Seems too little, too late to me. The market for a device for music, games and photos/videos, that cannot be used for an emergency phone call or text seems awfully small to me (and iPod sales declines back me up).
I see a lot of pre-teens carrying phones these days and very few are iPhones. This seems odd because a lot of their parents have iPhones and you'd think kids that age would get a hand-me-down phone rather than a new one. Perhaps the parents have given in to the thinking that a phone needs to be "new" and have thus equipped them with inexpensive Android devices. The danger for Apple is that a child who gets introduced to Android and acquires a library of games from Google Play is unlikely to ever switch to iPhone.
I see a lot of pre-teens carrying phones these days and very few are iPhones. This seems odd because a lot of their parents have iPhones and you'd think kids that age would get a hand-me-down phone rather than a new one. Perhaps the parents have given in to the thinking that a phone needs to be "new" and have thus equipped them with inexpensive Android devices. The danger for Apple is that a child who gets introduced to Android and acquires a library of games from Google Play is unlikely to ever switch to iPhone.