Brilliant ads, I really like these 
for most average computer users, the iPad Pro can replace a PC.
for most average computer users, the iPad Pro can replace a PC.
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Apple Launches New Twitter-Based Ad Series Promoting iPad Pro
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"I want a computer with an ad campaign that doesn't make me out to be an idiot."
"Well, the iPad Pro c… uh."
"Well, the iPad Pro c… uh."
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iPad Pro doesn't get PC Viruses. So what, the Mac doesn't get PC viruses either. Just like a PC doesn’t get Mac viruses.
Apple are so disingenuous.
Apple are so disingenuous.
Man people don't get the point of these ads. They're not for geeks. They're not for people that read tech sites. They're for average consumers who are probably rocking some old Windows PC and wouldn't know the first thing about tethering from their phone. Said another way, these ads aren't for people who post to MacRumors.
MaxipadPro: Can run 4 concurrent apps LOL not better than a computer Apl, no one buys that, so stop saying it.
At its heart, Ipad whatever is a Chromebook equivalent with better scaling apps and better build quality.... not a computer replacement + a stylus/Word for "pro"..it shares the exact OS with Iphone so its an afterthought, usually with adequate scaling and a bigger screen at the cost of losing LTE.
Sure it would sell too if they gave them away in schools.Other than that Apl has not really told us why they exist in 2017 for anyone else.
Not sure why anyone would invest near $1000 on a MaxiPadPro apart from someone very deep in Apl eco that hates windows. The rest buy a 2-in-1 for that potability need. I love my SP4 (its a computer running Windows 10 Professional)
At its heart, Ipad whatever is a Chromebook equivalent with better scaling apps and better build quality.... not a computer replacement + a stylus/Word for "pro"..it shares the exact OS with Iphone so its an afterthought, usually with adequate scaling and a bigger screen at the cost of losing LTE.
Sure it would sell too if they gave them away in schools.Other than that Apl has not really told us why they exist in 2017 for anyone else.
Not sure why anyone would invest near $1000 on a MaxiPadPro apart from someone very deep in Apl eco that hates windows. The rest buy a 2-in-1 for that potability need. I love my SP4 (its a computer running Windows 10 Professional)
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Marketing should have put Apple Watches on these people. Nearly every video shows a bare wrist. The gym video at minimum, I mean where are they at.
The missed the "connect to iTunes" error that happened after a botched iOS update last year. Bought an iPad as a "computer replacement?" dead in the water.
An iPad Pro, as neat as it is (I have the 12.9") simply isn't a "computer replacement."
An iPad Pro, as neat as it is (I have the 12.9") simply isn't a "computer replacement."
That's your opinion. Anyway I'll bet most users of Windows PCs are using them more for consumption (YouTube, Facebook, web browsing, movie watching) than productivity. Apple just threw in an ad about Office because it's the most well known PC software and a lot of people feel they have to have it on their computer.
The video's make good points, but I think for a significant amount of people they don't need an iPad either and can get by with just their phone.
But this is all relative. I want a desktop computer, like my 2012 Mac Pro and have money waiting, but Apple is willingly walking away from that market - and an iPad won't fill in for me, so (barring a miracle refresh of the Mac Pro / Mini w quad core this year) I'll be selling my Pro while its still worth some money and regretfully going back to the PC (despite not wanting to).
Something Apple management doesn't seem to get, is that Mac's are sticky (you'll keep using them and staying in the eco-system if acceptable ones are available) - and this is actually very valuable (long term), but once you just have people down to those more profitable phones and iPads it becomes much easier for them to switch platforms when the whim strikes them.
But this is all relative. I want a desktop computer, like my 2012 Mac Pro and have money waiting, but Apple is willingly walking away from that market - and an iPad won't fill in for me, so (barring a miracle refresh of the Mac Pro / Mini w quad core this year) I'll be selling my Pro while its still worth some money and regretfully going back to the PC (despite not wanting to).
Something Apple management doesn't seem to get, is that Mac's are sticky (you'll keep using them and staying in the eco-system if acceptable ones are available) - and this is actually very valuable (long term), but once you just have people down to those more profitable phones and iPads it becomes much easier for them to switch platforms when the whim strikes them.
Because the standard iPad is not good enough anymore, Apple wants everyone to know that the iPad Pro is for professional emailers, professional gamers, professional music listeners, and professional web surfers. (Oh and professionals who can draw, too.)
These are rubbish. Actually puts me off buying one completely.
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You're not serious are you?
The ads are for the iPad Pro, not the iPad Pro V1. If the iPads get refreshed tomorrow the ads will apply to those as well.
"faster than most laptops".
The best of the best ARM chips only scrape the bottom of the worst Intel chips. Unless the vast majority of laptops are using Core M's, then the hardware is hardly faster.
I'm guessing their definition "faster" is that since the iPad Pro uses a less resource intensive mobile OS, that it can complete tasks "faster". Hardly a fair comparison though. If you could put Mac OS on an iPad Pro the iPad Pro would probably lose to every single Mac in the lineup.
So faster for basic tasks maybe, but the moment you need to do something even remotely intensive that ARM chip is not going to be happy. But then again, the iPad Pro runs iOS instead of an actual operating system anyways, so I doubt you can even find anything on iOS that would max out an ARM chip.
The best of the best ARM chips only scrape the bottom of the worst Intel chips. Unless the vast majority of laptops are using Core M's, then the hardware is hardly faster.
I'm guessing their definition "faster" is that since the iPad Pro uses a less resource intensive mobile OS, that it can complete tasks "faster". Hardly a fair comparison though. If you could put Mac OS on an iPad Pro the iPad Pro would probably lose to every single Mac in the lineup.
So faster for basic tasks maybe, but the moment you need to do something even remotely intensive that ARM chip is not going to be happy. But then again, the iPad Pro runs iOS instead of an actual operating system anyways, so I doubt you can even find anything on iOS that would max out an ARM chip.
"No PC Viruses", just "iPad Viruses" then?
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No one is a person anymore. Red pill or blue pill?
The iPad is indeed a capable device. I work as a Business Analyst for a big company. I can do about 80% of my day job on an iPad Pro. If you subtract the stuff I need Office Macros for, I get close to 90%. I spend the bulk of my day answering emails (can do in iOS Outlook), working in Word (the iOS version handles everything I need, save 1 macro Irun at document completion) or MS Excel (some of the pivot table stuff on the standard sheet I use doesn't work, but that's 1% of my total Excel time). I take meeting notes in OneNote on iOS. I use a Smart Keyboard.
The place where the wheels fall off my iOS bus are working with Visio documents. I can't do this on macOS either (OmniGraffle isn't an option). The Worfklow app on the iOS is in a much better state than Automator is on macOS.
I'm learning to draw again, and Procreate and the Pencil are awesome.
Screen sharing and Webex is an issue, and if you need to to that stuff, then no, an iPad isn't an option.
None of this means Apple is going to abandon macOS and only sell iPad Pros.
In my personal life, I'm close to 90% iPad-only. I can't manage my Calibre library to break the DRM on my Amazon books to back them up, and a few other things.
I welcome these ads. A lot o us who live iOS-primary have been hoping Apple would start a "company line" about using these devices for real work.
The place where the wheels fall off my iOS bus are working with Visio documents. I can't do this on macOS either (OmniGraffle isn't an option). The Worfklow app on the iOS is in a much better state than Automator is on macOS.
I'm learning to draw again, and Procreate and the Pencil are awesome.
Screen sharing and Webex is an issue, and if you need to to that stuff, then no, an iPad isn't an option.
None of this means Apple is going to abandon macOS and only sell iPad Pros.
In my personal life, I'm close to 90% iPad-only. I can't manage my Calibre library to break the DRM on my Amazon books to back them up, and a few other things.
I welcome these ads. A lot o us who live iOS-primary have been hoping Apple would start a "company line" about using these devices for real work.
I agree with you that we aren't the target audience. Doesn't change the fact Apple promotes weird selling points that don't really match what makes an iPad Pro an attractive device (even for non-techy users). I feel like people could be misled about what an iPad is actually good for and end up regretting their purchase, even if I think the iPad is actually a very good device.
UMM - an iPhone is faster than a Mac Pro: http://www.theverge.com/2016/9/16/12939310/iphone-7-a10-fusion-processor-apple-intel-future
Is Twitter still cool? I was under the impression that it was only popular among Trump campaign supporters, and that's over now.
These ads are so weird, because the black actors are using tweets from white people and the white actors are holding up tweets from black people... the exception being karoline (although she has blonde hair).
I'm wondering why Apple didn't just reach out to these people and let them become stars of their own adverts... would have been less complicated. Why bother with using real tweets if the actors are not 'real'?
I'm wondering why Apple didn't just reach out to these people and let them become stars of their own adverts... would have been less complicated. Why bother with using real tweets if the actors are not 'real'?
Wow, they even promoted Microsoft Word instead of, well, their own Pages.
It's great for many people until they realise an iPad Pro costs as much as a better computer that is definitely faster than the iPad Pro.
It's great for many people until they realise an iPad Pro costs as much as a better computer that is definitely faster than the iPad Pro.
That's really not true. The ARM chips in Apple products are ludicrously powerful. Doubling the benchmarks of their nearest mobile competitor. Benchmarks comparable, or exceeding, a lot of laptops.
Yes, you can say benchmarks don't matter; and sure, you can argue that as iOS is less resource intensive, the benchmarks will look higher anyway. But surely there has to be a point when you'll say that ARM chips are comparable. Maybe it's when Microsoft ship W10 for ARM (hopefully later this year) and the real-world performance speaks for itself. Perhaps it's when Apple ship their own chips in their Macs. Regardless, saying that Apple's chips can't lick the boot of anything less than the worst mobile Intel chip is completely disingenuous.
Besides, most of the recent mobile Intel Celeron line doesn't even outperform an 8-year-old Core 2 Duo. Passmark scores of under 1000. CPU maxed just when copying a large folder. Intel are shipping a lot of junk recently.