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Apple Launches 'Why There's Nothing Quite Like iPhone' Web Campaign
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Yes, it's true. There is nothing quite like this slippery piece of ****. Thanks, Jony, dou...
If I could decode Nazi messages with an iPhone, and not a touring machine, would it not be magical if I can't drag an mp3 onto a decodethesecretnazistuff machine?
Please. A reasonable person can still love Apple devices AND be critical of their failings. When they fail (and they do, like all companies) it isn't "magical". It's just plain old frustrating.
Even John Gruber, the biggest Apple fanboy I know, thinks this is "Apple at its most pompous":
APPLE AT ITS MOST POMPOUS ★
From a new iPhone page, “Why There’s Nothing Quite Like iPhone”:
Also amazing? The fact that there are over a million and a half capable, beautiful, inspiring apps on the App Store. And each and every one was reviewed and approved by a team of real live humans. With great taste. And great suggestions. And great ideas.
Yes, thank goodness for those ideas and suggestions from App Store reviewers that make our apps so great. And thanks even more for their great taste that keeps all but the best 100 or so Flappy Bird ripoffs out of the store.
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Just further evidence that the S6 has serious memory management issues with regards to multi-tasking. it SHOULD for all purposes blow the M9 out of the water for multitasking. More cores, less throttling, more memory, and overall faster CPU architecture.
But, something Samsung has done with Touchwiz 5.x is absolutely broken. http://www.sammobile.com/2015/06/20...the-galaxy-s6-and-s6-edge-might-be-a-feature/
Other devices, with less resources, out-perform the S6 in multi-tasking. and it makes no sense, toher than software why.
Conversely, same testing on a Nexus 5 running stock Android 5.1.1. is FASTER using 2 year old hardware for multi-tasking.
These ads along with the "shot on an iphone" ads just don't make sense to me. I mean can we stick to features? Is there anything in these ads that any other smartphone couldn't do?
They do it like crap as a whole, while claiming to be identical. Seems you actually fell for their own brand of marketing. That's what Apple must fight and does with this ad.
Doing it, and doing it well is not the same thing.
agreed with the bolded above. But those "shot on an iphone" ads do nothing to show the iphone does it better than any other smartphone. It just says it was shot with an iphone.
Apple should have added Ive's voice automatically reading through this poem after time you visit the page.
Jesus H you are joking?
To you a phone is magical? Not childbirth, or nature at it most wondrous, but a phone? I wish I had your perspective on things.
I don't think it's hate. I think its more that reality has hit and the kool aid has run dry. Steve Jobs had a gift for selling nothing as something.... but that went to the grave with him for Apple.
This whole campaign is taglineing: "That a phone should be more than a collection of features."
Apple had a gift for adding a feature that should have been there from day one years later and making people swoon over it (Like MMS!!!!!! Seriously?) but not so much anymore.
"Rotate your home screen." People clapped like donkeys.
When apple eventually puts an app drawer on the phone (something everyone has asked for since day one to clean up the home screen) they will position that as a revolutionary new design feature.... Johnny Ives will make videos about the class and style of having minimalistic design on the home screen.... and android users with shake their heads at the mass of idiots who embrace it like the second coming Christ.
The truth of the matter is, features of the phone and what it does and doesn't do are what sells phones. iPhone sales numbers sound impressive.... and it's a lot of units for ONE manufacturer to have on their rosters. However, in the global scheme of things, 14.8% marketshare vs. 81.5% market share for Android is telling. You can argue a lot of android devices are cheaper making them more accessible (something Apple just doesn't ever get.... but they always sell an old model for free, $99, and new model) but people can do what they want with Android. If the OS doesn't natively do something, they can get an app that makes it happen without jail breaking.
The whole IOS jailbreak community rose from a lack of features. Then there are those like me that defected to Android because basically, I don't at all like Apple's holding back features or crippling them with their stupid rules (like notification center).
The few minor benefits of their control over hardware and software are largely outweighed by feature and benefits sets of Android.
And its a choice, a preference.... but just don't shove some BS in my face every year about "revolutionary new features that will change the face of IOS" that were years past due. Going into the soon launch of the 10th iPhone, it's mostly on par now with Android, but still lacking.
It took a decade.... but people just aren't buying that marketing BS from them anymore. Love Apple. I do. Loathe that side of the apple.
I think Phil needs to rethink this ad campaign. Shot on iPhone was great, this one not so much.
http://daringfireball.net/linked/2015/07/24/great-great-great
Gruber posted the below on Twitter.
He's getting replies like:
I doubt that's what Schiller was talking about.
http://daringfireball.net/linked/2015/07/24/great-great-great
Gruber posted the below on Twitter.
He's getting replies like:
I doubt that's what Schiller was talking about.
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The term "magical" has been thrown around far too often (although I have the slight feeling that Jamerzrz and co. never go whining on Microsoft boards
)In his first email he felt to share his Harry Potterish vibes with his employees
https://news.microsoft.com/2014/02/04/satya-nadella-email-to-employees-on-first-day-as-ceo
So iPhone.. Not 'an iphone' or 'the iPhone' really is magical, and that's the truth.. Mmm, in this day and age handsets are really becoming commoditized, there is so little difference between all the major players.. Just a different badge on the back. Lets be fair , they all do Facebook, email, YouTube, web searches equally well as each other, minimal difference between them except the state of mind of the folk who buy them..
Most people don't remember it was Steve Jobs who coined the term magical with the iPad back in 2010.
Really? Way to stay on topic. ....I think your the only one whining. Read my posts again..... I was sticking to the thread topic with very mild criticism.The term "magical" has been thrown around far too often (although I have the slight feeling that Jamerzrz and co. never go whining on Microsoft boards
In his first email he felt to share his Harry Potterish vibes with his employees
https://news.microsoft.com/2014/02/04/satya-nadella-email-to-employees-on-first-day-as-ceo
What has this got to do with an iPhone ad ? , for what it's worth, my wife had just got an s6 for work, if we Ignore the stunningly beautiful screen and the unbelievably good camera pics, what is left is a super fast super smooth device.. What's with the haters...
you must have someone on ignore, cause I was directly responding to someone's post that contained a video comparison of the S6, HTC M9 and iPhone 6 speed and multitasking speed
I remember!
The difference is, you felt that he really meant it when he said it. And it was well applied, because when the iPad first came out, it really did seem magical; there was nothing like it. But the critical point was the human touch, especially when it came from the heart of Steve Jobs.
When the word is used on this website, it comes across as insincere. Cook wants to try and continue the aura that Jobs created using some of his language, but it's not that simple.
Who on earth anointed you, or them, guardian of the truth/non Kool aid? Your opinion is no more valid than the next shlub, and by shlub I include myself off course. Using the word "Kool-aid" for everyone who is not you is disrespectful, unwarranted and just pushing buttons.
As for the "Kool-Aid theory. It's funny how I can go through ALL the posts of those supposed neutral unrelentingly negative commenters (off the "Kool Aid" and cool headed (sic)) and most often see 95-100% negative posts since the very start going back years to sometimes a full decade!
I'm not talking here about people posting specific negative views on one subject, but those that will say something negative on ANY subject, no matter what it is.
So, when did the Kool aid actually act on these people, cause their posting history doesn'T reflect that AT ALL... Are you talking about imaginary Kool aid drinkers, or real ones, Hmmm? Are you using a straw to stir this kool aid?
Funny how actual sales numbers and satisfaction surveys don't match your own views, or even the tone of many in here. Is it at all possible that those fish bowl/forum opinions don't reflect the majority of Apple owners? Seems like it.
That Apple had a lot of failures in products and quality while Jobs was there... Yes, horrible isn't it. Job wasn't magical after all...
Building scenarios is fine and dandy if it actually matches reality. The reality of the posting history of the most constantly negative Apple commenters on this forum is almost invariably negative all the way through (there are a few exceptions), without relent (using words like Fanboy, Koolaid and invoking Jobs name).
That's a lot of energy spent on something someone hates seemingly with a passion for years. Often we see in this history people talking about many Apple products supposedly bought in the years after they've ranted about previous Apple products being crap. Yet, this cognitive dissonance doesn't seem to phase them at all; no sirree... They forge on.
I don't have an issue at all with those that say anything negative about Apple, especially when its specific and not some general vague general comments like : "Apple's quality has gone down the tube since Jobs died". These things are not meant for discussion, but to push buttons.
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They love to criticize and pick apart anything. It's their DNA. And it's their life. The iPhone is a terrific device. Perfect? Of course not. But it is often magical. Those who can't find anything to enjoy should perhaps go back to a string between two cans.
Please. Magical is magical. And it comes across just fine when used by Cook. You are completely WRONG about Steve Jobs monopoly on goodness. I love Steve Jobs, and I find Tim Cook to come across as well as he did, sometimes even better.
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This is so true. The haters are unable to be specific. And they don't want to be. They just want to blindly hate. Their bitterness seems unbounded. Hopefully most readers are intelligent enough to brush off the haters with little wisp of their hands.