So using your car analogy.
Ford Admits X models suffer from specific Engine damage due to accidents hitting solid objects, and offers you a discounted replacement price for a new car....... 50% off.....
Are you going to buy this BS?
My first thought is.....yeah NO **** accidental damage leads to things breaking......But I have never Crashed my Ford and I have engine problems....so Do a lot of my friends.
So is this a Recall or is this a Sales push to sell me a replacement ford???
If this was not apple, people would be horrified if a company treated them this way. Just reading this thread there are numerous people that Have experience this issue without dropping their phones.
The Absolute gem of this LAME excuse is that there is a very good chance that everyone at some point has dropped their phone....so lets blame a manufacturing defect on something that most probably has happened during the life cycle of ownership....though yet again, some users have received units with this issue without dropping.
Arrogant and insulting.
I completely agree with you here it being a lame excuse and Apple should either fix it free of cost or replace the device with a refurbished one.
Let me explain the real issue here.
Lets say an iPhone costs $150 to make.
100 000 000 (one hundred million) x $150 = $15 Billion is lost costs. In perspective The Note 7 Disaster is about $2 billion.
So lets get the suckers to pay for their own replacement so it costs apple nothing....... Apple will do anything....anything not to admit faults in iPhones , cause the replacement costs become huge based on units sold.
However, what you've explained here is a recall scenario. A recall typically only takes place where there's a health & safety hazard linked to the issues in hand. This Is not really a similar situation and also it doesn't happen in a significant enough 6 plus devices to go all out calling it a disaster.
Note 7 issue was a burn hazard, that's violation of health and safety regulations. Not the same in this case.