Apple's recall policies are greedy and anti-customer.
For the vast majority of product in the field, thanks to iCloud, Apple know the email address of every potentially affected device's user.
Yet instead of contacting owners directly, Apple has non-publicized secret warranties and PR releases, or a hyperlink on the bottom of the homepage, if it's a safety issue.
Such behavior can only be explained by the desire to minimize the cost of fixing non conforming product (I.e. Quality defects) at the expense of customer safety, satisfaction and goodwill.
As an example of the stupidity of this approach, one could make a few assumptions, do the math, and find that for the AC Adaptor recall, if Apple contacted every affected customer, mailed a replacement and paid for return of the defective part (this could be aided by giving a 10$ iTunes credit to be used within 1 month), Apple's cost would be around a couple percent of last month's quarterly profit.
For those of us that love Apple and hold it to the standards it claims to have set for itself, it is necessary to call the company out for not only not "doing the right thing", but being hypocritical in its approach to quality and safety remediation.
Tim (and last month, the company) like to reference Dr King's persistent question quote to promote the social side of the business. That's all fine and good, but my persistent question on the business side of the company is "is Apple doing enough to protect customers, their satisfaction, and the brand's reputation?" And here, the answer is clearly no, Apple fails to clear the bar of rhetoric and expectation they themselves have set.