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It's Angela, she's really smart... Apple branded accessories for everything mostly sold at the Apple stores... the core product line is still the same. Jobs would have approved, but he wouldn't use one himself.
 
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If they stopped on the thinner and lighter quest then then wouldn't have to do this.
And then you have people complaining that the phones are too thick and heavy.

Or has anyone forgotten all the hoohaa over the ipad 3 when rumours broke out that it would be just a tad thicker to accommodate that bigger battery to power the retina display?
 
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So much complaining and crying over an OPTIONAL accessory. Like they don't make battery cases for EVERY damn phone out there. It's no "subtle admission of failure" by Apple; why shouldn't they offer their own competitively-priced version of one of the most popular accessories sold in their stores - for their biggest/most popular product?

Jesus.

These are smartphones - pocket computers. Now with 4K cameras, HD displays, and desktop-level processors. Oh, and people stay on the damn things 24/7. People "want" all-week battery life out of the box... well, go become a scientist and/or engineer and help everyone get on that. Otherwise, 1-2 days is where we are.

Get a feature phone if you want 4-5 day battery life. Otherwise, buy the case (if it's useful) or don't.

This guy. Lmao
 
image.jpg


Absolutely ghastly.
Silently admitting to flaws in the original design.
The 6s has less capacity than the 6!
 
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$99 is about $70 more than it should be. Then my Otterbox case will no longer work with this protection(?) add-on.

The iPhone 6 will be slightly looser in this "case" than the iPhone 6s since it's a millimeter smaller in its dimensions - or is that backwards? :rolleyes:

Just plug in when needed - not spending that c note.
 
And then you have people complaining that the phones are too thick and heavy.

Or has anyone forgotten all the hoohaa over the ipad 3 when rumours broke out that it would be just a tad thicker to accommodate that bigger battery to power the retina display?

I don't recall anyone saying 'Hey, the battery life is amazing as it is, why not focus on making the phone thinner and lighter at the cost of some of that battery life? It anyway has too much so losing a bit wouldn't hurt'
 
The drive is to be thin is all based on ives. I think we could rapper off the size quest as well. The next bit is weight they also want to keep the device stupid light.

If Ive is so obsessed with thin things, i'd hate to be him in choosing a girlfriend
 
Wow, the nerve to ask you to give them $99 on top of the phone cost because they know they dropped the ball on the battery life. Bad Apple on this one. I returned my 6s in the first week because the battery life was a joke. Had to go with the 6s+ just for the bigger battery. This is disappointing!
Apple's battery life has been roughly the same for years. Apple couldn't add 3D Touch without shrinking the battery without a major redesign. I had a 6 and now a 6S, and the battery life seems roughly the same.
 
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Havent those saying "just add 1-2mm to the original phone" realised it takes THIS much extra thickness to add any reasonable difference to battery life.
Yet other manufacturers seemed to have been able to squeeze in a 2000+ mAh sized batteries with 1-2 mm thicker cases. In fact, some in thinner cases than the iPhone 6.
The argument is that we wouldn't have to deal with this optional battery case had Apple not been so fixated on thinness.
 
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Tim Cook's Apple, enough said. Ugly and I am usually the one that goes for function over form.
As if the iPod Socks were lookers.

Yet other manufacturers seemed to have been able to squeeze in a 2000+ mAh sized batteries with 1-2 mm thicker cases. In fact, some in thinner cases than the iPhone 6.
The argument is that we wouldn't have to deal with this optional battery case had Apple not been so fixated on thinness.

No matter what the battery life, some people would complain and there would be a third party battery case market. There are battery cases for Samsung phones. Motorola's solution is to make two versions of the same phone, one with a bigger battery. I don't see Apple doing that, so this is their offering.
 
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This is what happens when you shrink the phone too much that components start bleeding out. First it was camera and now battery, I'm sure Steve wouldn't have allowed such disasters to happen. And btw that case looks so goddamn ugly! can't believe Apple has got down to such low standards.
 
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And then you have people complaining that the phones are too thick and heavy.

Or has anyone forgotten all the hoohaa over the ipad 3 when rumours broke out that it would be just a tad thicker to accommodate that bigger battery to power the retina display?

The iPhone 6s and 6s+ are heavier than the iPhone 6/6+, yet that hasn't stopped booming sales or created any 'hoohaa'.
 
Terrible.

Also - I might be completely wrong on this - judging by the Verge video, does it draw from the case battery first, then the phone? Meaning the phone is effectively on charge until the case is drained?

Hmm, seems like a bad idea. I'm fully aware that charging is very clever these days, leaving a phone on charge when full doesn't damage it....but it definitely runs hotter, which is the enemy of battery health (not life) in the long term. Given that the phone is likely in a pocket against a human leg, if it's anything like Mophies etc that first third of the day that battery will be very warm. Day after day, whether you need the charge or not.

Bad design, both physically and functionally imo.
 
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The ugliest apple product designed in a while.

I'll bet (or hope) Apple did not design it, some outsider did the design for some mid-tier Apple merchandising manager who was hired as part of the new Apple retail organization (whats her name Angela?). This is how it works in a lot of non Apple companies (for example Disney).
 
this article leaves out some interesting facts:

"
The Apple case has some ‘smarts’ to justify its name. For starters, it includes iOS system integration to show the battery pack status in Notification Center and the lock screen. The case itself also includes a discreet light that indicates charging status (amber, green, or off).

Moreover, Apple says that other cases often impair cellular performance as the battery gets in the way of the radios. For the Smart Battery Case, Apple has incorporated a passive antenna which reroutes radio frequencies and minimizes interference. For sound, the case includes a specifically designed acoustic opening to channel audio from the iPhone speaker.

The company also claims its charging mechanism is better than competing cases. Most cases first charge the phone and then charge the battery pack. Apple’s case can crossover to charge the integrated battery mid-way through the phone charge cycle."

and also a picture of this:

80pG8df.jpg

It's amusing that it includes an indicator light.
 
Terrible.

Also - I might be completely wrong on this - judging by the Verge video, does it draw from the case battery first, then the phone? Meaning the phone is effectively on charge until the case is drained?

Hmm, seems like a bad idea. I'm fully aware that charging is very clever these days, leaving a phone on charge when full doesn't damage it....but it definitely runs hotter, which is the enemy of battery health (not life) in the long term. Given that the phone is likely in a pocket against a human leg, if it's anything like Mophies etc that first third of the day that battery will be very warm. Day after day, whether you need the charge or not.

Bad design, both physically and functionally imo.

The phone does not continue to charge the battery once it's full. Leaving power connected doesn't make the phone hot, either.
 
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