan.
Also, I have to get rid of most distractions because when you're studying, even staring at the wall becomes interesting!
I have the beats wireless solo 2... I don't understand the general hate around them. They are decent headphones with decent sound and good looks. I agree they aren't a great deal for the price... You pay for the brand. But you do the same for Apple computers. If you are only looking for the best deal out there apple isn't for everyone either.
I edited my post, it did say some EU countries but it has been edited, removed that section.
Awesome for Apple from a marketing standpoint and brand association. Pretty lack luster for the consumer. Apple doesn't have to do anything, but, headphones, easily the worst offering they've made. This move as all about brand association.
That was allot of typing for just wanting to say, "you get what you pay for"!
I doubt this was her decision. My guess is this came from Schiller. I think he has far more power around the pricing and positioning of Apple products/promotions than she does.
I believe Apple still offers education pricing. In reality, students would receive the discount and the headphones.
Only people who are college students should be able to comment on this.
As a current grad student who uses a MacBook Pro with Wireless Beats Studio headphones every day of my life I can tell you that this is a great promotion!
A good set of headphones is just as essential for college as a laptop. Be it study music or tuning out your roomate's make out session while you watch Netflix... good headphones are important
Not too mention that this is IN ADDITION to the student discount as well.
This is definitely going to drive some sales.
As a current grad student who uses a MacBook Pro with Wireless Beats Studio headphones every day of my life I can tell you that this is a great promotion!
A good set of headphones is just as essential for college as a laptop. Be it study music or tuning out your roomate's make out session while you watch Netflix... good headphones are important
Not too mention that this is IN ADDITION to the student discount as well.
This is definitely going to drive some sales.
This is a nice promo, although an iPod touch 6th gen for the same price for free would be a thousand times better. Including something with an iPad or iPhone purchase would have been nice, but they are probably trying to make up for the price of this promo by excluding them and starting the offer later than usual.
I am curious how many of you people pissed off about this are actually college students who would qualify for this. My guess is college students are significantly more excited than you.
How is it odd.. Angela Ahrends mentioned last week that she would say more about the back 2 school program. So it's not really that weird to assume she's involved when she has information about it.
People jump to conclusions so fast... Take a second to think.