Apple Launches New 'Why You'll Love an iPhone' Web Campaign

[Renzatic]

Agreed, AI is truly incredible. I've been a loyal Apple customer for over ten years, but I try to keep an open mind for what the competition are offering - some of the people on AI genuinely scare me with their cult-like Apple fandom.

I just now went to AppleInsider to see what it was all about, and the first thing I came across was this...

I'm ready to switch to some new MacRumors type website... Tired of all this Samsung promotional BS and Samsung trolls. Apple Insider has obviously been co-opted by our Korean enemies...

So if people complain about Macrumors being too other-company friendly, and an allegedly rabid Apple cult fansite gets complaints about being too other-company friendly...

...where the hell are all the Apple shut ins gonna go?

 

[macintoshi]

why not iphone

Ok why i don't like an iPhone as a MBPR owner. iPhone comes always with the same software design.iPhone is not customizable in the way the layout looks. iPhone wont leave me put a sms sound of my choice. iPhone wont leave me share with every other phones my own files in which bluetooth is an option on many devices. iPhone wont leave me put my own free choice a flash player. iPhone limits me to iTunes and this means iPhone is more a locked down phone, can't even use it with every carrier of my choice, so iPhone is to say, never fully mine as i cant do what i want with it, not even if its hacked, because you have to keep hacking and results are never perfect. So this is why i dont like an iPhone but also not an iPad, since i want on an iPad a fully OS. And this is why i will get an S4 nextly and am a proud and happy owner of a S3 Thz for reading.
Wroten with SAMSUNG GS3 INT

 

[iChrist]

I got an advertising line.

The OS has been essentially the same for 4 years, so there's never anything new to learn!

Oh man. That is GOLD.



.

 

[dokujaryu]

I just now went to AppleInsider to see what it was all about, and the first thing I came across was this...



So if people complain about Macrumors being too other-company friendly, and an allegedly rabid Apple cult fansite gets complaints about being too other-company friendly...

...where the hell are all the Apple shut ins gonna go?

I think you are reading too much into that statement. People get tired of conflict and trolls, just like getting tired of politics. I'd probably leave a Porsche forum that was full of GT-R fans that just spammed every news post about how they felt the GT-R was better.

Ultimately its up to the mods to decide if they'd rather have a bunch of trolls poo pooing on every news post that chase off all the regular users.

 

[XboxMySocks]

The ad is just a disgusting attack on Android smartphones, especially the just-announced Galaxy S4.

I'm dying. Crying with laughter. Tears. You're telling me a campaign of why an iPhone is so well loved is a disgusting attack on Android? You must never watch Samsung adverts. This is exactly what an advertisement is supposed to be. About your product. You are a complete buffoon if you think it's an attack on Android.

 

[samcraig]

OMG, will all of you people who have such a stubby for big screens just go buy an Android, already?! My iPhone is big enough. I could stand a small, and I mean small bump in footprint for a bigger screen, and would welcome a way to give more screen in the current form factor. But I do not want to carry one of those ginormous, ridiculous jokes that are being churned out every six months by Samsung. I laugh at people who pull them out. If I wanted to use a mini tablet for my phone I would buy one.

So don't buy one. But laughing at those who have/want a different experience than you is pretty sad - it says a lot more about you then it does about them.

I don't laugh at anyone based on what tech they own. That's pretty small minded. I have friends that run the gamut from buying the most expensive high end stuff to those that are fine with buying no-name electronics because they just don't really care. As long as they are happy with their purchase and it does what they need them to - why "laugh?" Pretty obnoxious actually.

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I'm dying. Crying with laughter. Tears. You're telling me a campaign of why an iPhone is so well loved is a disgusting attack on Android? You must never watch Samsung adverts. This is exactly what an advertisement is supposed to be. About your product. You are a complete buffoon if you think it's an attack on Android.

I wouldn't go so far as to say it's a disgusting attack. But you're kidding yourself if you think the new web pages aren't an attack on Android.

The ad while clean and presented well is good marketing. But anyone who pays attention can see it's a) reactionary b) fueled by FUD, smoke and mirrors.

That doesn't make it bad. It just makes it a little sad.

 

[rogeliojeda]

it's not that. It is to do with contrast. They want to text to be the focal point and not the phone. Everyone knows what the iPhone looks like so if they put black iPhone in there your eye would be drawn to that instead of the text. Apple intends you to read the text then look down to find out what the text is implying to.

Source: Graphic Design

PS. The white iPhone does look beautiful though. More so than anything else on the market

Great explanation. Makes total sense as Apple, at launch, wanted to put the eye on the new design, and the black iPhone did the job.
Well, now the spotlight will be on the white model.

 

[HarryKNN21]

Just make this case simple: If Apple is so confident that iPhone is being a class of its own, then why would Apple ever need to launch such ******** web campaign to save their sale? Apple is fear of what? or Apple now admits their iPhone 5 cannot compete with S4?

This web campaign just shows how Apple now didn't learn from the past.

 

[skaertus]

I'm dying. Crying with laughter. Tears. You're telling me a campaign of why an iPhone is so well loved is a disgusting attack on Android? You must never watch Samsung adverts. This is exactly what an advertisement is supposed to be. About your product. You are a complete buffoon if you think it's an attack on Android.

I don't know where this aggressive attitude of yours come from. I am not a buffoon just because I did not like the new Apple and I think it is an attack to Android. I suppose I have to praise everything that comes from Apple, then.

One has to look at the context here. Apple's ad is about the iPhone, but it has a clear target, and everybody who has been reading the news know that. The ad was released just two days after Samsung Galaxy S4 was released. Why did Apple launch a new ad campaign just two days after the main competitor of the iPhone was unveiled? That's certainly not to tell everybody that the iPhone is a great product, but to tell the world it is better than the Galaxy S4.

On March 13, one day before the S4 was unveiled, Phil Schiller, Apple's marketing chief, was interviewed by the Wall Street Journal and publicly criticized the Galaxy S4 and Android. That was explicit. Now do people really think that, just three days after Apple's marketing chief gave such an interview, the iPhone ad is not meant towards Samsung?

Look at what the ad says:

"Yet it remains a feature found only on iPhone and other Apple products." = Samsung and other Android products do not have a retina display.

"Other mobile platforms have a myriad of fragmented store options, resulting in availability issues, developer frustration, and security risks." = the other mobile platform is, of course, Android (Windows Phone is as closed as iOS).

"With other smartphones, you’re not sure where to go for help. Call the manufacturer, and they tell you to call your service provider. Call your service provider, and they tell you to contact the OS developer. Getting answers shouldn’t be that hard." = Android experience is fragmented.

Why does Apple keep comparing it to the product of other companies? Why doesn't it just praise the iPhone? Apple used to say the iPhone is a great product, just ignoring the existence of competitors. Now it seems to me that Apple is uncomfortable at the presence of Samsung and that it needs to say iPhone is not just a great product, but that it is better than competitors. Why would Apple need this? If the iPhone 5 was obviously so superior to everything else, why the need to tell the world so out and loud? So, suddenly it seems that Apple itself recognizes it has some worthy competitors, and that gives Samsung products a value that all Samsung ads in the world could not give to it. Looks like a mistake to me.

 

[thehustleman]

You're absolutely right. The iPhone has no other advantages over its competitors, Except for stability, ease of use, build quality, support, security, consistency across hardware, and consistency across software versions.

The first 3 you mentioned aren't apple advantages.

I have had those on many other devices.

 

[HarryKNN21]

If Apple thinks iPhone can go Hummer's way or Rolls Royce's way, carry on, people owning Hummers is not a crime, and choosing a Land Rover over a Hummer has nothing to do with hurting Hummer's sales isn't it?

I don't blame on people who own an iPhone, but I hate those iPhone lovers that step on people choosing other OS.

Apple is now fearing with their future, I am certain with this.

Ok why i don't like an iPhone as a MBPR owner. iPhone comes always with the same software design.iPhone is not customizable in the way the layout looks. iPhone wont leave me put a sms sound of my choice. iPhone wont leave me share with every other phones my own files in which bluetooth is an option on many devices. iPhone wont leave me put my own free choice a flash player. iPhone limits me to iTunes and this means iPhone is more a locked down phone, can't even use it with every carrier of my choice, so iPhone is to say, never fully mine as i cant do what i want with it, not even if its hacked, because you have to keep hacking and results are never perfect. So this is why i dont like an iPhone but also not an iPad, since i want on an iPad a fully OS. And this is why i will get an S4 nextly and am a proud and happy owner of a S3 Thz for reading.
Wroten with SAMSUNG GS3 INT

I agree with you,

Rooting Android phone = Fine tune the drivetrain of your car

Jailbreaking iPhone = Rice out your car

What does Jailbreak do? It just installs thousands of bloatware into your iPhone and has nothing to do with refining iPhone's functionality. I cannot understand why iPhone users are so keen to rice out their phones!

 

[rei101]

I am not a friend of advertisements begging people for attention. This is what it feels like.

Like the little kids at the school: am I your friend? am I? am I?

 

[eltaurus]

what about little freedom ?

 

[iBug2]

Where on earth am I saying that? They are hugely successful, obviously, I'd just like it if Apple acknowledged their users' heteregeneous needs by offering more than one screen size in their smartphone lineup (and before a smartass points out that they already do that: the iPhone 4 and 4S are previous-generation phones and difference between 3.5" and 4" is negligible. I'm talking about 4" versus a wider phone with a wider 5" screen).

Well, Apple didn't fare well the last time they actually started offering too many products. I'm not saying it'll be the same this time, but obviously the last time have left a bitter taste on that front.

 

[Tyrion]

Well, Apple didn't fare well the last time they actually started offering too many products. I'm not saying it'll be the same this time, but obviously the last time have left a bitter taste on that front.

I hope you're not seriously comparing the "clone"-disaster of the nineties to the possibility of offering the iPhone in two (!) different sizes.

 

[Thunderhawks]

Ok why i don't like an iPhone as a MBPR owner. iPhone comes always with the same software design.iPhone is not customizable in the way the layout looks. iPhone wont leave me put a sms sound of my choice. iPhone wont leave me share with every other phones my own files in which bluetooth is an option on many devices. iPhone wont leave me put my own free choice a flash player. iPhone limits me to iTunes and this means iPhone is more a locked down phone, can't even use it with every carrier of my choice, so iPhone is to say, never fully mine as i cant do what i want with it, not even if its hacked, because you have to keep hacking and results are never perfect. So this is why i dont like an iPhone but also not an iPad, since i want on an iPad a fully OS. And this is why i will get an S4 nextly and am a proud and happy owner of a S3 Thz for reading.
Wroten with SAMSUNG GS3 INT

Looks like you now have the phone that is right for "YOU"!

All of what you mention as "missing" in iOS is not exactly new and has been this way since the first iPhone.

Apple sells a closed "user experience first" system and all the others let you tinker. Both systems work according to what Steve Jobs told Bill Gates, if you read the Jobs book.

Consumers decide what works for them. Doesn't make one better than the other.

Glad that there are choices, but people who live through their electronic devices, having to brag that they have the latest, biggest or better specs or whatever need to get a life.

These are just phones and if they do what we need to do well, great!

 

[Premium1]

Wait... "Only iPhone has the Retina Display", yet the Galaxy S4 and HTC One's 1080p displays are much sharper than the iPhone 5 display.

Agree retina is nice but the 1080p displays are much nicer.

 

[damitssam]

This has me laughing all over.

You would have never seen Apple stoop this low a couple years ago. Comparing themselves to others? That's for the fishes not the market leader.

So lets go down 1 by 1:

1) Yes great customer satisfaction. Keeping it simple stupid for the iphone grandma crowd admittingly is nice. And the fact they have on the spot phone replacement.

2) Every detail has been considered

What kind of ad spacing line is that. I guess every other phone just popped out of an engineer's ass without any design consideration

3) Only Iphone has Retina Display.

Considering samsung has 440 PPI vs 320 PPI this is absolutely blowout. You might as well have hidden that fact. S4's screen is gonna take a massive dump on the i5.

4) Great battery life.

I guess you need one when you can't pop in a spare. I don't know how many times my friends ask do you have an iphone charger? LOL.

5) The A6 chip is powerful not powerhungry

Translation: We know we don't have the fastest processor.

6) Iphone LTE

Really? REALLY?! I'm not even gonna bother with that one

7) World's most popular camera

TranslatioN: We know we have a crappier camera, but hey people are buying the iphone so it must be good.

My current 920 takes amazing photos that ***** bricks on the iphone

8) Millions of ways to be entertained

Most people have less than 100 apps. Really 99% is just filler. No one cares. Even my crappy windows system has all that I really need.

9) ios6

Hm. I turn on my phone and I can see my email, schedule for the day, weather, and active stock updates. How convenient. ios6 give you same old crap.

10) Siri

That feature is wiped out now with google now.

Overall, worst PR attempt I've seen apple do yet. At least wait till you release your Iphone 5S before trying to make a comparison. Its not even close. This is a stomping.

 

[MH01]

I think you are reading too much into that statement. People get tired of conflict and trolls, just like getting tired of politics. I'd probably leave a Porsche forum that was full of GT-R fans that just spammed every news post about how they felt the GT-R was better.

Ultimately its up to the mods to decide if they'd rather have a bunch of trolls poo pooing on every news post that chase off all the regular users.

Only problem with your theory is that apple fans are a fickle lot. Every release of a new apple product has then whining and bitching . May shock you, but these trolls tend to be ex apple users of a given device. Just cause they are whining about the iPhone does not mean they do not own other apple devices.

It's actually upto to leave or stay. Mods are not going to limit free speech cause people do not like critisim of thier .devices

 

[dannys1]

Why would I think that?!!!

Because your entire long winded post seems to be based around the fact that the iPhone 5 is smaller than the competition hence they are falling behind.

I just don't think the Android phablets/gigantophones are even competing with the iPhone 5. They're massive and as such they fit twice as much power in them - which judging by my use of the S3 Mini which is more in the iPhone 5 field, is what they need to run Android smoothly.

Samsung don't touch Apple in terms of phones or tablets, but they do in sales. Mind you, nothing ever the most popular has ever been the best. Sony and HTC on the other hand do make quality devices. But to be honest after playing for a few hours with an Xperia Z, HTC One, Blackberry 10 handset and a Nokia 920 - Id say both Windows Phone 8 and Blackberry 10 offer more immersive, smooth and beautiful phone experiences compared to Android.

Id be very happy if the iPhone 6 had the same specs as the iPhone but was smaller and thinner again, with an edge to edge screen.

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This has me laughing all over.

You would have never seen Apple stoop this low a couple years ago. Comparing themselves to others? That's for the fishes not the market leader.

So lets go down 1 by 1:

1) Yes great customer satisfaction. Keeping it simple stupid for the iphone grandma crowd admittingly is nice. And the fact they have on the spot phone replacement.

2) Every detail has been considered

What kind of ad spacing line is that. I guess every other phone just popped out of an engineer's ass without any design consideration

3) Only Iphone has Retina Display.

Considering samsung has 440 PPI vs 320 PPI this is absolutely blowout. You might as well have hidden that fact. S4's screen is gonna take a massive dump on the i5.

4) Great battery life.

I guess you need one when you can't pop in a spare. I don't know how many times my friends ask do you have an iphone charger? LOL.

5) The A6 chip is powerful not powerhungry

Translation: We know we don't have the fastest processor.

6) Iphone LTE

Really? REALLY?! I'm not even gonna bother with that one

7) World's most popular camera

TranslatioN: We know we have a crappier camera, but hey people are buying the iphone so it must be good.

My current 920 takes amazing photos that ***** bricks on the iphone

8) Millions of ways to be entertained

Most people have less than 100 apps. Really 99% is just filler. No one cares. Even my crappy windows system has all that I really need.

9) ios6

Hm. I turn on my phone and I can see my email, schedule for the day, weather, and active stock updates. How convenient. ios6 give you same old crap.

10) Siri

That feature is wiped out now with google now.

Overall, worst PR attempt I've seen apple do yet. At least wait till you release your Iphone 5S before trying to make a comparison. Its not even close. This is a stomping.

You like talking about pooing on things a lot don't you - four of your points did that. As for point 2, I do honestly think Samsung do just push stuff out without any design considerations. Have you ever held their tab 10 thing? Its like a fisher price toy. Your Nokia 920 is a nice phone though. Much better than anything Samsung have ever done. Although ironic that you make point 4 about non replaceable batteries when your phone doesn't have one either. I don't think any phone should have them either, its not 1987.

 

[damitssam]

The iPhone is a Mercedes, the Galaxy is a Kia, nuff said.

I never knew the majority of smartphone users owned a Mercedes?

Way too many poor people have an iphone these days. Its not even funny.

http://www.independent.co.uk/life-s...ri-by-offering-its-own-concierge-8533203.html

This is the TRUE mercedes of phones. Now the rest of us can go back to our hapyp middle class lives.

 

[MH01]

This has me laughing all over.

You would have never seen Apple stoop this low a couple years ago. Comparing themselves to others? That's for the fishes not the market leader.

So lets go down 1 by 1:

1) Yes great customer satisfaction. Keeping it simple stupid for the iphone grandma crowd admittingly is nice. And the fact they have on the spot phone replacement.

2) Every detail has been considered

What kind of ad spacing line is that. I guess every other phone just popped out of an engineer's ass without any design consideration

3) Only Iphone has Retina Display.

Considering samsung has 440 PPI vs 320 PPI this is absolutely blowout. You might as well have hidden that fact. S4's screen is gonna take a massive dump on the i5.

4) Great battery life.

I guess you need one when you can't pop in a spare. I don't know how many times my friends ask do you have an iphone charger? LOL.

5) The A6 chip is powerful not powerhungry

Translation: We know we don't have the fastest processor.

6) Iphone LTE

Really? REALLY?! I'm not even gonna bother with that one

7) World's most popular camera

TranslatioN: We know we have a crappier camera, but hey people are buying the iphone so it must be good.

My current 920 takes amazing photos that ***** bricks on the iphone

8) Millions of ways to be entertained

Most people have less than 100 apps. Really 99% is just filler. No one cares. Even my crappy windows system has all that I really need.

9) ios6

Hm. I turn on my phone and I can see my email, schedule for the day, weather, and active stock updates. How convenient. ios6 give you same old crap.

10) Siri

That feature is wiped out now with google now.

Overall, worst PR attempt I've seen apple do yet. At least wait till you release your Iphone 5S before trying to make a comparison. Its not even close. This is a stomping.

2012 + the iPhone was no longer the best smart phone . 2011 When I had my iPhone 4 I could not think of a single device that I would consider for a split second. Come 2012 I bought a s3 and an iPhone 5, 2013 htc one, Xperia z, s4 I would consider them all, frankly iOS is the biggest disappointment . Apple cruised and are being overtaken, if they come out with the 5s this year and keep the current iOS with a few gimicky features they may well be on a declining slope .... Fast. They should learn from thier past history where PCs went from **** to out performing them

 

[bbeagle]

This has me laughing all over.

You would have never seen Apple stoop this low a couple years ago. Comparing themselves to others?

I guess the Mac vs. PC ads never happened. Ok.

 

[MH01]

The iPhone is a Mercedes, the Galaxy is a Kia, nuff said.

Really? Since when does a Kia beat a Mercedes in any area apart from price? Another failed car analogy on MR, grats !

----------

I guess the Mac vs. PC ads never happened. Ok.

And that they were largely inaccurate, condescending but hey, at least they were funny.

Spot on apple knows how to play dirty, apple just gets away with it cause people think they are cool.

 

[Medic311]

Well what does it say when anytime I go to an Apple user site I'm continuously bombarded with Android Phone adds and featured spots? Or my carrier blast a email twice a week with nothing but Android Phones in it.
Apple started a campaign with a similar email for the New iPad on the same day last year. in fact they have marketed less this year than last so far. I think they are about as impressed with the S4 as I am and that not at all. Which is the day before St Patty's Day

it says the same thing - competitors are feeling the heat from each other. whether you believe it or not, this is a good thing. the timing in this particular case is more than a coincidence being so close to the GS4 unveiling. it was clearly reactionary - something Apple is finding itself doing more than in the past when they were the ones leading everything. that's simply what i said.