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For me this was the best product announced last night, if it's got 2gb ram that is deal breaker
 
Which is perfect for corporate purchasing and employee deployment. The 6 16gb in space grey is the only option given at our company. Well, unless you're an exec...

Not cause of storage requirements though, but due to the fact it's the cheapest. Corporate would buy a 8GB for their employees....if it means saving x amount.
 
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Has anyone heard if the apple payment plan will be available on pre-order night? So far I just see the carrier listed on the pricing page.
 
I will be upgrading from the most beautiful phone ever - the 4s. Wish they had a smaller form factor but battery only lasts 30 minutes and no more apps.
 
Has anyone heard if the apple payment plan will be available on pre-order night? So far I just see the carrier listed on the pricing page.
Someone probably answered you but on website you can select pay in full and looks like will be unlocked.
 
Which is perfect for corporate purchasing and employee deployment. The 6 16gb in space grey is the only option given at our company. Well, unless you're an exec...

True (but as someone else said, simply because it's the cheapest). So, Apple saves $4 or $5 dollars and completely pisses off a new customer who DOES buy the 16 GB model (because that's the popular one pushed by the telcos) without thinking about it that much.

Short-term bean-counter win, long-term fail. Because Apple is now run by bean-counters who go by marketing 101 which is, in reality, wrong. But, a happy customer is now another department's problem to worry about with their own budget.
 
For me this was the best product announced last night, if it's got 2gb ram that is deal breaker

If it has 1GB, at least that's good news for people who want an actual phone-sized phone who can go with the 5s. If all these new devices are 2GB, that means the life-span for anything 1GB is going to be quite short.

Personally, I think I'm going with an iPod touch and a dumb-phone. This is getting ridiculous.
 
What difference would 2gb vs 1gb of ram on iPhone with that screen size matter?

Screen size makes no difference. It's the OS , and currently an iPhone utilised almost 100%. iPad Air 2 is a much smoother experience over the air
 
True (but as someone else said, simply because it's the cheapest). So, Apple saves $4 or $5 dollars and completely pisses off a new customer who DOES buy the 16 GB model (because that's the popular one pushed by the telcos) without thinking about it that much.

Short-term bean-counter win, long-term fail. Because Apple is now run by bean-counters who go by marketing 101 which is, in reality, wrong. But, a happy customer is now another department's problem to worry about with their own budget.

My professional background is related to this, so let me try to lay out why they might do something like this. Apple is on track to sell something like 220 million iPhones this quarter. Taking your estimate, thats ~$1.2 billion in additional profit. But wait! There's more! Some significant number of people, instead of getting the 16GB, will (perhaps begrudgingly, like me) get the 64 GB version because 16 GB just isn't enough. I'm going to pull a number out of my ass and say that 50 million out of the 220 million do just this. They pay an additional $100, while Apple's cost goes up, let's say $10. So, Apple makes an additional $90 x 50 million $4.5 billion. So we've got an additional $5.7 BILLION just by setting the lowest level at 16 GB instead of 32 GB.

How many customers would they have to lose to make this a losing proposition? Apple makes $400 per phone (not including overhead). They would have to lose a conservative 14 million customers to offset the 5.7 billion.

It's nowhere close to that. They gain customers and market share year over year. Customer satisfaction is the highest in just about ANY industry. There is no reason why they wouldn't do this strategy. Especially in a market where even Apple is feeling the squeeze of tight margins (new Apple products have been having lower profit margins than prior products), Apple has every incentive to push customers to buy the higher-margin products.

I don't mind. Apple's high profit margins fund their R&D, which I think is the best in the world. It allows them to largely ignore their shareholders, who favor short-term profits. They are able to throw away (most) ****** products that don't pan out, unlike other companies who would release a sub-standard product just because they need to recoup on any spent R&D.
 
What I like:

- 3D touch
- Live Photos
- 4k video

What I don't like:
- 16GB base storage...REALLY???!?! You record like 6 seconds of 4k video and you're going to have to start deleting apps. Come'on Apple..BOO!!
 
A lot of the 3D touch actions you can mimic with just timed presses\holds. Slower of course but still....
Problem with that is, you can easily get results that you may not want, such as a delay in releasing your finger from the screen, and it responds as if you pressed it, taking you to the next depth of software action. Could become frustrating having the phone advance you to the next layer when you were merely still reading the text or link with your finger on it. Plus a pressure detection can instantly give the haptic response too, which enhances the effect in a more logical instant "click" type of response. I love the Force Feedback of my new MBP.
 
Ok I'm sold. Apple blew the specs out of the water. I'll stick with the 5.5". The days of stutter and refreshes should be over.
 
I'm rather lucky: it's an easier decision for someone like me, who has an iPhone 5 - the changes are substantial enough certainly that it'll be a substantially different experience. The only thing I'm working on is determining what the best way to pay for it/subscription with my particular carrier (monthly? straight out? buy it from Apple directly?). And how and where to sell my workhorse iPhone to subsidize the newer product.

If one owns the 6, I can appreciate that it could be a less exciting announcement.

Same for me. My wife and I are going to buy the iPhone 6S+ and give the kids our iPhone 5 to use. Really looking forward to the new iPhones. Also curious about the upgrade program that Apple is offering.
 
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My professional background is related to this, so let me try to lay out why they might do something like this. Apple is on track to sell something like 220 million iPhones this quarter. Taking your estimate, thats ~$1.2 billion in additional profit. But wait! There's more! Some significant number of people, instead of getting the 16GB, will (perhaps begrudgingly, like me) get the 64 GB version because 16 GB just isn't enough. I'm going to pull a number out of my ass and say that 50 million out of the 220 million do just this. They pay an additional $100, while Apple's cost goes up, let's say $10. So, Apple makes an additional $90 x 50 million $4.5 billion. So we've got an additional $5.7 BILLION just by setting the lowest level at 16 GB instead of 32 GB.

How many customers would they have to lose to make this a losing proposition? Apple makes $400 per phone (not including overhead). They would have to lose a conservative 14 million customers to offset the 5.7 billion.

It's nowhere close to that. They gain customers and market share year over year. Customer satisfaction is the highest in just about ANY industry. There is no reason why they wouldn't do this strategy. Especially in a market where even Apple is feeling the squeeze of tight margins (new Apple products have been having lower profit margins than prior products), Apple has every incentive to push customers to buy the higher-margin products.

I don't mind. Apple's high profit margins fund their R&D, which I think is the best in the world. It allows them to largely ignore their shareholders, who favor short-term profits. They are able to throw away (most) ****** products that don't pan out, unlike other companies who would release a sub-standard product just because they need to recoup on any spent R&D.

Yep, I totally get that. Rene Ritchie over at iMore detailed it all out the other day, in fact.

The problem is... that's stupid thinking. It's how every other tech company in the world that Apple is (so far) beating the pants off thinks. To put it in Apple jargon... it's NOT thinking differently. Or, to put it in my terms, it's short-term spreadsheet thinking without taking the longer-term intangibles into account.

Customer experience used to be #1 for Apple and made them what they are today. If that goes, it's just a matter of time before it's all over.
 
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As a friend told me earlier today when I expressed some dismay over the offerings.... I'm just no longer the target market anymore. :( (i.e.: it's designed for people who spend many hours per day on their phone and use it as their primary computing device... while I'd rather have a smart-PHONE to accompany my tablet/laptop, etc.)
Don't worry, you'll hear all sorts of lame excuses why the iPhone is perfect and you're somehow inappropriate.

It's the tools and trade of the Apple apologist.
 
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I disagree. The A9 in itself is massive. This is one amazing exercise in design by Apple's Team in Orlando. Going from the A7 to the A8 pales in comparison to this energy sipping thoroughbred. Plus the new LTE Chip, a very nice 12mp camera IMO, and a total redesign of the chassis. Hardly minor. :apple:

In the real world, having a somewhat faster processor doesn't actually help you that much. Ditto for the LTE chip when your signal is bad and you have a data cap.
 
They have almost no exclusive stuff, they are an aggregate. I highly doubt the New York Times was publishing iPhone 6S memory specs on the front page...
They had a "what to expect" article on their front page with all the same details.
 
6s Plus, lol blimey what a tongue twister, stupid .upgrades with exclusive software features to force you to upgrade, I wonder how much of it they will enable to run on a 6 plus from 12 months ago, Apple sure know how to alienate people..what happened to them, where just being milked for every penny now.
Just call it the iPhone 6 double plus good.
 
why didn't they mention the battery life?
That's because they rushed through the keynote, which sucked some of those Demo could have been reduced and more time spent on the iPhone, over 2 hours and barely 15-20 mins was of the iPhone
 
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