Apple Launches New 'Why You'll Love an iPhone' Web Campaign

[lifeinhd]

Thanks for the detailed explanation, it's made me "think differently" about what could be done for your situation. The best I could come up with is a contact lens that you apply to the screen of your phone, so it compensates for your unique vision. Now just need someone to make it reality...

I don't know if it's true or not, but I remember hearing of rich folks getting their car windows replaced with glass made to their exact prescription so they don't have to wear glasses/contacts while driving. Must annoy the hell out of 20/20 passengers though

The iPhone is a Mercedes, the Galaxy is a Kia, nuff said.

I'd take a Kia over a MB any day. Kias nowadays are actually built well and fun to drive. MB just has more electronics = more things to break. Not to mention too many settings and such to have to figure out.

I always thought true "luxury" would not be jamming in so many gizmos you don't know what to do with, but rather creating an environment in which everything is simple and there isn't much you have to fiddle with. Like a Kia. Or an iPhone.

It's also human instinct to think your stuff is the best ever, and everyone else is dumb for liking that other stuff.

I have a theory on that actually. I've noticed it's most present when people are arguing over something where both options aren't that great. Verizon vs. AT&T. Ford vs. Chevy. Yes, even iPhone vs. S3/4. You don't typically see Toyota owners hating on Honda owners, or Coke drinkers hating on Pepsi drinkers. It seems people need to justify to themselves why they chose the "lesser of two evils" option they did.

Agreed, AI is truly incredible. I've been a loyal Apple customer for over ten years, but I try to keep an open mind for what the competition are offering - some of the people on AI genuinely scare me with their cult-like Apple fandom.

That, combined with pop-up ads is why I left several years ago. I do miss their extremely long, in-depth speculative articles though.

choosing a Land Rover over a Hummer has nothing to do with hurting Hummer's sales isn't it?

Well yes, it kind of does....
If Land Rover didn't exist, people on the fence about choosing a Land Rover or a Hummer would end up with a Hummer.

Rooting Android phone = Fine tune the drivetrain of your car

Jailbreaking iPhone = Rice out your car

What does Jailbreak do? It just installs thousands of bloatware into your iPhone and has nothing to do with refining iPhone's functionality. I cannot understand why iPhone users are so keen to rice out their phones!

I can see you've never jailbroken or rooted a phone. If anything, it's the opposite. Many JBers will install Activator, or SBSettings, to make their phone that little bit nicer to use. "Rooters," OTOH, often must install a custom ROM on their phone, and while you can install the stock ROM, many people will choose a ROM that makes their phone look/work absolutely nothing like it did when they bought it. Bit more of a change than adding a couple slide-in lock screen gestures, eh?

 

[iPaf]

I don't know if it's true or not, but I remember hearing of rich folks getting their car windows replaced with glass made to their exact prescription so they don't have to wear glasses/contacts while driving. Must annoy the hell out of 20/20 passengers though

Are you serious? Just think a little... Most people don't have the same prescription for each eye, it would be impossible to accommodate!

 

[Jaro65]

Notice that they mention Siri and Facetime (which they call innovative, yeah right, never heard of Skype?) but they don't say anything about Apple Maps, which was one of the key "improvements" at the iPhone 5 launch.

This is an ad. And ads tend to focus on positive, no? If it were a reality check, then obviously Apple would have to mention their Maps app. But...it is an ad....

 

[peppespizzapie]

Wait... "Only iPhone has the Retina Display", yet the Galaxy S4 and HTC One's 1080p displays are much sharper than the iPhone 5 display.

It looks to me as a desperate answer to the presentation of the Galaxy 4.
And if thats true and this is all they got, i fear for the near future.

 

[Chupa Chupa]

It's a stupid thing to get worked up over.

But we get into a conversation about something like cake vs. pie? Yeah. Someone's gonna get hurt.

cake eaters are freaks

Agree, material things are dumb things to get worked up over and people with high emotional intelligence don't, which goes to my original point... not all humans have the mentality to posit something like: " 'A' product is superior over 'B' product because I own "A," and therefore it must be the best because I'm smart."

Some humans are more rational and logical about such matters. Of course on the Internet you do get a higher concentration of people who believe the sum of their being is in their possessions, & to be critical of their possessions is to slight them personally.

 

[Karma*Police]

Closing all apps
Multitasking

Closing all apps is a necessity on Android, not so much on iPhone.

And multitasking is certainly not easier on Android.

1) I can switch effortlessly between apps on the iPhone 5 with one hand. It takes some one-handed gymnastics to do that on my HTC because the apps line up vertically... Stupid.
2) Android is limited to 5 apps. On iphone I can swipe through dozens of recently opened apps.
3) Live thumbs add no value; it just uses up more resources. And, they make it harder, not easier, to identify apps. And considering Android isn't a multi-window environment where apps can spawn multiple windows, this UI treatment never made sense. But I guess it looks cooler than just showing a row of app icons.

 

[turtlez]

Closing all apps is a necessity on Android, not so much on iPhone.

And multitasking is certainly not easier on Android.

1) I can switch effortlessly between apps on the iPhone 5 with one hand. It takes some one-handed gymnastics to do that on my HTC because the apps line up vertically... Stupid.
2) Android is limited to 5 apps. On iphone I can swipe through dozens of recently opened apps.
3) Live thumbs add no value; it just uses up more resources. And, they make it harder, not easier, to identify apps. And considering Android isn't a multi-window environment where apps can spawn multiple windows, this UI treatment never made sense. But I guess it looks cooler than just showing a row of app icons.

I think you won

 

[Smartass]

looks like Phil Schiller wrote the text for this commercial, since its obviously bashing the competition

 

[turtlez]

It's also human instinct to think your stuff is the best ever, and everyone else is dumb for liking that other stuff.

Anyone here who doesn't have the same phone as me? Yeah. That's right. You're all stupid, stupid people. I chose my phone because I have something you all lack. Taste. Class. Intelligence. Extra savoir faire. And cash. Yup. I don't have to settle for that cheap crap you all buy, because I make a lot of money doing very hard things only a few intelligent people can do, and am very well compensated for my efforts. I don't have to settle for less, and go around sniveling on messageboards trying desperately to defend my poor decisions made from lack of foresight and funds.

I am awesome. I am intelligent. I am better than most. My Kyocera phone broadcasts my status to the world.

too bad I only ever hear this from the Android community. Better luck next time.

 

[iBug2]

They should learn from thier past history where PCs went from **** to out performing them

Windows didn't win the battle because PC's outperformed macs.

 

[turtlez]

Great explanation. Makes total sense as Apple, at launch, wanted to put the eye on the new design, and the black iPhone did the job.
Well, now the spotlight will be on the white model.

It is my job to do this kind of stuff. I have been a professional graphic designer since 2005

 

[iBug2]

I hope you're not seriously comparing the "clone"-disaster of the nineties to the possibility of offering the iPhone in two (!) different sizes.

Not the clone disaster only. When Jobs came back he didn't only kill off all clones, he cleaned up a lot of the product lines as well. He said that if Apple is doing too much stuff at the same time, none of the products gets enough attention and all come out crappy.

 

[damitssam]

Windows didn't win the battle because PC's outperformed macs.

Windows 7 is by far much more productive then mac. Much more efficient. The world's businesses run on PC. Macs are for "creative" people and "fun stuff".

 

[Renzatic]

too bad I only ever hear this from the Android community. Better luck next time.

I will get you to buy an Android phone if it's the last thing I do.

 

[freedevil]

I think the issue isn't really Apple versus Samsung. Most of us have made that choice but the iPhone is lacking in both hardware and software. Maybe we are just pissed...

 

[beosound3200]

I'd take a Kia over a MB any day. Kias nowadays are actually built well and fun to drive. MB just has more electronics = more things to break. Not to mention too many settings and such to have to figure out.

you are joking right?

if you arent, please do take a spin in one of those automobile marvels. try the bmw while you're at it. if you have any of the 5 senses, you'll immediately spot a difference, in every possible way

and yes, luxury = simplicity, rolls-royce, bang & olufsen, etc.

its interesting (not directed at you) that people constantly reevaluate/put down/trash talk certain brands, and while thats sometimes a good thing, those brands didnt appear out of thin air, or through powerful marketing. brands stand for something, brands tell us what to expect from a certain company and what that company stands for. mercedes isnt the best car in the world because they have technology and powerful marketing.

 

[turtlez]

I will get you to buy an Android phone if it's the last thing I do.

I know you're being sarcastic but I'm not even into phones. I'd rather not have one. I am the kind of person that doesn't like to carry extra stuff with me. When my 3GS dies, I will replace it with another iPhone because I prefer it (personal). Even if you were the best convincer in the world, you wouldn't have any effect on a category I do not care much about.

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you are joking right?

if you arent, please do take a spin in one of those automobile marvels. try the bmw while you're at it. if you have any of the 5 senses, you'll immediately spot a difference, in every possible way

and yes, luxury = simplicity, rolls-royce, bang & olufsen, etc.

its interesting (not directed at you) that people constantly reevaluate/put down/trash talk certain brands, and while thats sometimes a good thing, those brands didnt appear out of thin air, or through powerful marketing. brands stand for something, brands tell us what to expect from a certain company and what that company stands for. mercedes isnt the best car in the world because they have technology and powerful marketing.

I think what he means is he would sell it, buy the KIA with a whole bunch of cash left over. He does not care about cars, only getting from A to B (like myself though I admire nice designs on cars and watch top gear for entertainment). Also fixing a Kia would be much easier than fixing a MB and a lot cheaper. Insurance would be cheaper, fuel would be cheaper, servicing would be cheaper, no one would scratch your car out of jealousy.

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I think the issue isn't really Apple versus Samsung. Most of us have made that choice but the iPhone is lacking in both hardware and software. Maybe we are just pissed...

Well when comparing the iPhone5 with the S4 sure it looks bad. That is like comparing the PS4 to the Xbox360 though. Compare the right generation of phones. When the S3 and iPhone5 came out, the 5 was beating the S3 in browser benchmarks by a phenomenal amount with half the cores. Specs are not the only thing to base a phone's worth off either. You have design (which Apple wins by far), features, price and software. Wait until the iPhone5S specs are released before comparing specs against the S4. Wait until the iPhone5S is released before judging which phone is the better.

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It looks to me as a desperate answer to the presentation of the Galaxy 4.
And if thats true and this is all they got, i fear for the near future.

you shouldn't fear unless you are involved with either of the companies. Take it as a good sign that will push Apple harder. You will never lose out because you get to choose which is the better. You are not locked in to either.

 

[beosound3200]

I think what he means is he would sell it, buy the KIA with a whole bunch of cash left over. He does not care about cars, only getting from A to B (like myself though I admire nice designs on cars and watch top gear for entertainment). Also fixing a Kia would be much easier than fixing a MB and a lot cheaper. Insurance would be cheaper, fuel would be cheaper, servicing would be cheaper, no one would scratch your car out of jealousy.

cost of a product doesnt make it better or worse, cost only tells you if you can afford it or not.

but i dont think cost was the point

 

[turtlez]

Windows didn't win the battle because PC's outperformed macs.

I'd say the only thing Windows can do better than os x, is gaming. Direct X by MS. All the rest is the same thing, diff UI. Unless an OS didn't push hardware to the limit then you would have the same results with the same hardware on either OS.

 

[damitssam]

again iphone is Not a Mercedes by any stretch.

Vertu ti - Retail - $9000
Iphone 5 - Retail- $700ish

Got it.

 

[beosound3200]

again iphone is Not a Mercedes by any stretch.

Vertu ti - Retail - $9000
Iphone 5 - Retail- $700ish

Got it.

no, iphone is a mercedes

vertu is a rolls-royce

i think the analogy is perfect

i would call s4 nissan gtr

got it?

 

[SactoGuy18]

In the end, these new ads are--I really hate to say this--almost akin to polishing a turd (yes, you can actually do it (a recent episode of Mythbusters demonstrated it based on a Japanese technique), but it's still a turd).

Because Apple set the bar on technological improvement on the iPhone 5 over the iPhone 4S too low, the result is a current model phone that lacks several key features found on the latest Android phones and also has too small a screen by 2013 standards. And Apple's latest web ads cannot hid this obvious fact.

But yet, all is not lost: Apple could easily win back a LOT of customers by adding one feature: NFC. Remember, in South Korea, Japan and parts of Europe, cellphones are widely used for mobile payment systems using NFC, for example the Seven and i (7-Eleven Japan) Nanaco and JR East Suica systems, which are commonly found on "feature" phones sold for the Japanese domestic market. If Apple were to incorporate NFC with fingerprint security identification on the iPhone 5S, they would make the iPhone 5S a highly desirable phone, especially with the fact the Japanese and South Koreans still like many of the other aspects of the iPhone. And it would make it possible for faster deployment of the Isis mobile payment system that has begun user tests this year.

 

[damitssam]

no, iphone is a mercedes

vertu is a rolls-royce

i think the analogy is perfect

i would call s4 nissan gtr

got it?

Any poor person can buy an iphone. At least you have to have some credit history to buy a mercedes.

When you see places like cricket wireless getting iphones, that's when its not "exclusive" anymore. I see broke hipsters using them all the time. I've yet to see a hipster in a mercedes. Usually they are on the bus or their nice little bike.

I'll say iphone is like a camry while the S4 is like an accord. Mainstream models for different people.

There does need to be a between phone from the high end phones like vertu.

Titanium backing + Saphire crystal display with the best tech specs. Now that is something I would pay $1,500 for. And unbreakable scratchable phone that looks good.

 

[turtlez]

cost of a product doesnt make it better or worse, cost only tells you if you can afford it or not.

but i dont think cost was the point

remember back when that jeweller made a gold iPhone4 and it was priced at about $20,000. I am pretty sure people didn't buy that. Yeh cost does matter.

 

[Renzatic]

I'd say the only thing Windows can do better than os x, is gaming. Direct X by MS. All the rest is the same thing, diff UI. Unless an OS didn't push hardware to the limit then you would have the same results with the same hardware on either OS.

3D editors and Adobe's Creative Suite from CS4 on have a tendency to perform a little bit better on Windows than they do on OSX these days. It's not a huge amount of difference, but it does have a slight advantage.

Generally, OSX renders faster, Windows edits faster.