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This is not displayed on the website anywhere. It's a silent refresh to a product they don't sell many of. Put the pitchforks down, this isn't a big deal. This is basically a nothing product.

It completely horrible product placement but it is displayed.

Go to www.apple.com

Scroll all the way to the bottom. ( past all the big ads for even older products ). In the relatively "tiny" print on the left bottom side there is a " Shop and Learn" section. iPad Touch" is there. It is laughably small, but it technically is there.

I should clarify, its not listed on the front page like every other new product. Its tucked away in the music section.[/QUOTE]

It is significantly better if go to the "Music" tab at the top of the main landing page. There in the line up of "Music Products and Services " is the iPod Touch. There is a decent sized icon for the product and right now it does have a "New" tag under it.

https://www.apple.com/music/

The iPod Touch being stuck under "Music" has been where Apple has buried it for last 3-4 years. If folks looked for it before it would be there.


This isn't on "front page" because it is almost embarrassingly bad "new". Physically from the outside it doesn't look any different. 90+% of the features are not new. It isn't a big seller. ( if there was country were iPod Touch sales were highest perhaps they'd get a different main page. ).

Honestly, if the upgrade was this limited Apple could have done this a year ago. Or back in March with the Airpods. It looks like they detached it so could tag something else in "Music" new after the Airpods phased out of that "brand new" status. It is more so to goose the music tab "new" products status.... so that is the only place they put it.
 
If Tim wanted the iPod Touch to succeed, this might have done it:

Same size/shape but full screen.

A10/2GB

Upgraded camera

BT 5.0

128 GB base storage

$199

256 GB - $249

512 GB - $349
 
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Good news for people with kids.

Yep - my 7 year old daughter will be all over this. In pink of course.

To all all the people complaining over the size of the bezels and lack of FaceID etc. If it ain't broke don't fix it... - I mean look what happened when Apple tried to re-invent the keyboard on the MacBook Pro..!
 
There used to be a time when I used to own an iPod touch with a non-iPhone phone. The second or third one. iPod touch was primarily my gaming device and had got really, really good use out of it. Lasted me years, I didn't have to worry about eating up my phone battery as I played games. And performance wise, at that point, it didn't lag that far behind the phones. iPod touch has its uses.

Does this have the same screen:body ratio as se? If yes, this isn't a bad product at all.
 
what in the world would make you assume I am not in the market for a touch? And its not cheap at $299 for something with a decent amount of storage... It's certainly cheap for Apple to make since they are using a 7 year old design and architecture... Stop settling for these huge companies making insane margins of customers by rehashing old technology... People like you are why these huge corporations have billions on top of billions of dollars and their executives make hundreds of millions... Because you don't care and you settle for whatever they give you, and then defend them to boot... There is no excuse for a company like Apple with the cash they have for R&D to not release an all screen iPod touch at this price point. Come on man demand better.
Just get an iPhone. Miles better and get yearly upgrade from Apple as well.
 
IDC. I love my iPhone with the notch. All those in the pic are copycat competitors that are now moving to punch hole displays or pop-up cams.
Hey I get it. You love your notch. More power to you. But you have to admit, it is no longer unique. It is just one among a number of phones that have notches. The others copying the design doesn't change the fact that there are a lot of notched phones on the market. The others moving on to punch holes and movable cameras doesn't change the fact that there are still a lot of notched phones on the market. Unique isn't a good description of any of them.
 
2019 the year of old parts sold as new devices and slight cpu upgrades, other brands are killing apple right now
iPod’s A10 single core GeekBench performance is identical to 2019 Samsung S10.

Both get about 3400 points.

Not bad for 2,5 year old hardware for $200.

In CPU performance, Apple has been, and is, killing everyone. Amazing silicon.

(And no, I don’t know why anyone would buy an iPod in 2019, apart from some relatively niche use cases mentioned here, like for kids, POS terminals, iOS development.

But I also don’t understand why people complain about this. This iPod doesn’t affect your life in any way whatsoever as far as I can tell.)
 
Good-condition iPhone 7's can be found on Swappa for the same $199 price as this new Touch. Same CPU, more features, and it's an actual phone too.
 
So would it be totally dumb to buy one of these for my soon-to-be 8yo grandson? He's been asking for one for a long time, but I've been waiting on an "upgrade."

He has an ipad, but just really wants an iPod and he DOES have a birthday coming up...
 
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Good news for people with kids.

I was just thinking to myself "where's the market for this" until I saw your comment.

My 7 and 9 year old both have regular 9.7" iPads, but they'd love one of these for car trips. Does anyone know exactly which iPhone the cameras are analogous to? For $199, it'd make a good second view camera with a Zoom Lightning mic.
 
Kinda wish they'd discontinue the iPod touch line, and make an iPhone Voice + Cell Data, Cell Data only, and a WiFi only version. I could see that simplifying R&D.

I sort of thought they were going to do that when I first heard rumors of a new iPod Touch. A budget cellular device capable of text, data, FaceTime and other social media only. That’s really all most people on a budget need. Optional cellular allows them only to activate the service month to month as needed without maintaining an expensive plan.
 
Just get an iPhone. Miles better and get yearly upgrade from Apple as well.
People who buy a $200 iPod Touch aren't in the market for an iPhone, and couldn't care less about yearly upgrades they can't justify or afford. Unless you are going to start sending out checks.
They are looking for an inexpensive device with three or four years of support. No comparable used iPhone or Android device can match that.

Just a couple of years ago I recommended a used SE over a Touch - it had a newer chip, better camera, GPS, longer support. But today the situation is reversed and even a used iPhone will cost more that has an A11 or A12.
 
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What would justify a complete re-engineering of a dead product *category*?

In it's current state it's a dead end product. If they updated it for current use cases, it can serve a purpose as a media device sans mobile and price escalation.
 
Apple finally picking a few of the low hanging fruit. Upgrade like this probably took the relevant engineering teams a month of part time work. But boom, the product is now much more compelling and will earn Apple millions, if not a billion a dollars over the next year or two. A nice little device for the kids when you don't want to lend them your phone. Or an alternative device for an iPhone user.

That's too much common sense for this thread. All people want to do here is whine like child about how this product is too limited or too expense.
 
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