What are you smoking? They are the most likely company to deny the issue exists and tell customers they are crazy. Even in this situation, if news wasn't reporting it, you would never know because they are not advertising the issue.
Let's see when they have done the opposite you have implied:
- iPod Nano battery gate (explosions and fires) (mine melted.... got a replacement 4 years later after they did something before succoming to legal action)
- iPhone 3GS battery gate
- iMac over heating issues (multiple years)
- Macbook over heating issues (multiple years.... you know, because people use them wrong and that's why logic boards fried and displays came lose and bottoms of machines caused burns)
- iPhone 4..... sorry man, you were just holding it wrong..... you know, until you weren't.
- iPhone 6+ bend gate (yeah, you were putting it in your pocket wrong)
There are tons more. I didn't even listen software issue denials, etc.
Once it's hit media, become so large an issue they can't fan the flames of attention, then they turn on support. Prior, they train Genius and support line staff to deny the issues.
6,000 known incidents does not warrant a secret program.... (because making it a secret program to fix fault displays is so big of them.... that truly is apple being most likely to help....NOT) it warrants a recall, and most other companies are FAR more likely to have done so.