As the article described, it is not necessarily caused by cleaning. In my case you can clearly see that the damage in the coating is related to touching the aluminum surface when it is closed. Those are the areas where the arms and hands are resting when using it actually as a laptop. I assume those that always use it on a desk with external keyboard and mouse won't see the coating issue.That's all I have ever used and my screen still has this issue. The coating shouldn't come off with normal cleaning with a damp cloth.